{"id":24415,"date":"2016-10-06T14:45:19","date_gmt":"2016-10-06T18:45:19","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24415"},"modified":"2017-10-11T22:07:47","modified_gmt":"2017-10-12T02:07:47","slug":"rockstar-companies-engage-customers","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/rockstar-companies-engage-customers\/","title":{"rendered":"How Rockstar Companies Engage Their Customers"},"content":{"rendered":"

Image Source: Pexels<\/em><\/p>\n

There are numerous ways to engage customers, but they are only likely to reciprocate if a company provides something of obvious value <\/i>to them. This goes way beyond discounts and free samples, and while customer loyalty programs can be effective, they only tend to deliver long-term results if the customer\u00a0is receiving worthwhile<\/i> benefits. If rewards points are too difficult to accrue or not worth enough per point, clients will feel as if they’re just being duped into spending more money.<\/p>\n

A solid model for customer engagement always starts with a win-win premise: it should benefit both the business and the customer. Here are several standout examples of companies getting it right.<\/p>\n

New Trent Pilot User Program<\/h3>\n

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\nImage Source: New Trent<\/em><\/p>\n

In terms of providing something of value to the customer, New Trent has gone above and beyond. Their pilot user program<\/a> allows customers to receive\u00a0free sample products for testing in return for their feedback. While this has helped New Trent build a web presence and gauge customer reaction, more important than that has been familiarizing consumers with a product they might not have known about. This gives people a chance to get a feel for the quality of products and, assuming those\u00a0products are good, drives customers to make more purchases in the future. While the cost of providing thousands of free products is significant, there’s no replacement for product exposure and building customer relationships.<\/p>\n

888poker Personality Videos<\/h3>\n

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\nImage Source: 888poker<\/em><\/p>\n

Rather than provide a monetary benefit to customers, 888poker has gone the route of engaging customers through fun, useful content. With their new personality videos feature, 888poker allows users to create videos highlighting their stats, including biggest pot, best hand, number of knockouts, and more. These videos can then be shared among groups of players to celebrate and compare accomplishments, creating a fun way for users to see how they stack up against the competition\u00a0while remaining engaged. This model is particularly smart because it isn’t asking the users for anything in return. Instead of receiving benefits relative to the amount of money they’ve spent, any user can create a free personality video on 888poker to review their current successes and set future goals.<\/p>\n

Nordstrom Fashion Rewards<\/h3>\n