When it comes to your business and selling a product or service, then there are several aspects that you need to be thinking about. Having a good product will just
Don’t Let A Crisis Take Your Brand Down
There’s one essential truth about businesses; namely, things will at one point or another go wrong. It’s in the nature of business interactions and processes to face unexpected events. Of
Forget Leads, Leverage Existing Customers
Lead generation strategies are a priority of most marketing plans. Nevertheless, leads should not be the sole priority of your customer quest. As a business owner, you need to identify
7 Fatal Mistakes that Businesses Make with their Blog
There was a time — we’re talking more than a decade ago — when business blogs were the exception rather than the norm. In fact, like Facebook, Twitter and other
SME Lawsuits: Don’t Get Sued, Get Even
When 80% of the world’s lawyers live in the USA, there is a reason to be wary. Then, factor in the fact that there are 15 million civil cases each
Common Habits Of Serial Career Killers
Image credit Everyone knows a person who can’t keep a job. They are the ones who have a range of excuses when someone asks the difficult question. But, they keep
Cheap Tricks To Total Business Marketing
Marketing a business is tougher than it has ever been before. We have more business to compete with, and while our exposure has a lot more uncapped potential due to
How to Leverage Microsites To Promote Your Work
If there’s one thing that’s clear about today’s customer it’s that they enjoy actively engaging with and even helping to create the marketing they consume, not passively lapping it up.