{"id":25546,"date":"2016-12-23T13:09:00","date_gmt":"2016-12-23T17:09:00","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25546"},"modified":"2023-03-15T23:15:58","modified_gmt":"2023-03-16T03:15:58","slug":"essential-components-successful-small-business","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/essential-components-successful-small-business\/","title":{"rendered":"The Essential Components of a Successful Small Business"},"content":{"rendered":"<p>Many small businesses are failing to utilise some of the most important tools and services that are available to them. This includes cloud services, outsourcing and smart social media advertising. As a small company with a shorter reach, it\u2019s difficult for a startup business to appeal to the same audience as a big corporation unless they manage to target a niche and utilise money-saving tricks to stretch their budget as far as possible.<\/p>\n<p>For example, large businesses can get away with hiring entire teams to handle specific tasks such as human resources, marketing and IT maintenance. However, a small business cannot afford to hire such specialised teams in their business when they\u2019ve only got a dozen or so staff in employment. As a result, the employees that are hired by a small business must be flexible.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-25547 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/successful-small-business-tech.jpg\" alt=\"successful-small-business-tech\" width=\"867\" height=\"650\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/successful-small-business-tech.jpg 867w, https:\/\/www.andysowards.com\/blog\/assets\/successful-small-business-tech-768x576.jpg 768w\" data-sizes=\"(max-width: 867px) 100vw, 867px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 867px; --smush-placeholder-aspect-ratio: 867\/650;\" \/><br \/>\n<em><a href=\"https:\/\/www.pexels.com\/photo\/silver-and-black-laptop-205508\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em><\/p>\n<p>Here are some examples of the most useful resources and services that a small business can utilise. In general, these things can be applied to almost any business, regardless if you run a bakery or a design company\u2014they\u2019re universal tips that can be applied in some way to every business.<\/p>\n<h3>Portability with smart devices and laptops<\/h3>\n<p>When assigning an employee to a variety of tasks it\u2019s inevitable that they will have to be in several places at once. Be it attending meetings, scouting out locations, speaking with clients\u2014they\u2019re on the go most of the time. Because of this, it\u2019s vital that you equip them with the necessary tools to carry out their work on the go. This includes a laptop, a smartphone or perhaps a tablet. Ensure that these are company-bought expenses and install the relevant software on them, and run your employee through a training course if needed.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-25548 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/portable-tech-and-software-for-small-business-success.jpg\" alt=\"portable-tech-and-software-for-small-business-success\" width=\"940\" height=\"627\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/portable-tech-and-software-for-small-business-success.jpg 940w, https:\/\/www.andysowards.com\/blog\/assets\/portable-tech-and-software-for-small-business-success-768x512.jpg 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/627;\" \/><br \/>\n<em><a href=\"https:\/\/www.pexels.com\/photo\/apple-apple-device-apple-mouse-business-240566\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em><\/p>\n<h3>Cloud services<\/h3>\n<p>Managing a business is much easier when you have less to worry about. Hardware failures, networked storage and finances are some of the few things that many startup owners dread.<\/p>\n<p>When a business\u2019s hardware fails and they lose vital information such as customer data and sales records, it can be a disaster. There\u2019s no excuse even if it happens due to a natural disaster, a hacker attack or a freak accidental fire\u2014you are responsible for keeping that data safe. But by using Dropbox as a backup solution, you can store your information in the cloud and keep it ready to access no matter what damage your storage solution suffers. While you\u2019re repairing or replacing your server hardware, you and your employees can continue working without a hitch.<\/p>\n<p>In addition to cloud storage, we also see regular use of cloud applications among small businesses. One of the most common examples is the use of bookkeeping software. Typically a business will hire a professional to keep track of finances, estimate sales and pay employees. But with the help of online bookkeeping and finance tracking software, you\u2019re able to punch in a couple of numbers into a computer and have the system do the work for you. They usually cost a low monthly fee, but it\u2019s far cheaper than hiring a specialised member of staff to do the job.<\/p>\n<p>Lastly, we have cloud applications that offer collaboration opportunities. One of the main issues with software on a computer is that there\u2019s very little support for two or more people working on the same document at once. Most of the time, only a single person is allowed to make changes to documents, but with the help of cloud applications such as Google Docs an entire team can collaborate, edit and make suggestions on a single document. This is incredibly helpful for multi-use spreadsheets with lots of complex calculations or information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-25549 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/using-the-cloud-to-get-more-done-and-be-a-success-in-business.jpg\" alt=\"using-the-cloud-to-get-more-done-and-be-a-success-in-business\" width=\"940\" height=\"627\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/using-the-cloud-to-get-more-done-and-be-a-success-in-business.jpg 940w, https:\/\/www.andysowards.com\/blog\/assets\/using-the-cloud-to-get-more-done-and-be-a-success-in-business-768x512.jpg 768w\" data-sizes=\"(max-width: 940px) 100vw, 940px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 940px; --smush-placeholder-aspect-ratio: 940\/627;\" \/><br \/>\n<em><a href=\"https:\/\/www.pexels.com\/photo\/black-and-gray-photo-of-person-in-front-of-computer-monitor-140945\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/em><\/p>\n<h3>Outsourcing<\/h3>\n<p>Much like cloud services, outsourcing removes the need of hiring a dedicated team member for specific tasks. For example, if you\u2019d like someone to manage your finances for you but don\u2019t want to use a cloud application, then you have the option of outsourcing your bookkeeping needs to a third party business that specialises in it. Outsourcing services are usually far cheaper than hiring an employee because you don\u2019t need to worry about recruitment, benefits, pensions and salary. You hire the individual professional on a contract basis (much like a freelancer) and they do the job that you need and get paid for it.<\/p>\n<p>Outsourcing is popular because it allows a small business to thrive with professional help at affordable prices. Many startups outsource design tasks such as website design, logo creation and advertisement design. They also might outsource the initial hardware setup to get computers, servers and networks built to their specification.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many small businesses are failing to utilise some of the most important tools and services that are available to them. This includes cloud services, outsourcing and smart social media advertising.<\/p>\n","protected":false},"author":1,"featured_media":25548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695],"tags":[5891,2531,988,1413,1826,5898,688,256,3010,686,1138,1127,224,3199,5986,442,5879,21,115,3668],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Essential Components of a Successful Small Business<\/title>\n<meta name=\"description\" content=\"Many small businesses are failing to utilise some of the most important tools and services that are available to them. 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