{"id":24068,"date":"2016-08-05T12:22:16","date_gmt":"2016-08-05T16:22:16","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24068"},"modified":"2023-03-17T14:27:12","modified_gmt":"2023-03-17T18:27:12","slug":"hidden-meaning-logos","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/hidden-meaning-logos\/","title":{"rendered":"Think You Know Them All? The Hidden Meaning In Logos"},"content":{"rendered":"

How many of us absolutely love the American fantasy drama television series – Game of Thrones?<\/i><\/strong> If we\u2019ve been loyal to our episodes then we already know that House Stark, House Targaryen, House Lannister, in fact all Houses great and small alike, has a sigil (a seal or symbol) usually derived from a local animal, to represent their house. In a way, these houses, seen as a whole, could represent a \u2018Corporation of Westeros\u2019 and THAT\u2019S the influence of Logos! If you look closely therefore, there are lessons and elements in Game of Thrones that teach us about Branding!<\/a><\/p>\n

But enough about Branding, which denotes a much larger marketing strategy in the overall scheme of things. Let\u2019s talk about Logos ☺. Logos are\u2026 EVERYWHERE. Even where you cannot see them, logos dominate our very lives, appealing to us in a clutter of unobtrusive ways. We don\u2019t even recognize them there and therefore may or may not notice how influential they are in the decisions we make.<\/p>\n

Whether you’re driving down the highway, flipping through the pages of a magazine or pushing your cart down the aisles of a grocery store you will come across several Logos. When you look at them you instantly recognize the brand. But how many of us have really scrutinized and studied the Logo. Do we know everything there is to know in the color, shape and design of our favorite Logo or is there something we missed?<\/p>\n

The \u201cM\u201d for McDonald\u2019s is obvious and that is directly what it stands for. This Logo may \u00a0not have a hidden meaning but is one of the most recognizable in the world. When Wendy’s redesigned its logo in 2013, the company insisted\u00a0the word “MOM” in the collar was unintentional<\/a>. It\u2019s surprising but true then, when I tell you some Logos were cleverly designed in a way that holds a secret or hidden message that WAS very much intended! Don\u2019t believe me, keep reading.<\/p>\n

1. FEDEX<\/h4>\n

\"creative-hidden-logo-meaning-fed-ex\"<\/p>\n

You probably already know the story behind the famous FedEx logo and its clever use of negative space.<\/p>\n

It\u2019s a classic! According to Matthew May in\u00a0The Laws of Subtraction<\/i>, “Nearly every design school professor and graphic designer with a blog has at some point focused on the FedEx logo to discuss the use of negative space.”<\/p>\n

2. TOYOTA<\/h4>\n

\"hidden-logo-meanings-toyota\"<\/p>\n

Time for some Geometry! Ever notice the three ellipses (or what I like to call the \u2018Venn Diagram\u2019) in Toyota\u2019s Logo? They represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology.<\/p>\n

3. TOBLERONE<\/h4>\n

\"creative-hidden-logo-design-tobelerone\"<\/p>\n

Look! There’s a bear in the mountain! The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from. There’s also something hidden in the candy’s name:\u00a0Toblerone is a portmanteau of its creator\u2019s name, Theodor Tobler, and \u201ctorrone,\u201d an Italian word for a type of nougat.<\/p>\n

4.BASKIN-ROBBINS<\/h4>\n

\"baskin-robbins-flavors-hidden-logo-design\"<\/p>\n

Who doesn\u2019t love Ice Cream? In case it comes up, Burt Baskin and Irv Robbins were brothers-in-law. But take a look at what’s highlighted in the pink of their Logo. Look familiar? It’s a 31, which is the number of flavors they offer.<\/p>\n

5. CISCO<\/h4>\n

\"cisco-creative-hidden-meaning-logo\"<\/p>\n

Cisco Systems \u2013 the famous networking company known to make devices that transfer information across networks – \u00a0was founded in 1984 in San Francisco. The name Cisco was actually taken from the name of the city ‘San Francisco’ but did you know the name is also hidden in its Logo? The series of blue lines represent an electromagnet, but ALSO symbolizes San Francisco\u2019s iconic Golden Gate Bridge!<\/p>\n

6. F1<\/h4>\n

\"creative-hidden-logo-formula-1\"<\/p>\n

With the Olympics around the corner, what better time to talk about sports! Car Racing in particular (my father-in-law loves racing and recording the matches). Formula 1 is commonly known simply as F1. The F1 logo is a fairly simple one to figure out. Or is it? With the Black F and the Red pattern signifying speed on display \u2013 where does the 1 come in? Take a closer look at the white negative space between these 2 elements!<\/p>\n

7. Sony VAIO<\/h4>\n

\"sony-vaio-hidden-logo-meanings\"<\/p>\n

The Sony Vaio logo symbolizes the integration of analog and digital technology. The \u201cVA\u201d forms an analog wave and \u201cIO\u201d represents the binary numbers 1 and 0 \u2013 which represents the digital signal.<\/p>\n

So the next time you spot a Logo, ask yourself \u2018Do I see it all or is there something else?<\/i><\/strong>\u2019 It could enhance your knowledge of Brands, give you some Trivia to talk about at your next neighborhood or office party, or it might simply be a fun game when you\u2019re not playing \u2018Pokemon Go\u2019, but whatever it is Logos are one of the most exciting inventions since the internet and it\u2019s definitely here to stay! ☺<\/p>\n","protected":false},"excerpt":{"rendered":"

How many of us absolutely love the American fantasy drama television series – Game of Thrones? If we\u2019ve been loyal to our episodes then we already know that House Stark,<\/p>\n","protected":false},"author":220,"featured_media":24076,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[627,109,24,199,4824,939,111,13,1],"tags":[5897,626,5907,5891,5885,363,444,5887,687,5911,4093,4545,5892,2555,5879],"yoast_head":"\nThink You Know Them All? The Hidden Meaning In Logos<\/title>\n<meta name=\"description\" content=\"How many of us absolutely love the American fantasy drama television series - Game of Thrones? 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