{"id":26747,"date":"2017-05-09T17:45:20","date_gmt":"2017-05-09T21:45:20","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=26747"},"modified":"2017-05-09T17:45:20","modified_gmt":"2017-05-09T21:45:20","slug":"top-benefits-of-having-a-mobile-app-for-your-business","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/","title":{"rendered":"The Top Benefits of Having a Mobile App For Your Business"},"content":{"rendered":"

A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and customer engagement. A lot of their concern or hesitation when it comes to creating an app<\/a> for their business is often because they think it will be too difficult or too expensive, but neither of those things has to be true.<\/p>\n

There are many advantages to businesses having their own app, and the following are just some of the biggest.<\/p>\n

Personalized Marketing<\/h3>\n

\"Mobile<\/a>
\nHere’s Why Your Business Needs Its Own Mobile App<\/em><\/p>\n

Not only will a mobile app allow your business to directly market to your customers,<\/a> but you can tailor these interactions in really specific ways. You can create interactions that range from location alerts to push notifications, and you won\u2019t just be marketing to your targeted audience, but you\u2019ll be connecting with them in what will feel to them like a one-on-one way.<\/p>\n

Mobile apps are also an excellent tool for location-based marketing, so if customers are searching for something near them, the app will bring together digital marketing and traditional brick-and-mortar options.<\/p>\n

Gain Constant Visibility<\/h3>\n

\"Mobile<\/a>
\nHow a Thoughtful Mobile App Can Supercharge Your Client Retention<\/em><\/p>\n

Consumers in today\u2019s world spend around 200 minutes on their mobile device a day. No matter your business or industry, your customers or your ideal audience are probably always on their mobile device.<\/p>\n

That\u2019s a fact in any industry because of the pervasiveness of mobile. It\u2019s important that you put your company right in the line of sight of the people you want to be your audience at all times.<\/p>\n

There\u2019s not just constant visibility; there\u2019s also the sense that you need to be available for them to interact with at all times.<\/p>\n

There\u2019s the creation of brand recognition that comes with being in front of your customers on their mobile device as well. The more your customers see the app, the more likely they are to use it, and the more they use it, the higher the likelihood they\u2019ll buy from you once, and then again and again.<\/p>\n

Loyalty<\/h3>\n

\"mobile<\/a>
\n4 Ways Your Business Can Benefit From Having a Mobile App<\/em><\/p>\n

Often customer loyalty is built through engagement, and apps offer an affordable, effective way to boost engagement. You want your customers to be able to quickly, easily and conveniently connect with you in real-time, and that\u2019s just what you can offer when you develop a customized app. <\/a><\/p>\n

If you want to boost loyalty even more than just having an app, integrate actual loyalty programs into it. When your customers or clients download the app, give them incentives and keep it going they more they engage with it over time. Mobile apps are a straightforward and cost-efficient way to manage loyalty programs.<\/p>\n

\"mobile<\/a>
\n4 Ways Your Business Can Benefit From Having a Mobile App<\/em><\/p>\n

As a final note, when you\u2019re creating a mobile app it\u2019s important to realize that it\u2019s not the same as having a responsive website. There are a lot of features that you can integrate into an app that will complement your business and your marketing if you take the time to plan them correctly and you focus on the needs of your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales<\/p>\n","protected":false},"author":1,"featured_media":26751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[537,109],"tags":[5904,5861,5891,6424,821,357,6192,1486,6382,6384,3864,974,2301,6426,5892,6425,5939,6428,6427,442,5879,21,115,500,1946],"yoast_head":"\nThe Top Benefits of Having a Mobile App For Your Business<\/title>\n<meta name=\"description\" content=\"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Top Benefits of Having a Mobile App For Your Business\" \/>\n<meta property=\"og:description\" content=\"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T21:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"597\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/\",\"name\":\"The Top Benefits of Having a Mobile App For Your Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg\",\"datePublished\":\"2017-05-09T21:45:20+00:00\",\"dateModified\":\"2017-05-09T21:45:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg\",\"width\":597,\"height\":476},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Top Benefits of Having a Mobile App For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Top Benefits of Having a Mobile App For Your Business","description":"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"The Top Benefits of Having a Mobile App For Your Business","og_description":"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and","og_url":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2017-05-09T21:45:20+00:00","og_image":[{"width":597,"height":476,"url":"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/","url":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/","name":"The Top Benefits of Having a Mobile App For Your Business","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg","datePublished":"2017-05-09T21:45:20+00:00","dateModified":"2017-05-09T21:45:20+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"A lot of businesses are acutely aware of just how app-driven the world is right now, but they still rely only on their website as a way to boost sales and","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/mobile-app-4.jpg","width":597,"height":476},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2017\/top-benefits-of-having-a-mobile-app-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Top Benefits of Having a Mobile App For Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/26747"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=26747"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/26747\/revisions"}],"predecessor-version":[{"id":26752,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/26747\/revisions\/26752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/26751"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=26747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=26747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=26747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}