When you are creating a WordPress website, the first thing you need to determine is what you want to achieve by creating a website. If it is to publish content, you’ll obviously need a homepage with categories and multiple pages with content. Obviously, if you are looking to create a WordPress Blog, with regular posts and articles, then a one page theme is not the way to go.
If you are into say a hospitality business, you’ll need different pages showcasing your services and allowing customers to interact with you and avail your services.
Single Page Website
But it isn’t always necessary to create a website with multiple pages, if the need just isn’t there. Suppose you have a local business, and all you need to do is, to allow potential customers to view information about your store, like when you are open, and how they can contact you, a single page website would suffice. You don’t need to have multiple pages and confuse your users. If all that you need to show and tell users can fit on a single page, that is the best way to go. Even if you need a call-to-action, like contact us, or book now, a single page will decidedly give you a better conversion rate.
Also, if it is a website for an agency, organization, or any business – usually, the bare details about what you do and how to contact you should suffice.
Now that you are sure that a single page website is your thing, we’ll get into some details that would help you confirm your decision. Let’s have a look at the various benefits a one page WordPress theme would give you.
Easy to Maintain
Obviously, a single page website would be comparatively very easy to maintain and update. You have just one page to concentrate on, and you would be able to keep track of exactly when and how you need to update content and links. You could manage this all by yourself without the need to hire a team to do the job.
User-friendly and Simplifies Purpose
With a single page, what you can show online is limited. This constraint helps you decide what is necessary to show, and what isn’t. As such, you will avoid putting unnecessary stuff on your website. The information would be available to users just at a glance. Your content and message will be precise and clear, and lead users to exactly where you want them and what you want them to do.
With just one page, you tell your users clearly what they are looking for, and what you would prefer their next step to be. Like, on that page, you display your services or product, and then next thing that would be obvious to users is to make a booking or pre-order. Alternatively, they could also feel the need to contact you for further queries. So everything is precise and simple; there is nothing that is irrelevant that would distract your users.
Single Page Scrolling
If you have the need to keep people on the page and don’t want them to click any link right away, a one page website would do just fine. Many websites incorporate the infinite scrolling feature, so users just keep scrolling down and view content that interests them.
A single page makes users scroll, as we have already discussed. Now, since you know exactly how your users are going to behave, you can cleverly sequence your content on the page that facilitates high conversions, if you need them to take any action at the end. At the top you talk about your venture and its purpose, display a video or some pictures, talk about its benefits and also how it would help the users. Going down you can then guide your users to take a desired action, like ‘buy now’, ‘contact us’, ‘make a donation’, etc. Without any other links or content to distract the users, you are increasing the probability of them simply going with the flow and performing an action that you desire. In short, you are compelling users to perform the exact action you desire.
A single page website would let you precisely target your limited keywords with ease. You can minimize your keyword target list and put in more efforts only where needed. This way, you have less keywords, but with higher value. User engagement will be high, and this is something search engines simply love to see. Your page content will also be perfectly relevant, and this is good as far as SEO is concerned. Your sales pitch will be accurate and highly effective. Give each section an H1 tag, so it looks good and also allows the crawlers to know exactly what this is all about. Your PageRank will be applied to the whole website, since it is a single page.
Single Page Design Vs. Multi Page Design
Let’s compare the features and advantages/disadvantages of a single page WordPress theme as compared to a multiple page one. With this done, you’ll be able to decide for sure if and why you need a single page website.
Single Page – Pros
- Simple and easy for users
- More scrolling and less clicking
- Clear beginning, middle, and end
- Perfect for wireless device usability
- Straightforward and precise
- Higher conversion rate
Single Page – Cons
- Limited information possible
- Slower loading times (lots of content or infinite scroll)
- Not suitable for all websites
Multiple Pages – Pros
- Intricate UI
- Proper break up of info
- Dynamic content
- More control over SEO
- More navigation possible
- Varied designing and layout
Multiple Pages – Cons
- New users will struggle to find relevancy
- Everything cannot be covered on homepage navigation
- Complex structure may confuse users
- Unnecessary content displayed
To sum it all up, you need to first decide the objective of your website, and then determine whether a one page website or a multiple page one will best suit your needs. If you have one such objective in mind, limited information, and one call to action needed, a one page website would do just fine. For larger business, blogs, and the like, a multiple page design would definitely be required. Just keep user experience and user-friendliness in mind while setting up your website. You don’t want to leave them wanting more, neither would you want to overload them with information and only confuse them so that they vanish.
Looking for One Page WordPress Themes?
Here are some of CyberChimps’ best One Page WordPress Themes –
This is a single page Responsive WordPress theme that comes up with 7 customizable sections to brighten up your business website. This WordPress theme looks great on all the devices and is suitable for showcasing small business websites for corporates, agencies, media firms or other creative websites.
Minivet is single page WordPress theme specially designed to feature services of business, agency or corporate website. Minivet’s refreshing modern look that comes up with five customizable sections will help you craft a crisp business website.
To sum it all up, you need to first decide the objective of your website, and then determine whether a one page website or a multiple page one will best suit your needs. If you have one such objective in mind, limited information, and one call to action needed, a one page website would do just fine. For a larger business, blogs, and the like, a multiple page design would definitely be required. Just keep user experience and user-friendliness in mind while setting up your website. You don’t want to leave them wanting more, neither would you want to overload them with information and only confuse them so that they vanish.
If you decide to go in for a One Page theme for your website, check out CyberChimps’ Single Page WordPress Themes and let us know what you think.