The fact is, technology has completely changed the construction business. The thing is, if you go back about twenty years, you’ll find an enormity of changes have occurred, not just within the construction industry, but within business as a whole. The Internet was the catalyst for many of these big changes in the way we do marketing, transactions and planning, as well as a slew of other equally important things.
Today, we’re going to look at how technology has changed the modern construction company, and how you can use these tools to give yourself a great advantage over companies that have yet to adapt to new technologies that now rule our world.
Marketing has changed completely. While print advertising is still a big business, as it should be, it is, ultimately, far smaller than it once was. Now, online advertising is leading the marketing as a whole. There are many ways to advertise on the Internet, several of which are ideal for marketing a construction company. Some of the best methods are free, believe it or not. Setting up a little Google Business page, then a free blog or website. Yes, they do tend to cost money, but they don’t have to. If you use WordPress or Weebly, you can build a free website/blog.
With the Google Business page, people in your local area will search for “construction company” or “local construction,” and you’ll be at the top of the list, simply by setting up a little page! For further information regarding digital marketing and the sheer breadth of opportunities that exist, we’ve written this article for you.
If you’d like to know more about blogging and how to use it to attract more customers, there is this wonderful article from Lantern which covers the subject very well.
Along with marketing, the nature of planning projects has changed quite a bit as well. There are many tools that allow for blueprints to be drawn up quickly, budgets to be calculated, and entire chunks of the process can be mapped out, planned with immense ease.
This makes the whole thing quite a bit easier, saving you a lot of time and a lot of money, which is always important. Back in the day, these things took more time and a lot of research. But due to the Internet, these processes have been completely streamlined and accelerated.
As with planning, obtaining access to materials, tools and resources that you need is significantly easier now. You can find suppliers with a few clicks of your mouse and a few taps on your keyboard. Tools can be found just as effortlessly as well, and there is less wandering, calling and wasted time.
However, this also applies to one of the most important elements of any construction business: transportation. In today’s economy, purchasing transportation for your business is really not a great idea. There are simply too many financial pits that you can fall into. Renting has become the far better option, due to the enormous amount of services that are offered and businesses within this industry.
Renting a work van is super easy today, and we’ve found Flex Fleet Rental to be one of the best services around. They offer many affordable plans tailored for you, a small business owner, and they can take the trucks to you in no time at all. When you’re done, they pick them up! We highly recommend them!