Branding, Business, Marketing

Marketing Against Misinformation: How to Reverse Negative Consumer Perception

online-reputation-management-guide-for-social-media-marketers

A small amount of businesses have reputations that are practically bullet-proof. However, the reality is that most companies don’t enjoy such an advantage. While the internet is an amazing marketing

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Branding, Business, Entrepreneur

The Offline Priorities Your Company Can’t Afford To Neglect In 2020

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With the new year looming, there’s a host of information around about how to get your business ahead in 2020. The chances are that, off the back of such advice,

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Business, Entrepreneur, Startup

How To Deal With A Scornful Ex-Business Partner

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They say ‘hell hath no fury like a woman scorned.’ Now, this statement today might raise some eyebrows, but let us face it, a romantic relationship going sour can turn

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Business, Entrepreneur

6 Ways to Ensure Your Online Reputation is an Asset, Not a Liability

how-to-build-a-personal-brand-in-5-steps-and-why-everyone-messes-up-on-number-1

When you find yourself with a negative online reputation, a bad first impression, especially on potential employers, is a strong possibility.  If your brand is damaged, your reputation can also

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Branding, Business

9 Methods For Gaining Trust In Your Website

9 Methods For Gaining Trust In Your Website 8

You can’t blame people for being a little skeptical when it comes to the online world. This is a relatively modern phenomenon, and society is always a little hesitant to

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Business, Marketing

Personalize Your Marketing Without Creeping People Out

Personalize Your Marketing Without Creeping People Out

We now have the ability to personalize marketing messages more specifically than at any time in previous history — but should we? A study by the global management consulting firm

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Branding, Business

Don’t Let A Crisis Take Your Brand Down

Don't Let A Crisis Take Your Brand Down 8

There’s one essential truth about businesses; namely, things will at one point or another go wrong. It’s in the nature of business interactions and processes to face unexpected events. Of

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Business

3 Mistakes that Can Ruin Your Business’s Reputation

this-brand-spent-1000-plus-hours-perfecting-their-logistical-nightmare

If you’re a fan of early ‘80s rock music, then you know Joan Jett could care less about her bad reputation. However, unlike Ms. Jett, business owners should care a

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