Catching your leads at the right time is important when you’re looking to increase your ROI on email marketing campaigns. More people use email than social media, so this market should definitely not go untapped. So here are a few tricks to help you make the most out of sending your contacts emails.
1. Hire a Marketing Agency
Sometimes it’s a good idea to hire someone else to handle your email marketing so that you can be free to take care of other matters in your business. Best Digital Marketing Agencies Bangalore is a great place to start looking for help with your email campaigns. Knowing when to delegate responsibilities is all part of good business.
2. Mobile Optimization
We do so many things on our phones, from surfing the web, shopping and social media, to checking our email. In fact, mobile browsing has surpassed desktop browsing. And that is why it is so important to optimize your email marketing campaigns for mobile devices. When your emails don’t open properly and the words are overlapping and images aren’t displaying correctly, your recipients are probably going to delete your email. A little thing like mobile optimization will go a long way.
With segmentation you can target your audience with greater specialization. Segmentation allows you to get a particular message to the specific people that need to hear it. Because all of your contacts have different needs and each is at a different level in your sales funnel, you want to be able to make the most out of every message you send.Timely and targeted messages are more engaging and more likely to get you the results that you’re after. You’ll see your click through rates increase when you segment properly as well as better numbers in other areas, like unique opens.
4. Great Content
If you spend a little extra time upfront to create killer content, or pay someone else to do it if writing isn’t your thing, you can better engage leads. Make sure you fine tune your call to action so that when a user clicks, there is no confusion about what to do next. When your content is interesting, useful and on time, you will notice lower unsubscribe rates and better click through rates.
Everyday, inboxes around the world get flooded with emails that go unnoticed, unopened and are destined for the trash folder. You don’t want yours to meet that fate. You want attention grabbing subject lines and even better content to keep their attention. You can also put their name in the subject line to make it feel more personal. There are lots of little things that can make a big difference in content strategy, so take the time to get it right.
When it comes to increasing the effectiveness of your email marketing, it is definitely worth the effort of putting all of these things in place so that you get the best possible ROI. Many people will say that the beauty of automation is the ability to set it and forget it, but it helps to remember it and go back to it from time to time to make the necessary tweaks to keep up with the needs of your business.