Blogging is perhaps one of the most enjoyable pastimes that people can get involved with. It’s almost like writing a diary; you’re putting your thoughts and ideas into text and you’re posting them for other people to view and speak about. Blogging also opens up the opportunity to start a business, which is actually one of the main reasons for people to get into blogging in the first place. Sadly, trying to create a business around a blog is difficult, but here are a couple of tips that will help you gets started.
Unlike businesses that offer actual products, your “product” is neither a service or something physical. Instead, your product is entertainment, and you sell it by producing quality content. If your writing skills are subpar or if you don’t have an interesting subject to talk about, then it can be incredibly difficult to produce enough content to create a business around your writing. Before you start a blog, make sure your topics are relatable or interesting enough to start a business.
Social Media Interaction
Advertising your blog is mainly done through social media. If you aren’t able to connect with fans on platforms such as Instagram, Twitter or Facebook, then it will be hard to gain enough exposure to grow your brand. Make sure you integrate social media widgets and cross-post your new articles across all platforms for more exposure.
A reliable host is 100% necessary for blogging. If your blog goes down on a regular basis due to a flaky host, then you’re going to suffer from frustrated readers. WordPress website maintenance is also important if you’re using a service like WordPress, one of the more popular options for all new bloggers. Make sure you manage your services correctly, maintain the website properly and ensure you can deliver a quality blog experience to your readers.
An Engaged Audience
You want your audience to contribute to your blog with feedback and discussion. Don’t do this by writing controversial topics or using click bait because it’s frowned upon. Instead, do your best to provoke thought and ask questions in your articles that can lead to intelligent and fun discussions.
Without an engaged audience, you may as well be writing to a brick wall. Know your audience, understand what they enjoy and give them a reason to come back every time you make a new post.
A Desire to Succeed
Like with any business, you need to have a desire to succeed and grow. If you don’t have a passion for the things you write about, then it becomes difficult to make quality content. If you don’t enjoy the audience you are writing to, then it can feel like an incredibly unrewarding job. Make sure you actually enjoy the topics you write about so it can fuel your desire to succeed in the cutthroat industry of blogging because without it, you’re likely going to fail.