{"id":24660,"date":"2016-10-31T12:32:24","date_gmt":"2016-10-31T16:32:24","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24660"},"modified":"2016-10-31T12:34:27","modified_gmt":"2016-10-31T16:34:27","slug":"new-age-marketing","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/","title":{"rendered":"Get Up To Scratch In The Digital Age"},"content":{"rendered":"

Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of launching a campaign is daunting. This will require some research, and possibly some outside help. But it\u2019s worth it. A company with poor visibility or bad advertising is only hurting it\u2019s own relevance.<\/p>\n

SEO<\/h3>\n

To get your site on the map and into people\u2019s Google searches, you need good search engine optimization. SEO is built from several web design principles, that all help to make your site as visible as possible. This is an area that you will almost certainly need help in.<\/p>\n

Hiring web developers can be expensive; especially if they\u2019re a full-time employee. But you don\u2019t have to pay over the odds. Using sites like freelancer.com<\/a>, you can outsource your web design and have it handled by a professional. You need to be open to working with people overseas, but that shouldn\u2019t be a big problem, as location isn\u2019t relevant to skill.<\/p>\n

\"7-things-you-need-to-know-about-seo-to-remain-relevant-in-2015\"<\/a>
\n7 Things You Need to Know About SEO to Remain Relevant<\/em><\/p>\n

Website<\/h3>\n

Everyone knows that a good website will always draw in customers, and a bad one will only push them away. But building a website is a task in itself. Most people don\u2019t have the skills to make something like that\u2026 or do they? With services like Squarespace and Wix, anyone can build a professional site. Loads of services have become available, offering affordable hosting and easy to use website builders. For the most part, even for E-commerce, drag and drop. So it\u2019s a great solution for anyone techy.<\/p>\n

\"web-design-style-guides-material-design\"<\/a>
\n10 Best Web Design Style Guides for 2016<\/em><\/p>\n

If you\u2019re not good with computers or don\u2019t have much time to build a website, you can treat it very much like SEO. Using a site like freelancer, you can take away the workload and give your site a personal touch. You won\u2019t be building it, but you\u2019ll have more control over how the site looks. Most web designers will create mockups for a small fee, to give you some direction.<\/p>\n

Never let your site get out of date or broken. Make sure that you have friends and family test the site for usability. The biggest gripe you hear about most websites is hard to use navigation.<\/p>\n

\"getting-started-wordpress-learn-everything-about-building-a-website\"<\/a>
\nHow to Learn WordPress for Free in a Week (or Less)<\/em><\/p>\n

Word of Mouth<\/h3>\n

If you always treat customers in the best manner you can. By showing that you put a lot of effort into satisfying their needs, you will gain a lot of customers through word of mouth. People remember being treated well, and people especially remember being treated badly. Even if it\u2019s bad news you have to give, do it with a smile and treat the customer with respect.<\/p>\n

\"contagious-how-to-build-word-of-mouth-in-the-digital-age\"<\/a>
\nContagious: How to Build Word of Mouth in the Digital Age<\/em><\/p>\n

Social Media<\/h3>\n

Social Media is your key to free advertising, and you should use it as much as possible. Billions of people use Facebook<\/a> and Youtube; so posting on those sites gives you the chance to reach out to significant numbers.<\/p>\n

Plan ahead when it comes to your social media posts. Prepare posts all at once, to cover a couple of months, and the roll them out as required. This allows you to keep your style consistent and is usually more efficient.<\/p>\n

You can use free services, like buffer.com<\/a>, to automatically make scheduled posts for you. This takes even more of the work off of your shoulders and prevents posting at the wrong time.<\/p>\n

\"beginners-guide-to-social-media\"<\/a>
\nThe Beginner’s Guide to Social Media<\/em><\/p>\n

Open Advertising<\/h3>\n

You don\u2019t have to be a multinational giant to place ads online. In fact, with services like Google Adsense, anyone can afford to advertise. You only pay per click on your ads, so that you never pay for people ignoring your ads. They let you set a budget, and choose how often your ad appears. <\/p>\n

Most websites that host adverts use services like this to do it. So you know that your advertising has the biggest footprint possible, while also only being shown to people who will find it relevant. From a lot of business\u2019 perspectives, this makes TV and Radio advertising pointless.<\/p>\n

\"the-native-way-everything-you-need-to-know-about-native-ads\"<\/a>
\nThe Native Way: Everything you Need to Know About Native Ads<\/em><\/p>\n

Digital Service Agencies<\/h3>\n

It\u2019s unlikely that you\u2019ll be able to accomplish all of this by yourself. So, you\u2019ll need some help. Thankfully, there are products available for just this situation. Companies can handle your entire digital marketing campaign. Including updates to your website and even SEO. Most of these services are bespoke so that they can be tailored to your needs. This saves a little bit, compared to traditional marketing methods.<\/p>\n

To find and compare these companies, start with youtube. Search for something like \u201cdigital agency intro video<\/a>,\u201d and look at all of the results. These videos are used to showcase a company’s work, almost like a portfolio. So after watching just a few, you\u2019ll know which companies fit your best.<\/p>\n

\"choosing-a-digital-agency-what-you-need-to-know\"<\/a>
\nChoosing a Digital Agency: What you need to know<\/em><\/p>\n

Hopefully, this will give you some traction when it comes to getting your digital presence up-to-date. Do your research, and make sure that you only use content that you have permission for.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of launching a campaign is daunting.<\/p>\n","protected":false},"author":1,"featured_media":24665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,107],"tags":[5904,897,5891,276,796,5895,2138,661,3940,5892,218,2807,4216,5893,5664,1205,4299,5879,21,115,5890,677],"yoast_head":"\nGet Up To Scratch In The Digital Age<\/title>\n<meta name=\"description\" content=\"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Up To Scratch In The Digital Age\" \/>\n<meta property=\"og:description\" content=\"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T16:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-31T16:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/\",\"name\":\"Get Up To Scratch In The Digital Age\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg\",\"datePublished\":\"2016-10-31T16:32:24+00:00\",\"dateModified\":\"2016-10-31T16:34:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg\",\"width\":640,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get Up To Scratch In The Digital Age\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get Up To Scratch In The Digital Age","description":"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Get Up To Scratch In The Digital Age","og_description":"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of","og_url":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2016-10-31T16:32:24+00:00","article_modified_time":"2016-10-31T16:34:27+00:00","og_image":[{"width":640,"height":400,"url":"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/","url":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/","name":"Get Up To Scratch In The Digital Age","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg","datePublished":"2016-10-31T16:32:24+00:00","dateModified":"2016-10-31T16:34:27+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"Most small companies find advertising and marketing to be one of the bigger challenges they face. Without the help of a professional, the idea of","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/the-native-way-everything-you-need-to-know-about-native-ads.jpg","width":640,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2016\/new-age-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get Up To Scratch In The Digital Age"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24660"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=24660"}],"version-history":[{"count":3,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24660\/revisions"}],"predecessor-version":[{"id":24670,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24660\/revisions\/24670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/24665"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=24660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=24660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=24660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}