{"id":22301,"date":"2014-11-21T18:16:28","date_gmt":"2014-11-21T22:16:28","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=22301"},"modified":"2023-03-11T14:28:26","modified_gmt":"2023-03-11T18:28:26","slug":"how-to-run-a-facebook-contest","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2014\/how-to-run-a-facebook-contest\/","title":{"rendered":"Small Business Owners: How to Run a Facebook Contest"},"content":{"rendered":"<p>Facebook offers numerous opportunities for small business owners to promote their products and services through advertising and organic content. You can also run a contest on your page at no cost, although many business owners choose to promote their contests through targeted advertisements. Let&#8217;s take a look at the why and how of it:<\/p>\n<h2>Why Run a Facebook Contest?<\/h2>\n<p><a href=\"http:\/\/www.postplanner.com\/easiest-way-to-run-facebook-timeline-contest-for-free\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-22303 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/easiest-way-to-start-run-facebook-timeline-contest-for-free-680x303.jpg\" alt=\"easiest-way-to-start-run-facebook-timeline-contest-for-free\" width=\"680\" height=\"303\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/303;\" \/><\/a><br \/>\n<em>Here\u2019s the Easiest Way to Run a Facebook Timeline Contest for FREE<\/em><\/p>\n<p>People love contests, particularly if they feel like they can win. RevSquare offers several reasons to do this, including:<\/p>\n<ul>\n<li>They engage customers with the brand\/business<\/li>\n<li>They are a great opportunity to collect information about customers and potential customers<\/li>\n<li>They can easily go viral, especially on Facebook<\/li>\n<li>Facebook provides lots of useful measurement tools about contest reach<\/li>\n<\/ul>\n<h2>5 Easy Steps to Get a Facebook Contest Up<\/h2>\n<p>There are five steps to running a successful Facebook contest:<\/p>\n<ol>\n<li>Make sure the prize is relevant to your business. Free meals or appetizers for restaurants and a free subscription to a service are good examples. Make sure they aren&#8217;t the same as promotional items you&#8217;re already offering. Something with wide appeal like a free tablet is nice, but it isn&#8217;t really relevant unless your business sells mobile accessories, airtime or something else that&#8217;s related to mobile.<\/li>\n<li>Study contest entrance options. Understand that the more information you require to enter, the fewer entrants you&#8217;ll get. But those entrants may have more useful information.<\/li>\n<li>Create the contest. Facebook no longer requires using an app to run a contest. Businesses can administer them on Timelines. Apps are still permitted, however.<\/li>\n<li>Promote the contest. In addition to Facebook, it can be promoted on other social networks, through email and with targeted Facebook ads (more on promoting your contest below)<\/li>\n<li>Pick your winner, announce it, and do post-contest promotion.<\/li>\n<\/ol>\n<h2>How to Run a Facebook Contest Without Apps<\/h2>\n<p><a href=\"http:\/\/thenextweb.com\/socialmedia\/2014\/10\/12\/run-facebook-contest-analyze-page-11-ideal-facebook-tools-marketers\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-large wp-image-22305 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/run-facebook-contest-tools-for-marketers-680x373.jpg\" alt=\"run-facebook-contest-tools-for-marketers\" width=\"680\" height=\"373\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/373;\" \/><\/a><br \/>\n<em>But in case you need some&#8230; How to run a Facebook contest, analyze your page and more: 11 Ideal Facebook tools for marketers<\/em><\/p>\n<p>There are a few ways to run a Facebook campaign without an app:<\/p>\n<ul>\n<li>Require entrants to &#8220;like&#8221; the page to enter<\/li>\n<li>Require comment to enter; this can include comments with a purpose, such as fill in the blank, offer a caption to a photo you post, or offer an opinion<\/li>\n<li>Require a comment and &#8220;like&#8221; to win<\/li>\n<li>Have a photo contest<\/li>\n<li>Be the first to post the correct answer to a question related to the product<\/li>\n<li>Use a crowdsource approach, in which visitors are asked to name a new product, choose the new logo and so on<\/li>\n<\/ul>\n<p>You can use your Facebook page to announce and promote a contest or provide a link to enter, as the financial services company J.G. Wentworth did for its &#8220;Dream Big&#8221; contest. This method helped the company get the best of both worlds: It used Facebook and other social media to cross-promote its contest, and then it was able to collect entrants&#8217; data without relying on a Facebook app.<\/p>\n<p><iframe data-src=\"\/\/www.youtube.com\/embed\/cN9OKXtzHtE?list=RDZbGw3A9Dg-Q\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<em>We can&#8217;t mention J.G. Wentworth without getting this commercial stuck in your head of course. One of my favorites!!<\/em><\/p>\n<h2>Promoting Your Contest<\/h2>\n<p><a href=\"http:\/\/www.jeffbullas.com\/2014\/06\/20\/10-facebook-contests-captured-10000-emails\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-22304 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/facebook-contests-captured-10000-emails.jpg\" alt=\"facebook-contests-captured-10000-emails\" width=\"553\" height=\"620\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 553px; --smush-placeholder-aspect-ratio: 553\/620;\" \/><\/a><br \/>\n<em>10 Facebook Contests that Captured 10,000 Emails<\/em><\/p>\n<p>To get the word out:<\/p>\n<ul>\n<li>Buy a Facebook ad that targeted to reach your demographic<\/li>\n<li>Promote your contest across all your social media accounts<\/li>\n<li>Send an email to your existing customer email lists, and ask that they enter and share with friends<\/li>\n<li>List your contest on websites that curate these sorts of things; Wishpond has a great list of the best contesting websites<\/li>\n<\/ul>\n<p>Finally, don&#8217;t forget to post the winner and promote the news across all the above channels, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook offers numerous opportunities for small business owners to promote their products and services through advertising and organic content. You can also run a contest on your page at no<\/p>\n","protected":false},"author":1,"featured_media":22304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[511,109,5695,615,5633,107],"tags":[5904,5891,728,4310,988,144,1015,446,148,1205,5906,281,115],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business Owners: How to Run a Facebook Contest<\/title>\n<meta name=\"description\" content=\"Facebook offers numerous opportunities for small business owners to promote their products and services through advertising and organic content. 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