If you have considered starting a newsletter, but ceased to do so because you didn’t know what to add to it, here are a few things to consider. You want to keep it fresh and informative; People value their inbox and their time, so don’t waste it with junk! Treat it as its own beast, because it is. So considering these aspects will help you make the right choices when you are creating a newsletter for your website or blog.
Start A Newsletter Series
A series is a great way to draw them in, and keep them hooked. Just like their favourite TV show, if you give them a cliff hanger each week, they are going to come back to read the next batch when it comes out. So give them something fun and interesting, and always leave them wanting more. If you want to keep on bringing your readers back then be sure to remind them to read the next newsletter that you publish – they will even know when to expect it (and tell their friends) since you publish it on a reliable and regular basis.
The term newsletter gives the impression you are delivering news – so do just that. Whether it is company news, any news about changes in the industry, new product offers, promotions, or anything else that is newsworthy, should be a topic of consideration for the newsletter. Giving your readers something interesting that is of value, and something that is going to benefit them, should be a goal in creating the content. Plus news is always changing, so it will always be fresh!
Newsletter Exclusive Content
Here you can give readers a behind the scenes look of what is to come; even if you aren’t trying to drive readers to your newsletter, if they know they can find something about future content, before it actually comes out, they are bound to want to read. So, give them pieces of future posts, and what they and expect at later dates, so that they are excited to keep on coming back. Also, it is a great idea to do exclusive content that won’t be seen anywhere else – after all people are giving you direct access to their email – give them something they wouldn’t have found otherwise!
Continuing the theme of giving users a reason to visit. With special offers, whether it is from affiliate links, or for products that you sell through your site, you can provide some kind of discount, so the reader will want to read the newsletter so they can save some money or catch a great deal. Whether it is a promo code, or other form of savings, giving them a way to save, is one of the things that will draw them to your newsletter, and bring them back regularly! Again, create value in any way you can – your audience will appreciate you for it.
Snippets From Site Content
Giving readers snippets of the actual content on your site, is also something to do. You want to focus on the main snippets, and information from the top stories and content, to give them the news they want to see. You want to also consider the age of the content, and should make the items only include content that has been added since your last newsletter was published, in order to keep it fresh. For the busy blogger, giving a personally curated list of your best stuff on a monthly basis is an easy way to give value to your email list while not tying up a lot of your time in creating new content (which you already spend a lot of time doing!).
Contact Info, Feedback, And An Unsubscribe Link
Let your readers know how to contact you. Give them contact info and give them a place to leave feedback; this lets you know what they like, and what you should change. As far as an unsubscribe link, it is required for anti spam policy, and it is a way to show you care about your readers, and respect their privacy on your site. No one hates anything more when it comes to email marketing (other than spam) than not being able to find an unsubscribe link!!
We hope that you enjoyed these tips for making your email marketing strategy more effective! Got any newsletter tips of your own? Let us know in the comments below – Thanks for reading!