{"id":22436,"date":"2015-01-14T16:40:46","date_gmt":"2015-01-14T20:40:46","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=22436"},"modified":"2025-05-15T10:34:32","modified_gmt":"2025-05-15T14:34:32","slug":"picking-the-perfect-colors-for-your-brand","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2015\/picking-the-perfect-colors-for-your-brand\/","title":{"rendered":"Picking the Perfect Colors for Your Brand"},"content":{"rendered":"

Color plays a large role in the perception of any brand and should be taken seriously by anyone looking to grow their company\u2019s image. Colors can persuade customers on a subconscious level and even inform them about your company\u2019s culture.<\/p>\n

Pick the colors that speak for your brand and stay consistent with your message<\/a>. A company that arbitrarily chooses colors to represent its brand can fall flat with the wrong color scheme \u2014 no matter how great the product.<\/p>\n

Start With Research<\/h2>\n

The Psychology of Color in Marketing and Branding<\/em><\/h3>\n

Do you know what message certain colors are saying about you and your business? Color can convey a persuasive message, capture the attention of possible customers, send a powerful message about your company, and strengthen your business image. Research the demographics you\u2019re targeting as well as your competition to find what colors would be the right match for your brand. Gender, age, race, and location are very important things to consider when choosing the right color.<\/p>\n

While there is not an exact science to color preference and gender, plenty of research has been put into the topic over the years. According to this infographic on the color preferences between genders, blue seems to reign supreme across both genders as a one of the most universally liked colors. Both orange and brown seem to be generally disliked across the board. Another point of note is the fact that men seem to prefer bright colors while women tend to prefer colors that appear soft.<\/p>\n

Color is interpreted differently around the globe depending on your location. For example, in America red is generally seen as a color of power, while in Asia it is seen as a color of good luck. These cultural differences are very important when deciding on the perfect color to cater to your audience. If your product is intended for customers internationally, perhaps choose a shade of blue to represent your brand because of its universal acceptance as a favorite color.<\/p>\n

Doing research on your potential competition is another important place to start when determining the colors to represent your identity. Look into your competition and decide what they\u2019re using that works, but be sure to differentiate your brand enough to stand out from the crowd. Depending on the industry your business belongs in, color schemes used by competitors can all be very similar, so be sure there is no confusion with your brand and the competition.<\/p>\n

Subtleties in Color<\/h2>\n