{"id":25057,"date":"2016-11-25T12:33:21","date_gmt":"2016-11-25T16:33:21","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25057"},"modified":"2016-11-25T12:33:21","modified_gmt":"2016-11-25T16:33:21","slug":"blog-falling-flat","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/blog-falling-flat\/","title":{"rendered":"Is Your Blog Falling Flat?"},"content":{"rendered":"

Many businesses use a blog to generate sales. Content can be an incredibly powerful marketing tool. But what happens if your strategy isn\u2019t working. Here are some hints to help you spot signs that your blog is falling flat, and some tips to turn it around.<\/p>\n

Is your blog falling flat?<\/h2>\n

A blog is supposed to be enticing bait for potential clients. When visitors click on the link to our blog, it should propel them to learn more about your business. Ultimately, what you want to achieve is increased sales<\/a>. An engaging blog can help you do this. There are millions of blog pages out there. So how can you compete, and when do you know that it\u2019s time to make changes?<\/p>\n

\"lost-traffic\"<\/a>
\nWe\u2019ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months<\/em><\/p>\n

Visitor numbers<\/h3>\n

Most blogs use tracking tools<\/a> to see how many people visit the page and where people are reading the page from. This can help you get an accurate idea of your target market. If your numbers are very low, this indicates that it\u2019s hard to find the blog. You could be creating the best content, but nobody can read it. It may also be a red flag if your visitor numbers are tumbling. This suggests that you\u2019re not holding onto existing clients. <\/p>\n

\"sharp-traffic-decline-google-analytics\"<\/a>
\nDiagnosing Traffic Drops Using Google Analytics<\/em><\/p>\n

Negative feedback<\/h3>\n

Feedback is always beneficial whether it\u2019s positive or negative. You can learn from the comments you read. If people are leaving negative feedback, this is a clear sign that your blog isn\u2019t doing what you want it to. Take the comments on board, and make an effort to address your reader\u2019s concerns. <\/p>\n

Failure to convert interest into sales<\/h3>\n

Are you getting plenty of traffic, but struggling to close the deal. Are people reading the blog, but not buying into your business? <\/p>\n

\"blog-writing-falling-flat-traffic\"
\nImage Source: Pixabay<\/a><\/em><\/p>\n

How to turn things around<\/h2>\n

Listen and learn<\/h3>\n

Interaction and communication with clients are key when you\u2019re trying to build a business. Make a concerted effort to respond to comments, and learn from mistakes.<\/p>\n

Get your blog out there<\/h3>\n

It\u2019s a shame to devote time and energy to create incredible blog posts<\/a> if nobody can access them. This is where an effective social media and SEO campaign come in handy. You want to attract people to your blog and make it easy to find. If you\u2019re not an online marketing maestro, read an SEO blog<\/a> or seek advice from a professional agency. <\/p>\n

\"Big<\/a>
\n13 Secrets That\u2019ll Boost Your Facebook Organic Reach<\/em><\/p>\n

Seal the deal<\/h3>\n

Think about the reasons why people are visiting your site, but you\u2019re not converting interest into sales. If you\u2019re an online retailer, it\u2019s beneficial to be able to answer questions. Many people put things in their baskets and then change their mind because they have reservations. If you can provide a live chat feature or an FAQ section, this could boost sales. You can also use backlinks and blog posts to promote special offers and deals. Hopefully, this will bring more people to your site, and increase sales. <\/p>\n

\"organic-traffic-decline-reasons\"<\/a>
\n13 Reasons Your Organic Traffic is in Decline… It\u2019s Not a Penalty<\/em><\/p>\n

Blogging<\/a> can be a really useful marketing tool, but you\u2019ll have to crack a saturated market. Make sure that people can find your blog, and that you capture their interest with original content. Use your blog to encourage sales, and provide clients with all the information they need about your business. <\/p>\n","protected":false},"excerpt":{"rendered":"

Many businesses use a blog to generate sales. Content can be an incredibly powerful marketing tool. But what happens if your strategy isn\u2019t working. Here are some hints to help<\/p>\n","protected":false},"author":1,"featured_media":25062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[12],"tags":[377,102,5451,5882,3938,116,5891,571,5875,4310,988,5452,5892,5453,442,115,98,5450,549,2510],"yoast_head":"\nIs Your Blog Falling Flat?<\/title>\n<meta name=\"description\" content=\"Many businesses use a blog to generate sales. Content can be an incredibly powerful marketing tool. But what happens if your strategy isn\u2019t working. 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