{"id":24930,"date":"2016-11-15T23:06:00","date_gmt":"2016-11-16T03:06:00","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=24930"},"modified":"2016-11-15T23:06:00","modified_gmt":"2016-11-16T03:06:00","slug":"how-to-get-more-customers-this-winter","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/","title":{"rendered":"How To Get More Customers Through The Door This Winter"},"content":{"rendered":"<p>If you\u2019re a customer-facing business, you\u2019re required to be getting customers through the door on a regular basis. It doesn\u2019t matter whether it\u2019s sunny, raining, snowing or anything else; you need the business. You can\u2019t make any excuses here. If customers don\u2019t come through the door, you don\u2019t get paid. It\u2019s that simple. <\/p>\n<p>The winter can be a notoriously slow time for some retail businesses. It\u2019s a time where aside from the Christmas rush, you probably won\u2019t receive all that much demand. What can you do to grab more custom? We\u2019re glad you asked. <\/p>\n<h3>Take The Business To Them<\/h3>\n<p>In the winter, customers are often tucked up inside their cozy beds waiting for the sun to come back out. They\u2019re not always going to want to trek the streets in search of a new deal. For those who prefer the comfort of their homes, you\u2019re going to have to take the business to them. This means that you need to get online and look at resources like <a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/selena-gomez-celebrity-instagram-tips\/\">social media<\/a> as a tool of assistance. Get acquainted with the online space, and you\u2019ll be able to make sales throughout the cold snap. \u00a0<\/p>\n<p><a href=\"http:\/\/www.huffingtonpost.com\/rebekah-iliff\/meet-me-halfway-a-simple-_b_9302842.html\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/meet-me-halfway-a-simple-business-philosophy-get-more-customers.jpg\" alt=\"meet-me-halfway-a-simple-business-philosophy-get-more-customers\" width=\"570\" height=\"380\" class=\"alignnone size-full wp-image-24933 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 570px; --smush-placeholder-aspect-ratio: 570\/380;\" \/><\/a><br \/>\n<em>Meet Me Halfway: A Simple Philosophy That May Change the Way You Treat Customers<\/em><\/p>\n<h3>Get On The Streets<\/h3>\n<p>Although the streets might be quieter at times, Christmas forces us to get out and do some shopping. This means that you might attract new customers along the way, especially if you\u2019re willing to make an effort. An enticing design crafted by a <a target=\"_blank\" href=\"https:\/\/spark.adobe.com\/make\/flyer-maker\">flyer maker<\/a> might be what you need to draw in new custom. Handing out your elaborate marketing material to passers-by on the street will hopefully get them through the door in no time. <\/p>\n<p><a href=\"http:\/\/www.webstaurantstore.com\/blog\/1608\/attracting-customers-to-your-bar-in-the-winter.html\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/attracting-customers-to-your-bar-in-the-winter-1024x400.jpg\" alt=\"attracting-customers-to-your-bar-in-the-winter\" width=\"1024\" height=\"400\" class=\"alignnone size-large wp-image-24935 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/attracting-customers-to-your-bar-in-the-winter-1024x400.jpg 1024w, https:\/\/www.andysowards.com\/blog\/assets\/attracting-customers-to-your-bar-in-the-winter-768x300.jpg 768w, https:\/\/www.andysowards.com\/blog\/assets\/attracting-customers-to-your-bar-in-the-winter.jpg 1280w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/400;\" \/><\/a><br \/>\n<em>Attracting Customers to Your Bar in the Winter<\/em><\/p>\n<h3>Winter-Proof The Business<\/h3>\n<p>I don\u2019t know what type of business you\u2019re running. Maybe it\u2019s a huge retail superstore? Maybe it\u2019s a restaurant? If it\u2019s the latter, you definitely want to think about winter-proofing the business. Having a different setup during the cold times is important to help create an enticing impression all year round. Empty chairs and icicle-filled <a target=\"_blank\" href=\"https:\/\/www.walmart.com\/c\/kp\/plastic-tables\">plastic tables<\/a> outside the premises won\u2019t encourage people to come in. <\/p>\n<p><a href=\"https:\/\/blogs.constantcontact.com\/small-business-stay-connected\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/small-business-stay-connected-rain-or-shine-blizzard-winter.png\" alt=\"small-business-stay-connected-rain-or-shine-blizzard-winter\" width=\"790\" height=\"310\" class=\"alignnone size-full wp-image-24934 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/small-business-stay-connected-rain-or-shine-blizzard-winter.png 790w, https:\/\/www.andysowards.com\/blog\/assets\/small-business-stay-connected-rain-or-shine-blizzard-winter-768x301.png 768w\" data-sizes=\"(max-width: 790px) 100vw, 790px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 790px; --smush-placeholder-aspect-ratio: 790\/310;\" \/><\/a><br \/>\n<em>Rain or Shine\u2026or Blizzard: How 8 Small Businesses Stayed Connected with Customers During Winter Storm Juno<\/em><\/p>\n<h3>Give The Business A Makeover<\/h3>\n<p>Now might be the time to give your business the full makeover. It\u2019s always a good idea to change your design on a periodic basis to keep people interested. You need to make a statement during the winter period, and there\u2019s no better way to do it than to change things up. It\u2019s bound to spark the interest of current customers and interested passers-by. Hopefully, this results in getting more people through the door. <\/p>\n<h3>Have A Sale<\/h3>\n<p>You know how at Christmas, <a target=\"_blank\" href=\"http:\/\/money.usnews.com\/money\/blogs\/the-frugal-shopper\/articles\/2015-12-24\/your-guide-to-post-christmas-sales\">every shop appears to have a sale<\/a>? They know that people are going to be browsing the stores around the day itself, and they need a way of standing out. If you want to get more people through the door in the winter time, a sale is often a good way of doing it. If you\u2019re going to go with this method, don\u2019t forget to promote it! Big SALE signs on the windows are always a good way of grabbing interest. <\/p>\n<p><a href=\"https:\/\/www.kabbage.com\/blog\/5-ways-mechanics-can-heat-sales-cold-winter-months\/\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/5-ways-mechanics-can-heat-sales-cold-winter-months.jpg\" alt=\"5-ways-mechanics-can-heat-sales-cold-winter-months\" width=\"730\" height=\"382\" class=\"alignnone size-full wp-image-24936 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/382;\" \/><\/a><br \/>\n<em>5 Ways Mechanics Can Heat Up Sales in Cold Winter Months<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a customer-facing business, you\u2019re required to be getting customers through the door on a regular basis. It doesn\u2019t matter whether it\u2019s sunny, raining, snowing or anything else; you<\/p>\n","protected":false},"author":1,"featured_media":24934,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[511,109],"tags":[5904,5891,1139,988,2834,2744,5483,686,5887,5892,1188,115,3452],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Get More Customers Through The Door This Winter<\/title>\n<meta name=\"description\" content=\"If you\u2019re a customer-facing business, you\u2019re required to be getting customers through the door on a regular basis. It doesn\u2019t matter whether it\u2019s sunny,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Get More Customers Through The Door This Winter\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a customer-facing business, you\u2019re required to be getting customers through the door on a regular basis. It doesn\u2019t matter whether it\u2019s sunny,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, &amp; Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-16T03:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/small-business-stay-connected-rain-or-shine-blizzard-winter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/\",\"name\":\"How To Get More Customers Through The Door This Winter\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/how-to-get-more-customers-this-winter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/small-business-stay-connected-rain-or-shine-blizzard-winter.png\",\"datePublished\":\"2016-11-16T03:06:00+00:00\",\"dateModified\":\"2016-11-16T03:06:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"If you\u2019re a customer-facing business, you\u2019re required to be getting customers through the door on a regular basis. 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