{"id":27478,"date":"2017-07-31T15:39:34","date_gmt":"2017-07-31T19:39:34","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=27478"},"modified":"2017-07-31T15:39:34","modified_gmt":"2017-07-31T19:39:34","slug":"4-important-tips-make-landing-page-successful","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/4-important-tips-make-landing-page-successful\/","title":{"rendered":"4 Important Tips To Make Your Landing Page Successful"},"content":{"rendered":"

Your landing page is where you truly convert your visitors and convince them to take some type of action. Regardless of what\u2019s happening outside the landing page (PPC ads, Facebook ads, etc.), all the money in the world spent getting people to your page will prove worthless if your landing page isn\u2019t optimized to convert visitors.<\/p>\n

Every decision you make for your landing page counts: from choosing the right hosting solution<\/a> to arranging your layout, there\u2019s no detail that should be overlooked. Whether you\u2019re starting a website for the first time, or are redesigning it because your analytics show it isn\u2019t doing well, there are several things to keep in mind when constructing your page.<\/p>\n

Great Design Gets Noticed<\/h3>\n

\"Tips<\/a>
\nTime To Take Your Website To The Next Level!<\/em><\/p>\n

Web design matters<\/a> more than you think. Regardless of the validity of what you have to offer, people like to judge a site by its design in the same way they judge a book by its cover. Poor interface design will result in bad first impressions. In fact, one study that asked a group of people to search health-related websites found that 94% of those individuals consider design to be the primary indicator of trust , rather than content. This is true for many other industries, too.<\/p>\n

The importance of great web design<\/a> should make it a top priority. Design issues on the page can send people running to the pages of other domains. Common design issues include too much text, lack of navigation, bad use (or no use) of images, and stiff or corporate aesthetics. Cluttered or unattractive pages give the impression that the business or individual either doesn\u2019t have the funds to support a good design or simply doesn\u2019t care about how they look.<\/p>\n

With so many pre-made templates on the Web, there\u2019s no reason you shouldn\u2019t be able to impress visitors. Sites like ColorLib<\/a> are filled with articles highlighting the best free templates for web designs across all niches. Additionally, check out competitor sites to see what they\u2019re doing to capture audiences.<\/p>\n

Make It User-Friendly<\/h3>\n

\"Tips<\/a>
\nThinking of Starting Or Scaling Up Your Online Business? Now\u2019s The Perfect Time<\/em><\/p>\n

A user-friendly website is necessary for success. To make your site user-friendly, there\u2019s usually only a few changes you need to make or elements to keep in mind. One of the best ways to stay user-friendly is to make content easy to digest. Your typography and layout is very important here; you don\u2019t want blocks of text (even when you\u2019re trying to educate a potential customer), and you don\u2019t want text that\u2019s too small or large.<\/p>\n

Having a responsive design is critical<\/a>, too. Responsive web design makes your website easily viewable across any device, and also speeds up your load time. Other user-friendly things to consider? Don\u2019t play sound upon site visiting. Forget the Flash intro. Don\u2019t force people to sign up before browsing. The goal is to entice people to stay, not make it easier for them to run away.<\/p>\n

Have Proper Navigation<\/h3>\n

\"Tips<\/a>
\nEssential Tools For Your Ecommerce Business<\/em><\/p>\n

Navigation is also very important<\/a> when it comes to making your site user-friendly, but deserves special attention because so many site owners mess up when it comes to creating intuitive navigation.. All important information should be easy to find. Your visitor shouldn\u2019t have to sort through several menus and clicks to get to the hours of operation or contact email.<\/p>\n

Furthermore, your menus should be clear and concise, with proper parent and child page descriptions. For example, let\u2019s say you sell food goods and have a page labeled \u201cHoney.\u201d You wouldn\u2019t want to list \u201cCereals\u201d under that category simply because your cereal has honey. The average consumer isn\u2019t going to look for cereals in the \u201cHoney\u201d page. How you label things will certainly affect conversions.<\/p>\n

Have a Clear CTA<\/h3>\n

\"Tips<\/a>
\nAre Your Customers Digging You? Website Ideas That Rock!<\/em><\/p>\n

The CTA signifies exactly what you want your visitor to do. Do you want them to make a purchase? Sign up for a trial? Request a demo? Subscribe to your newsletter? It\u2019s important to put call-to-action best practices<\/a> into play here. Make your CTA clear and persuasive. Don\u2019t overwhelm the visitor by making too many requests of them on your page.<\/p>\n

One of the first things you\u2019ll need is great copy that entices the visitor to follow through and make a click. If your writing chops aren\u2019t up to par, consider hiring a freelance copywriter to get your message across. Your message should be clear, concise, and short and to the point. Most importantly, don\u2019t surprise the visitor: upon clicking your CTA, they should get what they\u2019re expecting.<\/p>\n

How your CTA looks is also very important. Generally, the buttons follow these three rules: 1) they have a specific shape and\/or border; 2) they have text and; 3) they have a contrasting color that separates the button from their surroundings and makes it stick out. Take a look at this list of good and bad examples of CTAs<\/a> to give you a better understanding of what you should and shouldn\u2019t do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your landing page is where you truly convert your visitors and convince them to take some type of action. Regardless of what\u2019s happening outside the landing page (PPC ads, Facebook<\/p>\n","protected":false},"author":1,"featured_media":27479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[111],"tags":[5891,5875,5437,5885,686,5887,5806,5892,6212,3863,522,5800,115,98,452,2153,848],"yoast_head":"\n4 Important Tips To Make Your Landing Page Successful<\/title>\n<meta name=\"description\" content=\"Your landing page is where you truly convert your visitors and convince them to take some type of action. 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