{"id":25346,"date":"2016-12-13T19:28:44","date_gmt":"2016-12-13T23:28:44","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25346"},"modified":"2016-12-13T19:28:44","modified_gmt":"2016-12-13T23:28:44","slug":"choices-that-make-or-break-business-websites","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/choices-that-make-or-break-business-websites\/","title":{"rendered":"The Choices That Are Going To Make Or Break Your Business Site"},"content":{"rendered":"

Your business website is going to be an important arm of the company in its entirety. You need to make sure you get it right not only for the visitors and their needs but your own needs. You need to make choices that keep it running reliably and with real value. Here, we\u2019ll look at some of the choices you should be making.<\/p>\n

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\nImage Source<\/i><\/a><\/p>\n

Keep it simple<\/h3>\n

Let\u2019s start with the very front page. In terms of design, you\u2019re going to want to avoid the over elaborate. You should also consider how easy it is to look at and use. If there\u2019s written content taking up all the space or the scroll bar is shrinking at an alarming rate, users will assume that the page itself will take a lot of effort to navigate. They won\u2019t even consider exploring the rest of the site. So, keep it clean, simple, and bold.<\/a>.<\/p>\n

Make accessibility the core of your site<\/h3>\n

Another benefit of simple sites is that they tend to be a lot easier to make accessible. By accessibility, we\u2019re thinking of mobile users. You should explore the different ways of making your site accessible, so long as you\u2019re testing with mobile devices<\/a> and clearing up any hiccups. You might also want to consider looking at a few guides on providing alternative designs for those with visual impairments or disabilities. The more open you make your website, the more professional and welcoming the business looks as a whole.<\/p>\n

\"learn-accessibility-on-the-web-improve-business-tips\"
\nImage Source<\/i><\/a><\/p>\n

Make sure your provider fits your needs<\/h3>\n

You\u2019re going to need a host for the site, of course. Choosing a host is all about deciding the kind of content that\u2019s going to be on the site. If you\u2019re running a blog, you may very well want a host that deals specifically with WordPress sites. If your site is a little more elaborate, using tools like Java, then you\u2019ll want to consider providers like JavaPipe’s Tomcat Cloud Hosting<\/a>. Just make sure you put the needs before the choice.<\/p>\n

Consider the value of content<\/h3>\n

If you want to make a site more effective at bringing in users and keeping people returning, consider turning a portion of it into a platform for content. Content marketing<\/a> is easily becoming one of the most effective means of advertising and building your brand.<\/p>\n

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\nImage Source<\/i><\/a><\/p>\n

Keep evaluating it as you go<\/h3>\n

A website\u2019s work is never done. Neither should be your work on that website. There are a lot of tools you can use to optimize it and learn from it. For instance, heat maps<\/a> allow you to see exactly what portions of the site get the most use. It helps you figure out what works best, modify it and spread it across the site. Meanwhile, using in-site chat analytics allows you to get a direct look at what your visitors and customers want to see from you. That kind of insight is undeniably valuable.<\/p>\n

\"seduce-your-web-visitors\"<\/a>
\n50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages<\/em><\/p>\n

A great business site does more than advertise. It helps you showcase content that connects with visitors in whole new ways. It gives you an insight into what they want and how they think. We hope the tips above help you succeed in all of it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your business website is going to be an important arm of the company in its entirety. You need to make sure you get it right not only for the visitors<\/p>\n","protected":false},"author":1,"featured_media":25348,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109],"tags":[5148,5891,4473,571,5875,5145,988,304,70,1971,686,5887,384,5892,674,115,220,677],"yoast_head":"\nThe Choices That Are Going To Make Or Break Your Business Site<\/title>\n<meta name=\"description\" content=\"Your business website is going to be an important arm of the company in its entirety. 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