As a business, whether you work from your home, or have a shop that you have, there will be the local area and an opportunity to increase the reach you have, that you may not be taking full advantage of when it comes to your business and potential sales and customer base. Many small business ventures focus on the digital output to reach the masses, but there can be a lot of value by looking at what you can do a little closer to home. With that in mind, here are some of the best ways that your business can reach out to the local community.
One of the first things that you can consider doing is organising events in the local community yourself. This could be a pop up shop that you have, or a whole family focused event that lasts the day where you can ask other businesses if they want to get involved. Making sure staff are easily identifiable with a lanyard wallet, you can set up a shop where you can not only advertise what your business is all about, but also sell products and services and take orders for things. Not only is it good advertising, but it can be a really great way to boost some sales.
Get involved in community events
If you don’t like the idea of all of the responsibility of organising and hosting an event falling to you then there will be plenty of community events you can be involved in where you just have to think about your business. It could be a market or event that takes place each week, where a pop up stall could prove worthwhile. It might be one off events hosted by other businesses, and joint forces and getting involved could help them add to the event. A bit like a role reversal from organising it yourself and getting other businesses to get involved.
Sponsor local charities
If you want to help with advertising then getting involved with local charities could be the way forward. You could both use each other in a way of advertising and helping to spread awareness. There are things that you could do such as sponsoring a local charity, giving them much-needed funds in return for advertising options and having your logo on their marketing literature.
Finally, advertising locally is going to be one of the easiest ways that you can reach out to the community and aside from the above suggestions, there are other ways to do it. Many communities and areas have their own dedicated Facebook pages or groups that you can advertise your business in. You could also use local community magazines as well as boards that are featured in local shops. Reaching out can help you to build your business and create a local customer base where you are the local expert in your field.
Let’s hope these suggestions help you to reach out to the local community with your business.