{"id":25558,"date":"2016-12-29T01:03:39","date_gmt":"2016-12-29T05:03:39","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25558"},"modified":"2023-03-14T16:11:55","modified_gmt":"2023-03-14T20:11:55","slug":"reap-what-you-sow-online-marketing","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/","title":{"rendered":"You Always Reap What You Sow With Online Marketing"},"content":{"rendered":"

When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running an online company, marketing is free! Oh, is it really? When then, you might ask, why is the online marketing industry now worth billions.? Oh dear, so many silly people buying marketing that they apparently don\u2019t need. The answer of course is simple. Online marketing isn\u2019t free. What they should actually say is that it\u2019s possible to market your business for free online because it is. You just won\u2019t see results anywhere near the level that people who use professional services and products do. We can look at each form of online marketing systematically to figure out why this is the case.<\/p>\n

Surely Using Social Media Is Free?<\/h3>\n

\"social-networking-apps\"
\nImage Source<\/a><\/em><\/p>\n

Of course it is, you feel free to set up as many accounts and profiles as you like online. You can have one on Facebook, Instagram, Twitter and many, many more. However, there\u2019s no guarantee that you\u2019re going to get interest from customers or receive many follows and likes. To get attention online, you need to organize a full assault on users. They need to be hit with reminders that you exist every time they use social media. The problem here is time. Do you have time to add new content every day all day with multiple pieces each hour? Are you ready to promote it, produce it and basically sell it so that people share it increasing your ranking? If you\u2019re not then, you\u2019re going to struggle. That\u2019s why you need to hire a social media expert to handle your accounts. Most big businesses have more than one person working on their social media.<\/p>\n

SEO Is Simple Though?<\/h3>\n

\"google-social-networking\"
\nImage Source<\/a><\/em><\/p>\n

The basic form of SEO is quite simple. You add links, keywords that connect with your topic and theoretically customers will find your site. That\u2019s probably the basic understanding that most business owners have of what SEO is and how it works. But is that the full story? No, because even social media is now a part of SEO as well as whether the content you product is trending. There\u2019s also the fact that it\u2019s very easy to slip into using what are SEO tactics that aren\u2019t embraced or accepted by Google. If you do this you will damage your search ranking and SEO companies know this. That\u2019s why they no longer use them and instead focus on more subtle methods of boosting the ranking. Again, it\u2019s why you should invest in their services.<\/p>\n

Ah, But Content IS Clear And Clever<\/h3>\n

\"like-content-is-king\"
\nImage Source<\/a><\/em><\/p>\n

It will be if you have someone that knows how to write and produce content which appeals to customers. For every piece of content that goes viral, there\u2019s another that isn\u2019t shared by a single person. This is why you need a pro working on your campaign. If you don\u2019t have their help then your content will probably just be ignored completely.<\/p>\n

We hope you see now how you get what you pay for with online marketing. Sometimes it\u2019s worth making a larger investment<\/a> to get a greater return.<\/p>\n","protected":false},"excerpt":{"rendered":"

When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running an online company, marketing<\/p>\n","protected":false},"author":1,"featured_media":25562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[511,109,111],"tags":[5891,988,686,5892,218,5893,5664,148,1205,4299,115,98],"yoast_head":"\nYou Always Reap What You Sow With Online Marketing<\/title>\n<meta name=\"description\" content=\"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Always Reap What You Sow With Online Marketing\" \/>\n<meta property=\"og:description\" content=\"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-29T05:03:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-14T20:11:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/\",\"name\":\"You Always Reap What You Sow With Online Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg\",\"datePublished\":\"2016-12-29T05:03:39+00:00\",\"dateModified\":\"2023-03-14T20:11:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg\",\"width\":1280,\"height\":856,\"caption\":\"Image Source\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"You Always Reap What You Sow With Online Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"You Always Reap What You Sow With Online Marketing","description":"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/","og_locale":"en_US","og_type":"article","og_title":"You Always Reap What You Sow With Online Marketing","og_description":"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running","og_url":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2016-12-29T05:03:39+00:00","article_modified_time":"2023-03-14T20:11:55+00:00","og_image":[{"width":1280,"height":856,"url":"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/","url":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/","name":"You Always Reap What You Sow With Online Marketing","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg","datePublished":"2016-12-29T05:03:39+00:00","dateModified":"2023-03-14T20:11:55+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"When you start a business online, there\u2019s a lie that some smart spark will always tell you. Don\u2019t worry about marketing and promotion. If you\u2019re running","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/key-to-online-success.jpg","width":1280,"height":856,"caption":"Image Source"},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2016\/reap-what-you-sow-online-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"You Always Reap What You Sow With Online Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25558"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=25558"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25558\/revisions"}],"predecessor-version":[{"id":45350,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25558\/revisions\/45350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/25562"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=25558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=25558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=25558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}