You don’t need us to tell you that technology has changed the face of every industry. You’d have to live under a rock not to see it. You name your industry, and you can guarantee tech has made its mark there.
When it comes to real estate, the benefits of technology seem easy to see. The days of buyers driving around to find houses are long behind us. Most real estate companies now focus on uploading online above all. And, 80% of people make use of the service.
But, you might not realize tech can do a lot more than that for your real estate enterprise. Those at the front of your field have already noticed that. So, if you want to keep on top, consider the following tech transformations.
A personality they can trust
To some extent, social media could seem irrelevant to real estate. After all, you’re selling houses, not people. But, it’d be naive to underestimate how crucial your agents are to sealing deals. Let’s be frank; estate agents get a bad rep. They’re those sleazy people who’ll do anything to get a sale. At least, that’s what the public thinks. As such, building personality with social media could make a huge difference. After all, if customers trust your agents, even a terrible property could fly off the shelves in no time.
A proper look at the house
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Pictures have always been essential for selling houses. Even in those pre-internet days, house brochures did their best to show properties. Now, though, real estate videos are all the rage. Or, at least, they should be if you want to go far. Pictures are still a must, but you should back them with video tours. By that, we don’t mean the compilation videos of images many real estate companies rely on. We mean literal, video camera around the house, guided tours. It may seem daunting, but by working with a company like lifetime-media.com, you can ensure a professional finish which makes your houses shine. And, if people can get a real feel for layout, they could be half convinced by the time they turn up for that viewing.
Getting to know the area
Real estate companies have been using street views on Google Maps for years now. And, no one can deny that being able to get a feel for location has made a considerable difference to buyers. The problem with Google Maps is that offroad houses are often difficult or impossible to see. As such, your clients might be able to get a rough feel for the street, but they won’t be able to see your house on it. But, by investing in a camera drone, you can give an up-close idea of exactly where that house is. What’s more, this doesn’t have to break the bank. As you can see from sites like https://uavcoach.com, it’s possible to buy a drone for less than $180. And, that small expense could lead you to a lot of extra sales.