{"id":20665,"date":"2013-08-25T22:59:02","date_gmt":"2013-08-26T02:59:02","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=20665"},"modified":"2017-04-07T15:56:02","modified_gmt":"2017-04-07T19:56:02","slug":"how-to-increase-mobile-consumer-engagement","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2013\/how-to-increase-mobile-consumer-engagement\/","title":{"rendered":"How To Increase Mobile Consumer Engagement"},"content":{"rendered":"

Mobile devices are impacting not only online buying behavior, but in-store purchases as well. Analysts predict that by 2016, mobile input will influence $689 billion of consumer shopping decisions in places of business, notes LivePerson. To compete in this environment, today’s retailer needs a mobile sales strategy. This requires a new way of thinking to include smartphones and tablets into the selling process.<\/p>\n

Think Like a Mobile User<\/h2>\n

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\nHow Do Users Really Hold Mobile Devices?<\/em><\/p>\n

At one time, in-store sales representatives had exclusive access to shoppers. Today, a buyer might be walking down the aisle using their smartphone to compare prices with the store down the street, or ask their best friend what they think of a product. A successful mobile selling strategy requires thinking from the viewpoint of consumers who are shopping with wireless devices in hand.<\/p>\n

This includes engaging the psychological focus of mobile users. Someone using a smartphone or tablet is simultaneously processing several sensory experiences: sight, sound, touch, all while walking.<\/p>\n

Engage the Eyes and Fingers with Images and Video<\/h2>\n