Branding

Establishing Your Brand in the Online Marketplace

A decade or so ago, starting up your own small business would generally entail renting out a commercial space and providing products and services to customers on a face to

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Business

Knowing Your Company Inside Out Is The Key To Success

As a business owner, it’s your job to oversee everything that goes on with the company. There’s no way that you can do all of the work yourself, of course,

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Branding, Business

Your Business’ Brand is Everything Your Customers See

When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald’s, for instance, or the iconic font of IBM. But brands aren’t just

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Branding

The Biggest Obstacles To Brand Identity & How You Can Overcome Them

In the marketing-led 21st century business landscape where digital connectivity provides a level of scrutiny that no enterprise can hide from, branding is more important than ever. Many entrepreneurs start

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Branding, Tips

Express Yourself: Putting Your best “You” Forward

It seems these days that everything is about being the best “you” you can be. Whether it’s your personal identity, or your business’s brand, appearances are important. Reality vs. Virtual

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Business

Streamlined Tricks Your Online Business Might Miss

Maybe you run a small eCommerce business, or perhaps you’re a freelancing entrepreneur who’s started your own solo business in order to sell goods and services online. Perhaps you operate

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Business

4 Effective Ways To Rejuvinate A Stagnant Business

Businesses can go from extremely profitable enterprises to stagnancy remarkably quickly where they are just about staying afloat. It is no way to run a business, the worry is unbearable

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Business

Want to Be a Great Business Leader? Make a Good First Impression

Making a great first impression will help you in many walks of life. Friendships, dating, artistry – and business is no exception. If you’re starting to run your own business,

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