{"id":22382,"date":"2015-01-08T21:22:17","date_gmt":"2015-01-09T01:22:17","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=22382"},"modified":"2015-01-08T21:33:52","modified_gmt":"2015-01-09T01:33:52","slug":"how-to-stand-out-in-online-retail-space","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2015\/how-to-stand-out-in-online-retail-space\/","title":{"rendered":"How To Stand Out In Online Retail Space"},"content":{"rendered":"

2015 is expected to be a busy and fruitful year for all retailers. According to a report<\/a>, U.S. eCommerce sales will grow to $279 billion in 2015. Increased use of tablets and smartphones, new business models and greater merchandise selection are some drivers of this growth.<\/p>\n

\"14-melhores-marcas-online\"<\/a>
\nWho Won The Web — The 14 Best-Loved Brands Online<\/em><\/p>\n

Big\u00adname retailers like Amazon are expected to execute a plethora of marketing campaigns this year. With the amount of publicity and purchases these actions can drive, it is easy to see how large companies can take attention away from home business owners and small\u00adscale retailers.<\/p>\n

So if you don\u2019t stand out and grab the attention of shoppers, they will spend elsewhere without a second thought. Here are some ways to set yourself apart from the competition:<\/p>\n

Be creative<\/h2>\n

\"creative-print-ads-102\"<\/a>
\n33 Powerful And Creative Print Ads That\u2019ll Make You Look Twice<\/em><\/p>\n

Knowing that you have a target audience that\u2019s willing to spend is a small comfort when you are competing with other eCommerce businesses. While copying what successful stores do may help, there needs to be something distinctive and creative about your brand that consumers can relate to.<\/p>\n

Uniqueness can apply to several aspects of an online store, from branding to service to product. An example of a store that follows this strategy is SportyFish: the brand sells apparel to fly fishing enthusiasts and anglers. While stores selling tees are ubiquitous, SportyFish\u2019s founder utilized his angling background to make a unique line of shirts depicting the passion for fishing.<\/p>\n

Reinforce your brand<\/h2>\n

\"beautiful-branding-inspiration-bottles\"<\/a>
\n125+ Amazing & Beautiful Examples Of Branding Design Inspiration<\/em><\/p>\n

In modern retail space, small\u00adscale retailers need to go above and beyond the simple sale. You need a solid plan to reinforce your brand\u2019s value in your customers\u2019 minds. This involves keeping your marketing message consistent across different channels, including email marketing and social media networks, as well as offline marketing channels such as contests and product shipping & packaging. A great example is 64FACETS. The company adds touches such as personalized packaging to reinforce its brand image to its customers.<\/p>\n

Similarly, custom cardboard boxes for retailers<\/a> and eCommerce businesses can play into a larger branding strategy. Standard shipping boxes that receive a complete branding makeover often stand out at the customer\u2019s doorstep. Such marketing collateral should be combined with online branding for the best results.<\/p>\n

Use product videos<\/h2>\n