{"id":25614,"date":"2017-01-03T21:55:46","date_gmt":"2017-01-04T01:55:46","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=25614"},"modified":"2023-03-15T23:35:07","modified_gmt":"2023-03-16T03:35:07","slug":"growing-your-business-a-marketing-pro","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/","title":{"rendered":"Growing Your Business: Where To Turn If You’re Not A Marketing Pro"},"content":{"rendered":"

Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that doesn\u2019t mean that you can\u2019t achieve success. It\u2019s not essential to be a jack of all trades. Very few people are capable of doing every task needed to get a product from the drawing board to the shop floor. If you don\u2019t know your SEO from your social media, it\u2019s time to look elsewhere. Here are some options you could consider.<\/p>\n

Recruitment<\/h3>\n

If you\u2019re a growing company, it may be worth investigating recruiting new members of staff who have expertise in marketing. By doing this, you\u2019ll have an in-house team to which you can turn to take care of all marketing tasks. In the long-term, having on-site experts can save you money, and increase efficiency. In the short-term, your outgoings may increase. If you\u2019re only a small business or you\u2019re new to the market, you may be reluctant to hire extra employees straight away. If this is the case, don\u2019t panic, there are other options that don\u2019t involve adding to your wage bill over a prolonged period of time. If you are hiring, make sure you target the best clients. Take time to read applications, and look out for experience, as well as evidence of motivation, enthusiasm, and dedication.<\/p>\n

\"growing-your-business-1\"<\/p>\n

Freelancers<\/h3>\n

Hiring freelancers is increasingly popular for small business owners. Freelance workers don\u2019t have a formal contract, and you provide them with work as and when it\u2019s available. You can agree a rate and term with the individual, and if the arrangement works well, you may wish to use them again for future projects. Using freelancers is a means of getting jobs done efficiently without committing to providing extra employees with a salary.<\/p>\n

Outsourcing<\/h3>\n

If you don\u2019t have expertise in digital marketing<\/a>, for example, you may wish to consider outsourcing related tasks to an agency that does. If you haven\u2019t got the first clue about SEO, for example, you may be interested in working with a professional full service agency. If you go down this path, you can take advantage of people with specific skill sets that will benefit your company. You may choose to hire an agency for a single project or come to a long-term agreement. SEO is incredibly important because many people use the Internet to find products and services. In the most basic terms, it is a means of elevating your website up the search results page so that more people visit your site. If it\u2019s done well, it can catapult you to the big time very quickly.<\/p>\n

\"Search
\nImage Source <\/i><\/a><\/p>\n

If you\u2019re a company owner, there may be areas of business that you\u2019re not familiar with. You may have come up with a brilliant idea and have an incredible product ready to take to market. But do you know how to make sure that people know about it or that buyers want it in their shops? If you don\u2019t know the first thing about marketing, don\u2019t panic. There are agencies and individuals that have the expertise you\u2019re looking for. Hopefully, these tips will enable you to take your company to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"

Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that<\/p>\n","protected":false},"author":1,"featured_media":25624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,111],"tags":[5891,5998,4906,988,5999,5892,358,442],"yoast_head":"\nGrowing Your Business: Where To Turn If You're Not A Marketing Pro<\/title>\n<meta name=\"description\" content=\"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing Your Business: Where To Turn If You're Not A Marketing Pro\" \/>\n<meta property=\"og:description\" content=\"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-04T01:55:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T03:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/\",\"name\":\"Growing Your Business: Where To Turn If You're Not A Marketing Pro\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg\",\"datePublished\":\"2017-01-04T01:55:46+00:00\",\"dateModified\":\"2023-03-16T03:35:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg\",\"width\":1000,\"height\":727},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growing Your Business: Where To Turn If You’re Not A Marketing Pro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Growing Your Business: Where To Turn If You're Not A Marketing Pro","description":"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/","og_locale":"en_US","og_type":"article","og_title":"Growing Your Business: Where To Turn If You're Not A Marketing Pro","og_description":"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that","og_url":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2017-01-04T01:55:46+00:00","article_modified_time":"2023-03-16T03:35:07+00:00","og_image":[{"width":1000,"height":727,"url":"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/","url":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/","name":"Growing Your Business: Where To Turn If You're Not A Marketing Pro","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg","datePublished":"2017-01-04T01:55:46+00:00","dateModified":"2023-03-16T03:35:07+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"Are you a new business owner who is eager to propel their company to the next level? Are you an ideas person rather than a marketing expert? If so, that","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Growing-your-business-3.jpeg","width":1000,"height":727},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2017\/growing-your-business-a-marketing-pro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Growing Your Business: Where To Turn If You’re Not A Marketing Pro"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25614"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=25614"}],"version-history":[{"count":9,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25614\/revisions"}],"predecessor-version":[{"id":45456,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/25614\/revisions\/45456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/25624"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=25614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=25614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=25614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}