{"id":24837,"date":"2016-11-08T21:33:42","date_gmt":"2016-11-09T01:33:42","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24837"},"modified":"2016-11-08T21:33:42","modified_gmt":"2016-11-09T01:33:42","slug":"marketing-department-peak-performance","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/marketing-department-peak-performance\/","title":{"rendered":"Is Your Marketing Department Operating At Peak Performance?"},"content":{"rendered":"<p>If you\u2019re a business owner or a CMO, then it\u2019s essential that you\u2019re running a department that\u2019s in-step with the ever-changing standards of modern marketing. While the marketing department takes care of smaller tasks, it\u2019s your duty to understand what those tasks should be, and how they\u2019re affecting your company\u2019s bottom line. If you know that your marketing department could be doing more for your business, here are a few easy ways to make sure it\u2019s functioning at peak performance.<\/p>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/increasing-customer-ltv-and-loyalty\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Batman-Book-From-GE-increasing-customer-ltv-and-loyalty.jpg\" alt=\"batman-book-from-ge-increasing-customer-ltv-and-loyalty\" width=\"800\" height=\"797\" class=\"alignnone size-full wp-image-24841 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Batman-Book-From-GE-increasing-customer-ltv-and-loyalty.jpg 800w, https:\/\/www.andysowards.com\/blog\/assets\/Batman-Book-From-GE-increasing-customer-ltv-and-loyalty-150x150.jpg 150w, https:\/\/www.andysowards.com\/blog\/assets\/Batman-Book-From-GE-increasing-customer-ltv-and-loyalty-768x765.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/Batman-Book-From-GE-increasing-customer-ltv-and-loyalty-65x65.jpg 65w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/797;\" \/><\/a><br \/>\n<em>10 Tactics For Increasing Your Customer Lifetime Value and Loyalty<\/em><\/p>\n<h3>Get Closer to Your Evolving Audience<\/h3>\n<p>When your company first set out, no matter what kind of industry or niche it occupied, a specific target audience was established to dictate how the company resources were to be used. From that point, a lot of CEOs seem to forget that the target audience\u2019s <a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/emotion-rules-marketing\/\">mentality and outlook<\/a> on their product or service can change a lot. If a company has been running for 40 years, and still directs its marketing efforts at an audience in their early twenties, then it\u2019s not going to be operating as efficiently as it could for obvious reasons. Unless the marketing department is keeping close tabs on the changing attitudes of its target market, then expenditure per lead is inevitably going to increase. By getting close and staying close with your target audience, you\u2019ll reduce costs and make all your marketing efforts more cost-effective.<\/p>\n<p><a href=\"http:\/\/goinswriter.com\/evolution-writer\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/evolution-writer.jpg\" alt=\"evolution-writer\" width=\"660\" height=\"440\" class=\"alignnone size-full wp-image-24838 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 660px; --smush-placeholder-aspect-ratio: 660\/440;\" \/><\/a><br \/>\n<em>086: The Evolution of a Writer: How to Pivot Your Writing Without Losing Your Audience [Podcast]<\/em><\/p>\n<h3>Outsource Where You Need To<\/h3>\n<p>Although outsourcing has become more and more popular in recent years, there\u2019s more than a few businesses which are harming their profit margins by not outsourcing. If your business is in the early stages, you\u2019re probably spending a lot on marketing training resources such as this:<a target=\"_blank\" href=\"https:\/\/www.simplilearn.com\/digital-marketing\/pay-per-click-ppc-certification-training\"> https:\/\/www.simplilearn.com\/digital-marketing\/pay-per-click-ppc-certification-training<\/a> . Still, what\u2019s going to happen to your marketing while your staff are getting their skills up to speed? There are points in every business\u2019s timeline where various areas start to lag behind, and their functions need to be outsourced to a more reliable solution. By outsourcing here and there, you\u2019ll not only enjoy higher-quality work from <a target=\"_blank\" href=\"http:\/\/www.cio.com\/article\/2426553\/consumer-technology\/twitter-tips--how-to-find-experts-in-your-industry.html\">industry experts<\/a>, but also shave down your marketing costs dramatically. Aside from that, you\u2019ll also be able to reduce related costs, such as utilities and overheads.<\/p>\n<p><a href=\"http:\/\/tech.co\/5-invaluable-tips-outsourcing-startup-2015-11\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-invaluable-tips-outsourcing-startup.jpg\" alt=\"5-invaluable-tips-outsourcing-startup\" width=\"940\" height=\"530\" class=\"alignnone size-full wp-image-24839 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/5-invaluable-tips-outsourcing-startup.jpg 940w, https:\/\/www.andysowards.com\/blog\/assets\/5-invaluable-tips-outsourcing-startup-768x433.jpg 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/530;\" \/><\/a><br \/>\n<em>5 Invaluable Tips When Outsourcing for Your Startup<\/em><\/p>\n<h3>Focus More on Retention Rates<\/h3>\n<p>Being able to acquire new customers is one thing, which pretty much every marketing department has the skills and means to do. However, keeping the customers you\u2019ve already acquired poses a whole new challenge, one which your marketers will have to tackle if you want to stay afloat in the modern business arena. If you realize that the customers you have aren\u2019t reacting to your materials, you need to initiate a proactive approach to get to the source of the issue. Are your messages becoming bland and unengaging? Are your customers <a target=\"_blank\" href=\"http:\/\/www.inc.com\/jeff-haden\/8-reasons-why-youre-losing-customers.html\">leaving your business<\/a> for a major competitor? Have you become disconnected with the attitudes of your target market? These are all questions which you need to ask and answer when looking to improve retention rates. Be sure to balance out your marketing resources, and remember that conversion is only half the battle.<\/p>\n<p><a href=\"https:\/\/www.helpscout.net\/blog\/customer-retention-strategies-that-work\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/customer-retention-strategies-that-work-1024x574.png\" alt=\"customer-retention-strategies-that-work\" width=\"1024\" height=\"574\" class=\"alignnone size-large wp-image-24840 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/customer-retention-strategies-that-work-1024x574.png 1024w, https:\/\/www.andysowards.com\/blog\/assets\/customer-retention-strategies-that-work-768x430.png 768w, https:\/\/www.andysowards.com\/blog\/assets\/customer-retention-strategies-that-work.png 1124w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/574;\" \/><\/a><br \/>\n<em>20 Customer Retention Strategies that Work<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a business owner or a CMO, then it\u2019s essential that you\u2019re running a department that\u2019s in-step with the ever-changing standards of modern marketing. While the marketing department takes<\/p>\n","protected":false},"author":1,"featured_media":24840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[111],"tags":[5891,1775,3283,360,5872,988,5731,5892,3863,979,446,3737,1205,5901,115],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Marketing Department Operating At Peak Performance?<\/title>\n<meta name=\"description\" content=\"If you\u2019re a business owner or a CMO, then it\u2019s essential that you\u2019re running a department that\u2019s in-step with the ever-changing standards of modern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/marketing-department-peak-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Marketing Department Operating At Peak Performance?\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a business owner or a CMO, then it\u2019s essential that you\u2019re running a department that\u2019s in-step with the ever-changing standards of modern\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/marketing-department-peak-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; 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