{"id":25051,"date":"2016-11-24T11:57:16","date_gmt":"2016-11-24T15:57:16","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25051"},"modified":"2016-11-24T11:57:16","modified_gmt":"2016-11-24T15:57:16","slug":"googles-naughty-list","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/googles-naughty-list\/","title":{"rendered":"Are You At Risk Of Being Put On Google’s Naughty List?"},"content":{"rendered":"

When it comes to small business, Google is the master of the universe. It\u2019s by far the most used search engine out there on the internet, especially in countries like the US and the UK. As a result, staying in the internet giant\u2019s good books is a good idea. Unfortunately, many companies don\u2019t play by the rules (however unfair they might seem) and get blacklisted. Once blacklisted, they may disappear entirely from Google\u2019s results. It can take months of hard work to work your way back up the search ranking, and even then, you might not recover. Bad news, eh?<\/p>\n

So what it is that causes a company to get blacklisted by Google? Let\u2019s look at some of the mistakes you can make that can land you in a lot of trouble. <\/p>\n

\"penalized-by-google\"<\/a>
\n50 Reasons Your Website Deserves to Be Penalized By Google<\/em><\/p>\n

Joining The Wrong Directories<\/h3>\n

Link directories were once part and parcel of SEO. But today, they\u2019re one of the most misunderstood aspects of the entire process. It used to be the case that you could submit your site to a link directory for your particular industry. <\/p>\n

But Google has changed the way that it views links today. It now works on what could be described as the \u201cneighbourhood\u201d system. Here sites that are in a good part of the link neighbourhood, next to trusted sites, have high ranking<\/a>. Sites that are in a bad part of the neighbourhood, linked to by bad sites, get a lower ranking. This means that directories aren\u2019t what they once were. Now quality links are becoming a lot more important. Too many bad sites linking to your site? You could find yourself on Google\u2019s naughty list. The good news is that you can use the disavow tool to tell Google<\/a> you don\u2019t want a particular site linking to yours. <\/p>\n

Keyword Stuffing<\/h3>\n

Back in the day, keyword stuffing was all the rage. Businesses would cram their websites with as many mentions of their keywords as possible to boost themselves up the rankings. Now, however, this is considered to be a \u201cblack hat\u201d tactic. Google doesn\u2019t like it because its users don\u2019t want to go to sites that just spam the same phrases over and over again. It wants people to find sites through its search engine that are actually useful. The issue of black hat tactics is discussed further a blog entitled: SEO Services: When You Get It Right, The ROI Is Phenomenal<\/a>. The bottom line? Avoid any so-called SEO experts who claim to be able to boost your site to the first page of Google in a few weeks. They\u2019re a surefire way to have your company fall foul of Google\u2019s naughty list. <\/p>\n

Broken Links<\/h3>\n

\"google-naughty-list-broken-links\"
\nImage Source<\/a><\/em><\/p>\n

Broken links are a big problem for businesses. Over time, some of the sites that they link to will stop working. Sites die, get updated or moved to different domains. <\/p>\n

You might not think that this is a problem. But from Google\u2019s perspective, it is. Google doesn\u2019t like broken links because it’s an indication that a page isn\u2019t up to date. A page with a dozen broken links is a lot less likely to be new than a page with none. Check for broken links every twelve months or so to make sure Google sees your content as fresh. <\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to small business, Google is the master of the universe. It\u2019s by far the most used search engine out there on the internet, especially in countries like<\/p>\n","protected":false},"author":1,"featured_media":25053,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[175],"tags":[5891,988,89,4210,4298,4301,5661,5893,5665,5664,115],"yoast_head":"\nAre You At Risk Of Being Put On Google's Naughty List?<\/title>\n<meta name=\"description\" content=\"When it comes to small business, Google is the master of the universe. 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