{"id":24883,"date":"2016-11-10T21:11:00","date_gmt":"2016-11-11T01:11:00","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24883"},"modified":"2021-04-16T15:23:35","modified_gmt":"2021-04-16T19:23:35","slug":"website-isnt-converting-visits-to-cash","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/website-isnt-converting-visits-to-cash\/","title":{"rendered":"Why Your Website Isn&#8217;t Converting Visits to Cash"},"content":{"rendered":"<p>The website you built for your business is very important. But why? Well, because it\u2019s there to increase sales. A lot of people know this. But how well do they really understand it? The problem is that there are a lot of businesses that have pretty useless websites. If anyone sees their website, they don\u2019t respond much at all. At best, they have a little browse, maybe for a few minutes if you\u2019re really lucky. And then they click away and go watch a cat video or something.<\/p>\n<p><iframe data-src=\"https:\/\/embed.ted.com\/talks\/sheena_iyengar_choosing_what_to_choose\" width=\"854\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\n<em>How to make choosing easier<\/em><\/p>\n<p>How exactly do you get that person to become a customer? This process is known as <i>conversion<\/i>. You need to be able to convert the people who visit from website from an idle browser to a paying customer. And that\u2019s true even if the sales aren\u2019t made directly through your website.<\/p>\n<p>We\u2019re going to have a good look at some of the top reasons <a href=\"https:\/\/www.andysowards.com\/blog\/2015\/responsive-web-design-and-the-mobile-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">your website<\/a> isn\u2019t converting enough people.<\/p>\n<h3>No-one is even seeing your website<\/h3>\n<p>Very important prerequisite for a conversion to a sale via your website: someone has to actually see your website. Sure, you have a few visitors every now and then. They\u2019re not resulting in any sales, though, so you need to rethink your strategy. But it could be that you\u2019re simply not getting the right traffic, or <i>enough<\/i> of the right traffic. SEO specialists like <a href=\"https:\/\/theguerrilla.agency\/seo\/minneapolis\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/theguerrilla.agency\/<\/a>\u00a0can help you with that problem.<\/p>\n<p><a href=\"https:\/\/www.leadpages.net\/blog\/youve-created-your-landing-page-now-what\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-24887 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what-1024x805.png\" alt=\"youve-created-your-landing-page-now-what\" width=\"1024\" height=\"805\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what.png 1024w, https:\/\/www.andysowards.com\/blog\/assets\/youve-created-your-landing-page-now-what-768x604.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/805;\" \/><\/a><br \/>\n<em>You\u2019ve Created Your Landing Page \u2013 Now What?<\/em><\/p>\n<h3>Your website is flashy, but not functional<\/h3>\n<p>You\u2019ve probably heard several times that a website needs to look amazing in order to get sales. Well, that\u2019s certainly part of it. Yes, it should look attractive and professional. But the <i>functionality<\/i> should come first. Let\u2019s look at a modern website design trick that looks professional and flashy: the carousel. It\u2019s been a popular trend for a few years, though it\u2019s popularity is on the decline. Why? <a href=\"https:\/\/erikrunyon.com\/2013\/01\/carousel-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">Because it\u2019s proven time and time again to be off-putting to visitors<\/a>. It\u2019s just fiddly and obstructive. Focus on user experience and functionality.<\/p>\n<p><a href=\"http:\/\/neilpatel.com\/2016\/02\/16\/the-anatomy-of-a-mobile-landing-page-that-converts-like-crazy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24886 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/the-anatomy-of-a-mobile-landing-page-that-converts-like-crazy.jpg\" alt=\"anatomy of a mobile landing page that converts visits into cash\" width=\"700\" height=\"419\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/419;\" \/><\/a><br \/>\n<em>The Anatomy of a Mobile Landing Page That Converts<\/em><\/p>\n<h3>Too many options<\/h3>\n<p>You may have thought that featuring a plethora of options on your website would help drive sales. After all, don\u2019t customers love to have loads of choice? It could be choice in the actual products themselves. It could be choice about the information they\u2019re viewing on the website. But things actually tend to get a little complex when you introduce a lot of options. It turns out that <a href=\"http:\/\/www.businessinsider.com\/too-many-choices-are-bad-for-business-2012-12\" target=\"_blank\" rel=\"noopener noreferrer\">when you give someone too many options<\/a>, their brain just kinda freezes up. It ends up being less likely that you\u2019ll convert a visitor to a sale.<\/p>\n<p><a href=\"http:\/\/www.webdesignerdepot.com\/2016\/11\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-large wp-image-24885 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-1024x673.jpg\" alt=\"choice-paralysis-3-ways-the-number-of-choices-impacts-conversions\" width=\"1024\" height=\"673\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-1024x673.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions-768x505.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/choice-paralysis-3-ways-the-number-of-choices-impacts-conversions.jpg 1856w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/673;\" \/><\/a><br \/>\n<em>Choice paralysis: 3 ways the number of choices impacts conversions<\/em><\/p>\n<h3>You\u2019re not testing your changes<\/h3>\n<p>So you\u2019re making a change to your website. But how do you know that this change is actually going to be a positive one? And I\u2019m not just talking about the change versus the way that site is already. I\u2019m talking about <i>other<\/i> potential changes you could be making. The way your website is designed has tremendous effects on the probability of conversion. (As you\u2019ve probably figured out by now!) That\u2019s why you should be looking into <a href=\"https:\/\/www.optimizely.com\/ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> before applying changes.<\/p>\n<p><a href=\"http:\/\/www.digitalmarketer.com\/split-tests-that-boost-conversions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24884 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/split-tests-that-boost-conversions.png\" alt=\"split-tests-that-boost-conversions\" width=\"580\" height=\"469\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/469;\" \/><\/a><br \/>\n<em>49 Split-Tests That (Almost) Always Boost Conversions<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The website you built for your business is very important. But why? Well, because it\u2019s there to increase sales. A lot of people know this. But how well do they<\/p>\n","protected":false},"author":1,"featured_media":24885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109],"tags":[5891,4906,4558,410,1028,988,5484,5483,5806,384,5482,4337,5892,533,5800,1188,5967,115,848,220],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your Website Isn&#039;t Converting Visits to Cash<\/title>\n<meta name=\"description\" content=\"The website you built for your business is very important. But why? Well, because it\u2019s there to increase sales. A lot of people know this. But how well do\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/website-isnt-converting-visits-to-cash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Website Isn&#039;t Converting Visits to Cash\" \/>\n<meta property=\"og:description\" content=\"The website you built for your business is very important. But why? Well, because it\u2019s there to increase sales. A lot of people know this. 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