{"id":24678,"date":"2016-10-31T14:03:52","date_gmt":"2016-10-31T18:03:52","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24678"},"modified":"2016-10-31T14:05:14","modified_gmt":"2016-10-31T18:05:14","slug":"seo-secrets","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/","title":{"rendered":"SEO Is Failing? Here’s The Secret!"},"content":{"rendered":"

By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between knowing about SEO and getting a return on your investment in SEO. <\/p>\n

The truth is that many small businesses will explore the key concepts, maybe throw some money at SEO and stop trying when they don\u2019t get any results. If this sounds familiar to your current position, read on. <\/p>\n

We\u2019ve put together a list of common reasons why you might be experiencing negative or neutral results from your SEO – and how to fix the issue. Let\u2019s get started with the basics.<\/p>\n

\"alarm-signals-for-seo-index-status-drop\"<\/a>
\nFour Data Driven Alarm Signals for SEO and How to Respond<\/em><\/p>\n

Your onsite SEO is not in order<\/h3>\n

First of all, the only way to get anything out of your SEO campaigns is to put in a lot of time and effort. There is no room for half-hearted attempts, which will never give you the positive results you crave. Get the basics right first, and then look at the more complex tactics. There are an enormous number of tools out there you can use to ensure your on-site SEO<\/a> is working properly. You can also outsource to a reputable company to get things right. <\/p>\n

\"panda-comparison-beginners-seo-basics-of-search-engine-friendly-design-and-development-code-best-practices\"<\/a>
\nBasics of SEO Friendly Design and Development<\/em><\/p>\n

Poor quality content<\/h3>\n

So, you have put all your focus in fixing your on-site SEO problems. Now, everything should be in good working order, and you should see some positive improvements in your rankings, right? Not according to Ruby Search Solutions<\/a>. As they point out, the technical aspect of SEO is just not enough. You also need first-class content in your blog, and high-quality links pointing to your website. Fixing the technical issues is just the first step. <\/p>\n

\"no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank\"<\/a>
\nNo More Tricks: 5 Ways to Create Content That Google Wants to Rank<\/em><\/p>\n

Low-quality links<\/h3>\n

Links act as a signal that you are an authority in your industry. Google will see that people link to your website, and reward you with a ranking boost. However, not all links are created equal. If for example, all the links to your website are coming from spammy sources or poor quality sites, Google might decide to penalize you. For your next link building campaign, focus getting links from high profile and trustworthy sources. Guest blogging can also be an excellent way to boost your authority. <\/p>\n

\"beginners-guide-to-seo-growing-popularity-and-links-website-backlinks\"<\/a>
\nWhat is Link Building? Strategies & Examples – The Beginners Guide to SEO<\/em><\/p>\n

Targeting the wrong audience<\/h3>\n

OK, so by this stage, you should have a lot more traffic than before. The trouble is, no one is sticking around or buying anything from you. The likelihood is that you are targeting the wrong audience, and no one visiting your site is that interested. It is vital that you spend some time determining your demographics<\/a> and update your strategy to include a more focused approach to your SEO.<\/p>\n

\"10-practical-tips-using-geo-location-reach-target-audience-local-traffic-search-seo\"<\/a>
\n10 Practical Tips For Using Geo-Location To Reach Your Target Audience<\/em><\/p>\n

Impatience<\/h3>\n

All successful SEO campaigns take a time to prove their worth. You can\u2019t expect instant results – it takes a few months for things to start kicking into place. In fact, if the SEO agency you use starts bringing in thousands of visitors within a couple of weeks, it should be a red flag. The chances are that their traffic sources are questionable at best. Be patient, and wait it out – as long as you keep going it should bring you results.<\/p>\n

\"patience-seo-virtue-save-time-and-money-natural-traffic\"<\/a>
\nWhy Patience Is Often The Best SEO Strategy<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between knowing about SEO and getting a return<\/p>\n","protected":false},"author":1,"featured_media":24682,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[175],"tags":[1146,5891,1067,834,5448,4210,5452,5954,5892,3863,4214,151,4298,4301,4216,5893,5664,115],"yoast_head":"\nSEO Is Failing? Here's The Secret!<\/title>\n<meta name=\"description\" content=\"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Is Failing? Here's The Secret!\" \/>\n<meta property=\"og:description\" content=\"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T18:03:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-31T18:05:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1095\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/\",\"name\":\"SEO Is Failing? Here's The Secret!\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png\",\"datePublished\":\"2016-10-31T18:03:52+00:00\",\"dateModified\":\"2016-10-31T18:05:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png\",\"width\":1095,\"height\":548},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Is Failing? Here’s The Secret!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Is Failing? Here's The Secret!","description":"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/","og_locale":"en_US","og_type":"article","og_title":"SEO Is Failing? Here's The Secret!","og_description":"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between","og_url":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2016-10-31T18:03:52+00:00","article_modified_time":"2016-10-31T18:05:14+00:00","og_image":[{"width":1095,"height":548,"url":"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png","type":"image\/png"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/","url":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/","name":"SEO Is Failing? Here's The Secret!","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png","datePublished":"2016-10-31T18:03:52+00:00","dateModified":"2016-10-31T18:05:14+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"By now, every business owner who has a website should know about search engine optimization. However, there is still a significant disparity between","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank.png","width":1095,"height":548},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2016\/seo-secrets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SEO Is Failing? Here’s The Secret!"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24678"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=24678"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24678\/revisions"}],"predecessor-version":[{"id":24687,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/24678\/revisions\/24687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/24682"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=24678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=24678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=24678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}