Our goal was really to strip away the stigma of the industry and give our consumers the ability to come and watch in person or see it live in VR 360. We\u2019ve been breaking the rules our customer, and she likes it.<\/p><\/blockquote>\n
Like all new technology, virtual reality is changing the way marketers advertise and companies do business. From fashion designers to fast-food chains, these are the companies that are leading the VR revolution to boost their e-commerce sales.<\/p>\n
Rebecca Minkoff got her start in California designing handbags for her celebrity friends. Now, the designer has an empire that extends from bags and shoes to clothing and jewelry. She\u2019s no stranger to breaking rules and trying new things when it comes to marketing and connecting with consumers. Even though the fashion world has only been flirting with VR, Rebecca Minkoff took to the diving board and jumped right in. In fact, she first tested out VR a few seasons ago. Her VR headset is now sold out on her site.<\/p>\n
Most recently, Minkoff streamed her see-now buy-now collection during London Fashion Week. With an added augmented reality factor, the designer allowed customers to virtually try on her newest line. When talking about blending VR and fashion week, Rebecca Minkoff said:<\/p>\n
Our goal was really to strip away the stigma of the industry and give our consumers the ability to come and watch in person or see it live in VR 360. We\u2019ve been breaking the rules our customer, and she likes it.<\/p><\/blockquote>\n
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