Tweeting has become an important means of social interaction as well as business marketing in contemporary times. Getting noticed among the sea of tweets is not easy, so in order to make an impact with your twitter marketing, it is crucial that your 140 characters pack a strong punch!
For maximum impact and reach, a lot of thought and effort should go into composing a tweet, especially if it is for the purpose of marketing a new product or service. The following is a list of the best practices that can help you create powerful tweets.
1. Think Like Your Audience
As a marketer, it is natural to want to design a tweet that gives out all positive aspects of the product or service that is being promoted. But, that is perhaps not something that everyone else, even your target audience may want to read.
Think of your tweets as teasers; they should be interesting and enticing. For instance, let’s say you want to promote your brand of homemade chocolates, which of the two tweets do you think will get more attention?
Buy yummy homemade chocolates in vanilla, orange, strawberry and butterscotch flavors at …
A hint of zesty orange in every piece of sinfully rich homemade chocolates; Have you felt them melt in your mouth?
The bottom line is, whenever writing tweets, do not think like a marketing executive but like your audience and what they would want to read and re-tweet. Your tweets should be composed in the language of the audience, only then will they be noticed, read, acted upon and retweeted by your followers.
2. Get the Headline Right
People on Twitter are usually there for one purpose – entertainment. Thus, they are probably likely to ignore anything and everything that does not seem interesting to them at first glance.
Your headline then becomes like the proverbial first impression; if it is not impressive people will most probably ignore your tweet, and definitely not open the link attached. Make the headline striking and eyeball grabbing.
You don’t necessarily have to go for creative here, sometimes just tweeting the key question that your link can answer is enough.
For instance, let’s say you want to promote a webinar about social media engagement, the tweet could be: ‘How can I get more likes on my Facebook page? How can I get people to comment on my page? ….’
3. Use Correct Grammar and Punctuations
While some people are heavily into using self-made abbreviations and avoiding punctuation in their tweets, do not fall into this trap. When coming from a formal, institutional source, tweets with wrong grammar, punctuation and shortened words is rather putting off.
Since using ‘text language’ gives a shoddy and somewhat silly impression, use proper words and sentences in putting your point across.
4. Choose the Right URL Shortener
There are several URL shorteners that are compatible with Twitter. However, bit.ly if you want to expand business. Bit.ly was Twitter’s shortener of choice for a long time and it’s considered to be a great choice by most social media experts.
It provides statistics regarding re-shared content in a precise and convenient manner and has brilliant tools and features such as the very useful sidebar.
5. Be Consistent in Tweeting Well
The most followed tweeters are those who publish interesting tweets regularly. This is because when one constantly posts entertaining messages people get attuned to reading all his tweets.
Thus, be consistent in tweeting appealing posts; your fan following will make sure to read your posts whenever they appear on their Tweet Feed.
6. Retweeting Analysis
The ‘Retweet Number’ denotes the number of characters that one must leave blank at the end of a tweet in order to allow for maximum retweeting.
Twitter allows for a total of 140 characters per tweet and re-tweet would include RT@ and your twitter name. This means if someone wanted to re-tweet you, your tweet should have enough space to accommodate the additional characters, or they would have to edit your tweet. The latter is something most users wouldn’t bother doing.
A fairly standard Retweet Number would be 20, which means you have about 120 characters with which to write your message and provide a link.
These tips should hopefully help you compose killer tweets! Happy Tweeting!