Daily Resources for Web Designers & Developers by Andy Sowards

4 Most Common Questions about the Business Model Canvas (With Answers)

Turning your plans, ambitions and business ideas into a great software solution, you may have overlooked a vital element of the entire process. Business model canvas development belongs to the top tasks each business owners should deal with on their way to successful app production. Ignoring this step, you risk a lot: a well-thought business plan is your chance to forecast your app’s future, predict possible issues or uprising challenges, and develop a strategy on how to avoid them.

This is why we decided to draw your attention business plan canvas importance and answer the following questions:

  1. What is it?
  2. Why do you need a business model canvas for app development?
  3. What are the elements of a canvas?
  4. How do the most popular businesses design their canvases?

Let’s dive into the depth of this newsworthy topic!

1. What is the business model canvas?

Business model canvas is a description of your vision of a product’s development, including the information about sources of financial revenue, a picture of your target audience and product’s features.

Long story short, it is a table describing how key drivers of your business will fit together. Unlike a traditional extended business plan, it is built in a simple, clear and laconic way. Business model canvas allows easily capture, perceive and analyze needed information.

Perfect business model canvas development demands only several minutes of your time and a sheet of paper. Of course, a deep understanding of a software app specifics is required, too. Our guide will explain how to build it.

2. Why do you need a business model canvas?


Business Model Canvas: A Simple Tool For Designing Innovative Business Models

Do you have any concerns about whether it’s worth it to build this canvas? We have predicted that you may struggle again some hesitations, this is why we present the list of business model canvas’ purposes:

Business model canvas is easy to modify, and you can build as many versions as you need before getting the best result.

3. What are the essential elements of a business model canvas?


Nine Components Of Business Model Canvas

Add the following segments to your canvas and take as many benefits as possible out of it:

Customer segment

This is the thing you need to start with. Describe customer persona, define customer’s motivations, problems, fears etc. Depending on what the purposes of your app are, you may need to fill several custom segments. The point is to find ways to look at your product with your potential customers’ eyes.

Value proposition

Now, answer the following questions:

Make sure your app is going to be:

Sales channels

How would you like to reach out to your potential customers? Where will your potential clients find your app? You may either develop your channels or build cooperation with specialists or companies who can do it for you.

We’d recommend to start selling your app on your company’s website and extend the market when rolling out your app to the Play Market or App Store. After these channels’ establishment, you can proceed with employing affiliate programs, cross-selling partnership, Google Adsense etc.

Customer Relations

Here, you need to define 3 cornerstones of your relations with customers, both former and potential.

Customer Acquisition

Describe what marketing or advertising channels and approaches you will implement to meet your app’s first users.

Making them stay

Once you’ve acquired customers, a new challenge appears: how to keep them? Here, professional customer support built from scratch, special offers and catchy discounts may be helpful.

Growing a base

On the next stage of the circle, you should attract new users and engage the former ones.

Revenue and finances

Here, you should clarify the following things:

The list of key resources

Put down the list of resources you need to start and grow your business. There are 4 main types of them:

Key activities

In this section, describe all the steps you need to take to make your business model work:

Business partners

Here, present the information about the key partners you plan to build cooperation with.

Cost structure

Shortlist the things you need to invest in and write down the most important of them. These may be rent, servers and clouds, employees’ salaries etc.

4. How do the most popular businesses design their canvases?

Take a look at canvases developed by well-known companies:

Twitter business model canvas


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Facebook business model canvas


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Google business model canvas


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In conclusion

Today, together with Clockwise Software team we have shown you that:

You can deepen your knowledge and develop own tactics for canvas development after one look at the tables provided above. This is vital for a successful start and further growth of a prominent business. Don’t underestimate it and devote some time and some brainstorming to business model canvas development.