Does your business have a face, an actual face of the company?! The importance of having a real human face as the image of a business brand or company is far more vital now than ever before.
It used to be the importance of marketing and providing a dynamic and resourceful image of your business, now customers are looking for ways to trust the supplier of the product. It has never been more important. With the amount of faceless businesses operating online, we are losing that connection between the customer and the business behind a digitized brick wall. So what can a face do for your business that you aren’t already getting?
As already stated, this is arguably the most important aspect of any modern company. Businesses without trust in their customers and clients are not going to get very far. Granted, the typical experience customers have with the business will be face to face, especially in stores, so are you better off adopting the approach many small businesses use now, and putting your staff members on your promotional materials? While a celebrity endorsement is all well and good, does this inspire customers to return? It’s may for a short period, but it’s likely to dissipate, depending on the caliber of your celebrity. So putting a face on your business will help to bridge that gap between customer and company because it adds a tangible angle.
Inspiring Pester Power
The secret ingredient in any business’ arsenal, the overarching influence of pester power cannot be underestimated. Pester power is, in a nutshell, where the children are so overcome by the advertising, that they pester their parents for the products. Have a look at this Source: Evolution of the Influencer infographic and you can see the face of Christmas, Santa Claus, who was hijacked by Coca-Cola in 1923.
Arguably the biggest face of an industry to ever grace this planet, Santa Claus has been sewn into the fabric of everything we know about Christmas. The importance of a face to your products in relation to pester power is a very important tool that you need to utilize if you are selling products to children. You can argue that pester power isn’t all about the face of the brand, but when it comes to getting children to purchase products, it’s a very handy tool.
The Likeability Factor
This is the quickest way to make a connection with another person. If you’re not liked, why would anybody want to buy a product from you? By having a face for the company that is appealing to the common person, this is the best approach to increasing your likeability factor. Granted, it’s not the be all and end all when it comes to marketing your business, but it will definitely get you ahead of the pack in many different ways. The likeability factor is imbued into human nature. It is in your best interests to make the most of this. And this will be the first encounter they will have with your business, by seeing the face of the person, and it’s at that point they will decide whether they like you or not.
So it’s at this stage where you need to be careful about the image you are creating. It is important for potential customers or clients to see the real you, i.e. your business ethos and attitude laid out simply. So you have to craft an image that isn’t far removed from who you really are. It’s a big mistake to try and build yourself up to be something you are not, because you will attract the wrong type of customers and clients, and it will take a long time for you to rectify these problems.
It’s Going To Attract People
Very simply, if you don’t have a face, you are immediately removing that human aspect from your promotion. Much like when we see a social media profile that is the outline of someone’s head, we are unlikely to venture deeper into their profile, so it’s the notion of intrigue that you can benefit from by putting a person’s face on your promotional materials.
The importance of having a face on your business cannot be underestimated in the modern business world. So the next time you are thinking about rebranding your company, or you are starting up, and you are trying to find the best ways to achieve trust from a customer or a client, you should think about putting a face on it.