{"id":20529,"date":"2013-08-13T20:00:00","date_gmt":"2013-08-14T00:00:00","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=20529"},"modified":"2023-07-13T18:04:05","modified_gmt":"2023-07-13T22:04:05","slug":"why-75-of-web-designers-fail-miserably-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/","title":{"rendered":"Why 75% of Web Designers Fail Miserably And What To Do About It"},"content":{"rendered":"<p>You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to be the best in the business. Instead, your announcement sparks a cartoon-like silence\u2014with cricket noises and all\u2014followed by spirit-dampening advice like \u201cmake sure you have something to fall back on.\u201d Your greatly anticipated celebratory moment plummets to the ground with an audible \u201cthud.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-20531 lazyload\" title=\"designer-fail\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/designer-fail-680x512.jpg\" alt=\"\" width=\"680\" height=\"512\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/designer-fail-680x512.jpg 680w, https:\/\/www.andysowards.com\/blog\/assets\/designer-fail-250x188.jpg 250w, https:\/\/www.andysowards.com\/blog\/assets\/designer-fail-125x94.jpg 125w, https:\/\/www.andysowards.com\/blog\/assets\/designer-fail-700x527.jpg 700w, https:\/\/www.andysowards.com\/blog\/assets\/designer-fail.jpg 800w\" data-sizes=\"(max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/512;\" \/><\/p>\n<p>The truth is that a career in web design is riskier than say a job as a mail sorter. In fact, the odds of being successful are almost as unlikely as making a living as an actor or, heaven forbid, a mime. But that doesn\u2019t mean that you can\u2019t be part of the well-fed, able-to-meet-their-financial-obligations minority. If you step on those rose-colored glasses and enter this business knowing where \u201cthose who have gone before you\u201d failed, you just might make it.<\/p>\n<p>Here are a few of the mistakes that web design casualties commonly make and some tips on how to avoid them.<\/p>\n<h2>Monet Wasn\u2019t A Web Designer<\/h2>\n<p><a href=\"http:\/\/webdesignledger.com\/tips\/7-skills-youll-need-to-run-a-successful-web-design-business\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-20532 lazyload\" title=\"7 Skills you\u2019ll Need to Run a Successful Web Design Business\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg\" alt=\"\" width=\"400\" height=\"300\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg 400w, https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills-250x187.jpg 250w, https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills-125x93.jpg 125w\" data-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/300;\" \/><\/a><br \/>\n<em>7 Skills you\u2019ll Need to Run a Successful Web Design Business<\/em><\/p>\n<p>You may be able to \u201cguard, turn, parry, dodge, spin, and thrust\u201d a paintbrush head-to-head with the masters, but that does not equate to being a great web designer. Artistic ability is, obviously, a requirement, but you must also possess strong problem solving, interpersonal, and computer skills. You need to understand how to attract and maintain an online audience using the right colors, fonts, white space, images, bullets and more. And, you must also have a knack for deciphering what your client is looking for\u2014even when they aren\u2019t quite sure themselves.<\/p>\n<p>Before committing to a web design career, take an honest inventory of your skill set and determine if you are equipped for the job. If you find you are lacking in certain areas, take steps to acquire the requisite knowledge.<\/p>\n<p><iframe data-src=\"\/\/www.youtube.com\/embed\/8cuihrjLNAo\" width=\"640\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<h2>Web Pages Are Not Made of Paper<\/h2>\n<p><a href=\"http:\/\/designshack.net\/articles\/graphics\/8-tips-for-print-designers-switching-to-web-digital-design\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-20533 lazyload\" title=\"8 Tips for Print Designers Switching to Web &amp; Digital Design\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede-680x453.jpg\" alt=\"\" width=\"680\" height=\"453\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede-680x453.jpg 680w, https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede-250x166.jpg 250w, https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede-125x83.jpg 125w, https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede-700x466.jpg 700w, https:\/\/www.andysowards.com\/blog\/assets\/going-from-print-to-digital-lede.jpg 715w\" data-sizes=\"(max-width: 680px) 100vw, 680px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/453;\" \/><\/a><br \/>\n<em>8 Tips for Print Designers Switching to Web &amp; Digital Design<\/em><\/p>\n<p>If you have a plethora of print design experience, forget everything you know. Creating a web page is a completely different beast. No longer do you have to worry about the confines of space and trying to say as much as possible in as few words as you can. The internet provides you with infinite room. In fact, white space and massive images are your new best friends.<\/p>\n<p>Your enemy is time. You must keep the audience riveted and dissuade them from pressing the dreaded \u201cback\u201d button, in search of another site. The more time they spend on your client\u2019s page, the more likely they are to take action. And that really is the whole point, isn\u2019t it?<\/p>\n<p>Before diving headfirst into a web design career, make sure that you are able to make the transition from paper to cyberspace. WordPress is very different from <em>the<\/em> press.<\/p>\n<h2>You Are Not Your Own Boss<\/h2>\n<p><a href=\"http:\/\/theoatmeal.com\/comics\/working_home\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-20534 lazyload\" title=\"Why working at home is both awesome and horrible - The Oatmeal\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/why-working-from-home-is-awesome-and-horrible-oatmeal-comic-freelance-funny.png\" alt=\"Why working at home is both awesome and horrible - The Oatmeal\" width=\"630\" height=\"356\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/why-working-from-home-is-awesome-and-horrible-oatmeal-comic-freelance-funny.png 630w, https:\/\/www.andysowards.com\/blog\/assets\/why-working-from-home-is-awesome-and-horrible-oatmeal-comic-freelance-funny-250x141.png 250w, https:\/\/www.andysowards.com\/blog\/assets\/why-working-from-home-is-awesome-and-horrible-oatmeal-comic-freelance-funny-125x70.png 125w\" data-sizes=\"(max-width: 630px) 100vw, 630px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/356;\" \/><\/a><br \/>\n<em>Why working at home is both awesome and horrible &#8211; The Oatmeal<\/em><\/p>\n<p>If you think that becoming an independent web designer is going to be easier than working for someone else, think again. Self-employment means adding a whopping pile of extra duties to your workload. You must find and schmooze your own clientele, you need to look after the \u201cbusiness\u201d side of things like accounting and marketing, and you can kiss your 9 to 5, seven-day work week goodbye.<\/p>\n<p>Plus, contrary to what you may believe\u2014you still don\u2019t work for yourself. Your customer is the boss. Your work must meet their needs, specifications, and deadlines. And they don\u2019t even pay for your benefits.<\/p>\n<p>If you embark on a web design career with these cold, hard facts in mind, you will be much better prepared. And you can acquire some bookkeeping and advertising skills before you jump in blind.<\/p>\n<h2>Proof is in the Portfolio<\/h2>\n<p><a href=\"http:\/\/www.creativebloq.com\/portfolios\/examples-712368\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-20535 lazyload\" title=\"30 brilliant design portfolios to inspire you\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/onemanshow-web-designer-portfolio.jpg\" alt=\"\" width=\"535\" height=\"363\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/onemanshow-web-designer-portfolio.jpg 535w, https:\/\/www.andysowards.com\/blog\/assets\/onemanshow-web-designer-portfolio-250x169.jpg 250w, https:\/\/www.andysowards.com\/blog\/assets\/onemanshow-web-designer-portfolio-125x84.jpg 125w\" data-sizes=\"(max-width: 535px) 100vw, 535px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 535px; --smush-placeholder-aspect-ratio: 535\/363;\" \/><\/a><br \/>\n<em>30 brilliant design portfolios to inspire you<\/em><\/p>\n<p>When it comes to the web development business, your word means squat. No one cares about your letters of reference or your carefully composed resume. In this case, pictures really do say a thousand words\u2014and you need to let your portfolio do your talking.<\/p>\n<p>If you can\u2019t provide a potential client with at least five excellent examples of your work, you are going to be one hungry web developer. You will likely need to work for someone else until your portfolio is ready to show the public eye.<\/p>\n<p>If you conduct thorough research and still believe you have what it takes to become a successful web designer, stop seeking the approval of others. Endure your loved ones\u2019 looks of dismay and words of advice. And take comfort in the fact that living well really is the best revenge. And twenty-five percent of all web designers do exactly that.<\/p>\n<p><em>What other fatal mistakes do web designers make? How can they be avoided?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to be the best in the<\/p>\n","protected":false},"author":162,"featured_media":20532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[24,4206,5695,225,199,35,111,1,5633,107],"tags":[5885,1187,988,834,5898,442,115,848,3024,2149],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why 75% of Web Designers Fail Miserably And What To Do About It<\/title>\n<meta name=\"description\" content=\"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why 75% of Web Designers Fail Miserably And What To Do About It\" \/>\n<meta property=\"og:description\" content=\"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-14T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T22:04:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kimberly Laws\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kimberly Laws\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/\",\"name\":\"Why 75% of Web Designers Fail Miserably And What To Do About It\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg\",\"datePublished\":\"2013-08-14T00:00:00+00:00\",\"dateModified\":\"2023-07-13T22:04:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/39fd0686ac95ab0988b2425490869e87\"},\"description\":\"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg\",\"width\":\"400\",\"height\":\"300\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why 75% of Web Designers Fail Miserably And What To Do About It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/39fd0686ac95ab0988b2425490869e87\",\"name\":\"Kimberly Laws\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc95dfcb945768ed11bfb9e3cb241a2a?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cc95dfcb945768ed11bfb9e3cb241a2a?s=96&r=pg\",\"caption\":\"Kimberly Laws\"},\"description\":\"Kimberley Laws is a freelance writer and avid blogger. Due to her neurotic nature, she monitors her personal reputation with the vigor of a bulldog gnawing on a ham hock. She hungers for positive reinforcement at The Embiggens Project.\",\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/kimberlylaws\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why 75% of Web Designers Fail Miserably And What To Do About It","description":"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/","og_locale":"en_US","og_type":"article","og_title":"Why 75% of Web Designers Fail Miserably And What To Do About It","og_description":"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to","og_url":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2013-08-14T00:00:00+00:00","article_modified_time":"2023-07-13T22:04:05+00:00","og_image":[{"width":400,"height":300,"url":"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg","type":"image\/jpeg"}],"author":"Kimberly Laws","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Kimberly Laws","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/","url":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/","name":"Why 75% of Web Designers Fail Miserably And What To Do About It","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg","datePublished":"2013-08-14T00:00:00+00:00","dateModified":"2023-07-13T22:04:05+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/39fd0686ac95ab0988b2425490869e87"},"description":"You announce your plans to become a web designer, expecting a barrage of congratulatory back patting, bear hugging, and reassurances that you are going to","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/web-design-business-skills.jpg","width":"400","height":"300"},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2013\/why-75-of-web-designers-fail-miserably-and-what-to-do-about-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why 75% of Web Designers Fail Miserably And What To Do About It"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/39fd0686ac95ab0988b2425490869e87","name":"Kimberly Laws","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc95dfcb945768ed11bfb9e3cb241a2a?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc95dfcb945768ed11bfb9e3cb241a2a?s=96&r=pg","caption":"Kimberly Laws"},"description":"Kimberley Laws is a freelance writer and avid blogger. Due to her neurotic nature, she monitors her personal reputation with the vigor of a bulldog gnawing on a ham hock. She hungers for positive reinforcement at The Embiggens Project.","url":"https:\/\/www.andysowards.com\/blog\/author\/kimberlylaws\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/20529"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=20529"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/20529\/revisions"}],"predecessor-version":[{"id":46698,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/20529\/revisions\/46698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/20532"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=20529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=20529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=20529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}