Online customers can be very fickle, and there are a whole number of reasons why a customer might choose to not click on your website or buy your product online. It could be something as small as the wrong picture to an issue as great as finding an aspect of your website offensive. There’s no way to tell what’s going to happen regarding a potential sale and that’s a problem. If a customer doesn’t click, you’ve just lost a potential purchase, and if that happens too frequently, it will bring the profitability of your business into doubt. So, how do you make sure that customers do click as much as possible?
Discover How Right Now
One of the best ways to make sure that a customer clicks or buys is to use a call to action or rather multiple calls to action on one page. Calls to action are direct commands to the customer that pushes them to do something or even to another section of your site. Some people get calls to actions completely wrong. So, you might say ‘you could find out more on’ which is giving the reader a choice. Instead, a call to action would be ‘Find out more on.’ You see, it’s more authoritative and gives the reader a direct instruction. It won’t always work, but if they read enough calls to action, then readers often do get the inkling to follow the command given.
Exciting, Immersive, Dynamic
You do need to make sure that your website is more interesting than the standard WordPress blog. There are various ways to do this. A lot of websites now use introductory videos. These can give a visitor a quick overview of the site or can give the user an introduction to the business owner. Either could make them more interested in buying from the business.
You could also think about using a moving background for the website page. This is a great way to draw attention and looks incredibly unique as can be seen on sites such as movingbitsonline.com. If you use a marketing design like this, your website will look professional, and customers will be interested in buying.
Keep Them Coming Back
You may want to invest in some form of retargeting. Sometimes, you won’t get the customer the first time they visit your site, but that’s okay. You just need to make sure that they return and you can do this with retargeting. With retargeting, once a customer has clicked on your site, it will appear on every site that they go on. This is a great way to remind them that your site is still out there and get them to return, perhaps advertising a product or deal that they won’t be able to resist.
Content That Kills
Finally, there’s a saying that content is king and this simply means that it is an incredibly important part of your business marketing campaign. With the right content on your site, customers will stick around and will come back either after or before a purchase. You can learn how to write quality content on kissmetrics.com. If you deliver quality content that is relevant to them, you will always get the click and avoid the miss.