Take a look online and you’ll find thousands of websites and services that will help your business. Everything from SEO optimisation to tailor made software can be found on the internet, and it’s all just a click away.
But have you ever wondered why these services are so generalised? They claim to know what you need and that they can fit your exact specifications and requirements to the point. However, if you’re running a business that targets a niche, can you really trust these general services to provide for you? Most likely not.
A Niche Can Be Exploited
When computers first started using pen and tablet input, Wacom was on the forefront of graphics tablet development and manufacturing. Wacom had a firm grip over this industry, and they could charge whatever they wanted for their products because there was no competition that could meet their standards. Nowadays, there are many other graphics tablet brands that are comparable to Wacom’s quality, but they’ve had such little impact on the market because not many people will trust a manufacturer other than Wacom.
Wacom exploited a niche that wasn’t widely used. Since there is no competition, they had the power to control pricing and dictate how the market would be. It didn’t matter that their hardware cost a fraction of what they sold it for because they always had customers. Small businesses can do the same. If they find a niche, they can exploit that market and set the pace for years to come.
Experts Exist for a Reason
People specialise in different things because they’re either passionate about it or just very good at what they do. If you’re going to run a landscaping website, then do you really want someone who’s got no experience about landscaping to design your site for you? Probably not. But would you believe me if I said there are Landscaping company website developers? It sounds like a very specific and niche market, but it exists because there is demand.
You can hire freelance experts on almost anything that you can think of. Do you need a writer that specialises in cars? There’s probably one out there that can write up articles to your specification faster than any general writer can. Freelancers tend to focus on their own speciality. It means they charge more for services that relate to their expertise, but it’s a premium worth paying if you want good quality content.
Software That Fits like a Glove
There’s an incredible amount of computer software available now. Everything from content creation to content consumption has an app or program that makes it easier. Software like Microsoft Office covers a wide range of possible situations. If you need to create spreadsheets and documents, it’s the perfect tool at a low cost for your business.
However, if you’re using Microsoft Office to create spreadsheets to manage bookkeeping, you’re probably going to run into some software limitations, or you need to jump through hoops to get certain features working how you want. Instead of working around software limits, you can hire professionals to build proprietary software for you and your employees to use. Not only will it be easier to use, but it’s also easier to manage and creates a fast and efficient workflow that speeds up your business.