The internet has been the catalyst leading to our love of and dependence on technology. Tech advancement has bled into every facet of how today’s society functions. Where once we
Many businesses set out to develop a unique product. The reality though is that the majority of enterprises are unlikely to offer a product that is much different from what
Customers: you can’t live without them. No matter what product or service you are offering, you won’t make any sales if your customers desert your business like the proverbial sinking
Whether you are just keeping your Etsy shop going or running a large corporation, basic business principles apply to you. If you aren’t basing your business on best practices and
The value of creating a great first impression is something that all entrepreneurs should appreciate. However, gaining a positive response from potential customers won’t keep the business afloat; sales will.
Every business owner wants their company to attract new customers day after day; you don’t need me to tell you that but how is your online presence affecting your ability
It’s fair to say that in the competitive retail world, the last thing any savvy entrepreneur wants to do is turn customers away. In fact, you’re going to want to
When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald’s, for instance, or the iconic font of IBM. But brands aren’t just