Branding

Establishing Your Brand in the Online Marketplace

Establishing Your Brand in the Online Marketplace 9

A decade or so ago, starting up your own small business would generally entail renting out a commercial space and providing products and services to customers on a face to

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Branding, Business

Devil In The Detail: The Little Touches That Will Set Your Business Apart

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What do you think the most successful marketing strategy for your small business is likely to be? You may think about direct mail – flyer drops, sponsorship of a local

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Branding, Business, Design

Why Good Design Matters in Business

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Look at the biggest brands in the world and you will see that they have all put design front and central to their business success. Just see a glimpse of

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Branding, Business, Startup

Protecting Your IP In A Competitive Business Landscape

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The world of business has never been a realm for niceties. Cutthroat practices and underhanded dealings are hardly the sole domain of the digital age. Nonetheless, the threats presented to

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Branding, Marketing

How Merch Markets!

How Merch Markets! 4

In a business world increasingly dominated by eCommerce, brick-and-mortar stores find that they have to compete more than ever just to stay afloat. In addition to adopting some online practices,

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Branding

Elements of a Strong Ecommerce Brand

Elements of a Strong Ecommerce Brand 7

The continual growth of online sales indicates that ecommerce is here to stay. In fact, ecommerce in the U.S. is set to have grown by up to 12 percent by

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