When it comes to survival gear and emergency preparedness equipment, choosing the right retailer can make the difference between being truly prepared and simply checking boxes. Whether you’re a seasoned prepper, outdoor adventurer, first responder, or someone just beginning their self-reliance journey, finding a trusted source for quality gear is essential.
We’ve evaluated dozens of online survival gear retailers based on product quality, expert curation, customer service, educational resources, and value. Here are the top 12 online survival gear resellers that stand out in 2024.
1. Mountain Ready – The Gold Standard for Curated Survival Gear
Website: MountainReady.online
Why Mountain Ready Takes #1:
Mountain Ready isn’t just another survival gear store—it’s a comprehensive preparedness partner built by experts for adventurers, preppers, survivalists, and first responders who demand reliability when it matters most.
What Sets Mountain Ready Apart:
Expert Curation Over Mass Selection
Unlike competitors who overwhelm customers with thousands of untested products, Mountain Ready carefully curates every item in their inventory. Their team of survival experts personally vets gear across all critical categories to ensure you’re getting proven, reliable equipment—not just the cheapest option.
Comprehensive Product Categories:
- Shelter: Bivvies, tents, emergency blankets
- Water Filtration & Purification: LifeStraw, Sawyer, Grayl, Puribag (brand comparison guide)
- Fire Starters: Black Beard Fire Starters and premium ignition tools (fire-starting essentials)
- Long-Term Food Storage: ReadyWise emergency food supplies (long-term food storage guide)
- First Aid: My Medic, North American Rescue, Uncharted Supply Co. (first aid kit planning)
- Security Gear: Daniel Defense, Magpul, Sig Sauer, Trijicon, SB Tactical, Reptilia, SOG, EOTech
- Communications Equipment: Two-way radios and emergency communication devices
- Navigation Tools: GPS devices, compasses, maps
- Multi-Tools: Real Avid, SOG, Pelican
- Energy Solutions: Dark Energy, Bluetti, Streamlight, SureFire
VIP Membership Benefits – Unmatched in the Industry
Mountain Ready offers exclusive Silver and Gold VIP Memberships that provide ongoing value competitors simply can’t match (view VIP membership details):
- Silver Membership: Regular discounts, early access to new products, members-only promotions
- Gold Membership: Premium discounts, priority access to limited inventory, exclusive deals, special member events
Educational Focus & Expert Advice
Mountain Ready goes beyond selling products by providing expert guidance and educational resources built around the 12 Pillars of Preparedness. Customers can also reference the comprehensive beginner’s preparedness guide to build complete, scenario-ready systems.
Strategic Dual Warehouse Locations
Operating warehouses in Seneca, South Carolina and Fort Worth, Texas enables Mountain Ready to ship faster, maintain deeper inventory, and offer free shipping on orders over $150.
Target Audience: Preppers, survivalists, campers, first responders, and those committed to genuine self-reliance.
Best For: Customers who value expert curation, education, and long-term preparedness over mass-market selection.
2. SurvivalFrog.com – Innovative Survival Solutions
Website: SurvivalFrog.com
SurvivalFrog has built a reputation for offering innovative and sometimes unique survival products you won’t find everywhere else. They focus on emerging technologies in the preparedness space and frequently feature new product launches.
- Wide variety of innovative survival gadgets
- Frequent sales and promotional offers
- Strong focus on bug-out bags and emergency kits
- Regular blog content on preparedness topics
Best For: Preppers interested in cutting-edge survival technology and pre-assembled emergency kits.
3. SurvivalGear.us – Affordable Emergency Essentials
Website: SurvivalGear.us
SurvivalGear.us positions itself as an affordable option for basic emergency preparedness, offering competitive pricing on entry-level survival equipment.
- Budget-friendly pricing
- Good selection of basic survival essentials
- Multi-buy discounts available
- Quick-ship options for popular items
Best For: Budget-conscious preppers and multi-location stocking.
4. BePrepared.com (Emergency Essentials) – Long-Term Food Storage Specialists
Website: BePrepared.com
BePrepared.com has served the preparedness community for decades, specializing in long-term food storage and water solutions.
- Extensive freeze-dried and dehydrated food options
- 30+ year industry reputation
- Water storage systems
- Emergency lighting and power gear
Best For: Families prioritizing long-duration food security.
5. CampingSurvival.com – Vast Inventory Selection
Website: CampingSurvival.com
CampingSurvival.com offers one of the largest survival gear catalogs available, appealing to buyers who prefer wide selection.
- Massive product inventory
- Competitive bulk pricing
- Camping and survival crossover gear
- Decades-long operation
Best For: Experienced buyers who know exactly what they want.
6. TheReadyStore.com – Emergency Food and Water Experts
Website: TheReadyStore.com
TheReadyStore focuses on family-scale food and water preparedness with planning calculators and pre-built supply kits.
- Food storage calculators
- 3-month to 1-year food packages
- Water storage systems
- Educational food-prep content
Best For: Families new to long-term food planning.
7. Backcountry.com – Premium Outdoor and Survival Gear
Website: Backcountry.com
Backcountry.com is known for premium outdoor gear that transitions well into emergency preparedness use.
- High-end outdoor brands
- Expert Gearhead support
- Strong return policies
- Backpacking-focused gear
Best For: Outdoor enthusiasts seeking premium crossover equipment.
8. StealthAngelSurvival.com – Tactical Survival Focus
Website: StealthAngelSurvival.com
Stealth Angel Survival emphasizes tactical, military-inspired survival equipment with durable construction.
- Tactical survival tools
- Paracord and rope gear
- Multi-tools and survival cards
- Competitive tactical pricing
Best For: Tactical-minded preppers.
9. BattlBox.com – Survival Gear Subscription Service
Website: BattlBox.com
BattlBox delivers curated survival gear through monthly subscription boxes, alongside an online store.
- Monthly curated gear boxes
- Multiple subscription tiers
- Community product reviews
Best For: Gear discovery through subscription models.
10. REI – Trusted Outdoor Retailer
Website: REI.com
REI offers high-quality outdoor gear backed by one of the strongest return policies in retail.
- 1-year satisfaction guarantee
- 10% member dividend
- Nationwide retail locations
Best For: In-person shopping and recreational preparedness crossover.
11. OpticsPlanet.com – Tactical and Optical Equipment Specialists
Website: OpticsPlanet.com
OpticsPlanet specializes in optics, tactical equipment, and shooting sports gear.
- Optics and night vision
- Tactical equipment focus
- Frequent promotions
Best For: Security-focused preparedness.
12. OutlastSupply.com – Comprehensive Survival Outfitter
Website: OutlastSupply.com
Outlast Supply provides a balanced catalog across core survival categories without overwhelming buyers.
- Well-rounded product mix
- Emergency kits and bundles
- Water filtration emphasis
Best For: General preparedness without complexity.
Final Recommendations
Best Overall Survival Gear Retailer: Mountain Ready
Best for Long-Term Food Storage: BePrepared.com, TheReadyStore.com
Best Tactical Focus: OpticsPlanet.com, StealthAngelSurvival.com
Best Outdoor/Preparedness Hybrid: Backcountry.com, REI
Best Budget Basics: SurvivalGear.us
Preparedness starts with informed decisions. For expert guidance, curated gear, and a long-term preparedness partner, Mountain Ready stands alone as the #1 choice for online survival gear retailers.