Growing your Instagram following means getting more followers and though this isn’t completely straightforward, it’s easier than you imagine. This is especially the case if you know what you’re doing. So, here are five tips to give you a better idea.
1. Being proactive and finding your tribe
One of the best ways of growing your following is by going out there and finding them. You should be active. Start by following people. Becoming a member of the community and finding people who like similar things you offer is a good idea because there is a good chance, they have similar values.
You can go on Instagram and search for a relevant hashtag e.g. #yogainmadrid if you are a yoga teacher in Madrid, then have a look at the accounts of yoga teacher using the hashtags that have the same values as you. Go to their account and see their followers because there is a good chance, they might be interested in what you post since they like what the other yoga teachers are posting. Follow and engage with them. One way to make you more popular looking before you do is to use a business like HelpWYZ to give yourself a headstart.
One thing you need to keep in mind is that you will not be able to grow the business by following other yoga teachers, you need to find potential customers and students. This applies to all businesses, whether you are a cafe, a digital marketer, or otherwise.
2. Focus more on quality instead of quantity
Before there were updates of Instagram algorithms, the more you posted, the more people saw your posts. This is no longer the case. You should not stress yourself trying to post daily or more often. If there is nothing important to share, it is better not post at all. It is a little hard to produce quality content daily when you don’t have a social media manager.
3. Being of service and giving value
Social media gives the chance of connecting with your students and other teachers and also building a deeper connection. Take full advantage of this by building online friendships. Share your passion and expertise with your community. Building this bond will help in converting followers into paying customers because they will trust and like you.
4. Focusing on the community instead of numbers
Having many followers with low engagement is not real. It is no help to have a lot of followers who are on interested in what you are posting or offering. Engagement is important because it helps the business. You will be able to build a real community.
You should be using Instagram as a tool for building your community, rather than a tool for getting people to pay you.
5. Finding ways of engaging with the audience so it can bring both joy and results
This can involve having long descriptions posted with each image on an Instagram post or Instagram stories. If you aren’t liking what you create and share, you will have a hard time keeping it up. One of the most important things is feeling comfortable and working on things you enjoy and bring results.