{"id":23541,"date":"2016-02-10T14:35:09","date_gmt":"2016-02-10T18:35:09","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=23541"},"modified":"2016-02-10T15:22:11","modified_gmt":"2016-02-10T19:22:11","slug":"the-essentials-on-building-a-successful-business-website","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/","title":{"rendered":"The Essentials on Building a Successful Business Website"},"content":{"rendered":"<p>In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing rules and considerations that apply across the board, and need to be taken into account.<\/p>\n<p>You need to be clear what your business, or that of your client\u2019s, is all about. This requires clear, consistent, complete, and well-written copy that, among other things, gets quickly to the point, guides viewers to the information they are looking for, and leads them to a call of action of their, or your, choosing.<\/p>\n<p>There is naturally much more involved, as you will see.<\/p>\n<h2>Examples of Brilliant Pre-designed Websites for Businesses<\/h2>\n<p>As we proceed, it will quickly become apparent that first impressions count. <\/p>\n<p>Let\u2019s look at several different types of businesses, and examine examples of website designs that are make a good fit for each type. Pre-designed website can, and in most cases will, offer complete marketing solutions for any type of business.<\/p>\n<h2>Digital and Web Design Agencies<\/h2>\n<p>If your client is a digital or web design agency, your site\u2019s appearance should be flawless. In these first two <a href=\"http:\/\/themes.muffingroup.com\/be\/splash\/\" target=\"_blank\">Be Theme<\/a> examples, you will note that the pre-built websites are highly focused.  Among other things, they provide clients with an area for their UVP (unique value proposition) that is free of distractions.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/digital\/\" target=\"_blank\">Be Digital<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1msKxYk\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-1\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23543 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/webdesign\/\" target=\"_blank\">Be Web Design<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1SguWsF\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-2-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-2\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23544 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>A portfolio is often the most important part of a business\u2019s website. It must convincingly highlight what the business is about. It must show the very best in terms of work or products.<br \/>\nA should also tell a story; and it needs to be kept fresh; few portfolios are evergreen.<\/p>\n<p>A far different type of business is a burger delivery restaurant.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/burger\/\" target=\"_blank\">Be Burger<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1Lhgk4T\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-3-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-3\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23545 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>The initial impression is powerful enough to make you hungry. But a powerful image is in itself not always enough. This web page displays other information a viewer may be looking for; prices, delivery hours, etc. \u2013 easily displayed without the slightest bit of clutter!<br \/>\nA few things to bear in mind about the use of images:<\/p>\n<ul>\n<li>We are members of a visual culture, and images are important.<\/li>\n<li>Images get more total website views, and consumers prefer them over descriptive text.\n<\/li>\n<li>Social media (marketing) is shifting more and more to the use of images.\n<\/li>\n<li>Use your own images whenever possible. They can have much more of an impact than stock images.<\/li>\n<\/ul>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/dietitian\/\" target=\"_blank\">Be Dietitian<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1TSBZYj\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-4-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-4\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23546 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>This is another example of a beautiful design that also conveys a message.  Be Theme specialists looked at this design form the perspective of creating trust. The design is simple, yet it beckons you to explore further.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/club\/\" target=\"_blank\">Be Club<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1SIzTuR\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-5-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-5\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23547 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>This design projects a certain atmosphere. One look, and you want to join the club. You are even shown where to view upcoming events, and how to make reservations.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/kindergarten\/\" target=\"_blank\">Be Kindergarten<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1Q7yCqj\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-6-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-6\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23548 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>This image shows kindergarten as a place where children learn and have fun. Navigating to important sources of information is easy, and the viewer is invited to take a tour. This particular pre-built website is designed to build trust.<\/p>\n<p>These examples emphasize intense experiences:<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/extreme\/\" target=\"_blank\">Be Extreme<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1TSC4v3\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-7-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-7\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23549 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/surfing\/\" target=\"_blank\">Be Surfing<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1V42Uih\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-8-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-8\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23550 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>They fit perfectly for businesses dealing with sports or outdoor adventure.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/handyman\/\" target=\"_blank\">Be Handyman<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1Q97ptC\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-9-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-9\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23551 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>A handyman does many things. This business type would seemingly be a difficult pre-built website design topic. In this case, a multipage pre-built website does the trick.<br \/>\nThe images are clean, minimal, and stylish. They encourage you to continue looking for more.<\/p>\n<h2><a href=\"http:\/\/themes\/muffingroup.com\/be\/hotel2\/\" target=\"_blank\">Be Hotel<\/a><\/h2>\n<p><a href=\"http:\/\/bawm.co\/1Q7yBCJ\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-10-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-10\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23552 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p>The Be Theme design for a hotel shows the impact a slider can have, and it offers easy navigation to information pertaining to reservations and other important functions.<\/p>\n<h2>Be Theme Features Pre-Designed Websites People Love to Work With<\/h2>\n<p><a href=\"http:\/\/bawm.co\/1Lhgut3\" rel=\"nofollow\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-11-680x281.jpg\" alt=\"essentials-on-building-a-successful-business-website-11\" width=\"680\" height=\"281\" class=\"alignnone size-large wp-image-23542 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/281;\" \/><\/a><\/p>\n<p><a href=\"http:\/\/themes.muffingroup.com\/be\/splash\/\" target=\"_blank\">Be Theme<\/a> features more than 170 different pre-built websites that can be installed with 1 click, including multipage editions. There are even more than shown here that will prove useful to businesses. In fact, the majority would do so, but the examples given here give a good idea as to how pre-designed websites can effectively be put to use.<\/p>\n<p><iframe width=\"800\" height=\"450\" data-src=\"https:\/\/www.youtube.com\/embed\/GXSjHixexRQ?rel=0\" frameborder=\"0\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<em>Check out this 2 minute video and see how easily it is to install and edit a Be Theme pre-made business website<\/em><\/p>\n<p>Be also places 40 powerful core features at your disposal. You will be amazed at what you can accomplish when using the combination of the Muffin Builder 3 or Visual Composer page builders, Be\u2019s Powerful Admin, and the Shortcode Generator and Layout Configurations.<\/p>\n<p>You can design anything you want without having to resort to code, when you use one of the pre-built websites as a foundation. The same is true if you want to start from scratch with a blank screen. Select a grid, a header, and a layout option, and away you go! Visit the website. Take a few minutes to browse the extensive pre-built website library, check out the demos, and examine each of the core features in detail.<\/p>\n<p>Before long, you will be building a website that will have customers beating a path to your client\u2019s door.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing rules and<\/p>\n","protected":false},"author":1,"featured_media":23543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[627,109,24,4206,225,35,5633,107,6],"tags":[5891,988,1971,163,115,84,848,3024,2149,113,220,5880,395,9,734],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Essentials on Building a Successful Business Website<\/title>\n<meta name=\"description\" content=\"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Essentials on Building a Successful Business Website\" \/>\n<meta property=\"og:description\" content=\"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-10T18:35:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T19:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/\",\"name\":\"The Essentials on Building a Successful Business Website\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg\",\"datePublished\":\"2016-02-10T18:35:09+00:00\",\"dateModified\":\"2016-02-10T19:22:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg\",\"width\":800,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Essentials on Building a Successful Business Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\",\"description\":\"Design Inspiration &amp; Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Essentials on Building a Successful Business Website","description":"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/","og_locale":"en_US","og_type":"article","og_title":"The Essentials on Building a Successful Business Website","og_description":"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing","og_url":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2016-02-10T18:35:09+00:00","article_modified_time":"2016-02-10T19:22:11+00:00","og_image":[{"width":800,"height":330,"url":"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/","url":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/","name":"The Essentials on Building a Successful Business Website","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg","datePublished":"2016-02-10T18:35:09+00:00","dateModified":"2016-02-10T19:22:11+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"In the online business world, there is no one set of best design decisions that fits all types of businesses. There are however a few design and marketing","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/essentials-on-building-a-successful-business-website-1.jpg","width":800,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2016\/the-essentials-on-building-a-successful-business-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Essentials on Building a Successful Business Website"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards","description":"Design Inspiration &amp; Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/23541"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=23541"}],"version-history":[{"count":0,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/23541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/23543"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=23541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=23541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=23541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}