{"id":22549,"date":"2015-02-19T01:54:01","date_gmt":"2015-02-19T05:54:01","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=22549"},"modified":"2023-07-10T16:28:37","modified_gmt":"2023-07-10T20:28:37","slug":"updating-your-look-bringing-your-company-into-2015","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2015\/updating-your-look-bringing-your-company-into-2015\/","title":{"rendered":"Updating Your Look: Bringing Your Company into 2015"},"content":{"rendered":"

One of the hardest things about keeping a business alive and thriving is making sure that nobody gets bored. This means keeping your team energized and happy. It means doing everything you can to keep your products and services feeling exciting. The worst thing in the world for your business would be to have people get so used to your brand that they stop seeing it and start taking it for granted.<\/p>\n

Perhaps the best way to keep this from happening is to update and upgrade your company regularly. This helps keep your team, your audience and your brand feeling fresh and new. Why else do you think that big companies like Pepsi, Frito-Lay, etc do big rebranding projects every few years?<\/p>\n

There are three areas in which these updates and upgrades must occur if you want them to be successful and to \u201cstick:\u201d your office space, your branding\/advertising and yourself.<\/p>\n

Your Office Space<\/h2>\n

You don\u2019t necessarily have to do a huge overhaul and spend a lot of money trying to make your office space look like something out of a design magazine. If you\u2019re still using the same boring gray cubicle farm setup you had when you opened your company a decade ago, though, it\u2019s time to make some changes.<\/p>\n

A good place to start is with your color scheme. Introducing color and trading gray for white is a fantastic way to brighten up an office space as well as the moods of the people who work in it. There is a psychology behind color and design, you know.<\/p>\n

While you\u2019re at it, switch out the gray fabric cubicles for something in wood or glass. You don\u2019t necessarily have to adopt an open office plan–studies show it\u2019s bad for productivity anyway<\/a>–but making some aesthetic changes to your bullpen is important.<\/p>\n

Your Branding<\/h2>\n

<\/a>
\nImportance of Color in Brand Identity<\/em><\/p>\n

Are you still using the same logo and advertising techniques you were using a decade ago, it is time to stop. People have probably stopped noticing it. You don\u2019t have to make radical changes to your logo or graphics, but updating them to reflect the current year is a good idea. A good place to start is by learning about the psychology of color and branding<\/a>.<\/p>\n

While you\u2019re at it, it\u2019s time to upgrade your actual marketing materials. For example, if you\u2019re still sending out refrigerator magnets to clients (and giving them away at conventions and networking events), quit it. Trade up for things that are actually useful for the new millennium. One of the most popular trends right now is for companies and brands to design personalized USB drives to give away. Another popular choice is to switch the t-shirt for a tote bag. People aren\u2019t likely to wear a branded shirt unless they are a super fan. They will, however carry the tote bag around.<\/p>\n

Updating and Upgrading Yourself<\/h2>\n