It’s very important that you give your website a new facelift every now and then, at least once every couple of years, so that it maintains its elements of freshness and keeps visitors lured to your web pages. As search engines are constantly updating their algorithms, it’s important that you revamp your website with the latest search engine optimization techniques. A re-designed website will not only be liked by visitors but also serve as food for the major search engines. Read on and find some essential things you need to consider before redesigning your website.
Analyze Your Site’s Metrics
Even before you begin, ensure that you evaluate your website’s current online performance just to know where it stands when compared to its competitors. Some of the most important metrics you need to consider are: click-through rates, number of visitors, average time each visitor spends on your web page, bounce rate, and current page ranking. Fortunately, you have a pool of free online tools to help track every aspect on your website.
Comb Through Your Site, Make Sure It Is All Accounted For
If not done properly, then a website redesigning can do more harm than good. For example, you have a web page that is performing exceptionally well and encompasses vital links pertaining to your products and services. Forgetting about this page during the revamping process can actually be more painful and hamper your website’s ranking in the search engine result. So, you need to preserve all the valuable resources in your website. Some of the most essential elements you need to retain may include the most viewed or shared content, traffic driving keywords, most visited page, and the most important inbound links present in various pages of your site.
Analyze Your Competition
While it may not be wise to be obsessed with how well your competitors are performing, it makes sense to analyze the strengths and weaknesses of your competitors. Run through all the elements of your competitor’s site using online marketing grader and get to know their strengths and weaknesses. You needn’t copy your competitor but learn a few good things which you can actually incorporate in your website and make it even more attractive.
Make Your Website More User-Friendly
If you want visitors to spend more time on your web pages then you should make them user-friendly. A consumer-friendly website is one that takes advantage of user experience best practices, and has more media rich content such as images, videos etc. Videos and images help when visitors don’t really have the patience to go through the lengthy text content in your website.
Optimize Your Website For The Latest Keywords And Search Phrases
Redesigning is a great chance to fully optimize your website to the hottest keywords and long tail search phrases relevant to your products and services. As you have already created and maintained a website, picking up the bones of search engine optimization isn’t going to be a head spinner for you. It makes sense to go through search engine updates to get a clear picture on the dos and don’ts of SEO. If you haven’t added social media widgets to your old looking website, then this is a great opportunity to incorporate them as it gives you that extra leverage to help generate more traffic to your website.
Though there are many more things you need to consider while redesigning your website, the aforementioned tips will be of great help and a good base to make your web pages even more attractive and engaging moving forward into the future!