{"id":27549,"date":"2017-08-10T22:30:03","date_gmt":"2017-08-11T02:30:03","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=27549"},"modified":"2023-07-08T23:07:54","modified_gmt":"2023-07-09T03:07:54","slug":"7-steps-improving-google-ranking","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/7-steps-improving-google-ranking\/","title":{"rendered":"7 Steps to Improving Your Google Ranking"},"content":{"rendered":"<p>Sometimes, when you start a business, you aren\u2019t really aware of what it takes to sustain it. One of those things is website maintenance. Novices believe that they can build a website and when someone searches for their products and services, they\u2019ll find them easily. However, it isn\u2019t that simple. Thanks to Google algorithms, website owners have to work hard to make their business visible. And, things constantly change. Google like to keep people on their toes, so it\u2019s important to keep up with the latest updates. Here are seven techniques for improving your rankings.<\/p>\n<h3>Get to Know Google<\/h3>\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/wKJ9KzGQq0w\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>The frustrating thing about Google is, an update can occur at any given time and it won\u2019t be announced what the update involves. Google prefer they\u2019re searches to be as natural as possible for people, so they regularly change the \u2018rules\u2019. Take the \u2018Fred update\u2019 for example. It was suspected to have happened in March 2017 and SEO experts believe that Google is targeting websites that are crammed with links but have poor quality content. However, it\u2019s still not been confirmed. So, the best you can do is get as much information as you can gather and roll with it. One of the best places to get this information is right here, so keep reading!<\/p>\n<h3>What is Your Current Search Ranking?<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2016\/local-seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27551 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-4.png\" alt=\"7 Steps to Improving Your Google Ranking 4\" width=\"627\" height=\"352\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 627px; --smush-placeholder-aspect-ratio: 627\/352;\" \/><\/a><br \/>\n<em>Local SEO Ranking Factors: Data Driven Answer From 100+ Local Keywords<\/em><\/p>\n<p>Before you can improve your ranking, you\u2019ll need to find out where you currently stand. If it\u2019s all gibberish to you, consider doing an SEO training course. When you want to find out where you rank, you can use SERPs.com by typing in your keywords and your URL. You\u2019ll be able to find out where you currently rank, what websites are the highest ranking for your specific keywords and how many searches are being made per month.<\/p>\n<h3>How Quickly is Your Site Loading?<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2013\/using-google-page-speed-to-reduce-your-website-load-time\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27554 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-1.jpg\" alt=\"7 Steps to Improving Your Google Ranking 1\" width=\"680\" height=\"390\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/390;\" \/><\/a><br \/>\n<em>Using Google Page Speed to Reduce Your Website Load Time<\/em><\/p>\n<p>It\u2019s well known that website speed is a big factor in how well your site is ranked. If your customers are having a difficult time browsing through your website, they\u2019ll leave. It\u2019s as simple as that. The whole point of a website is convenience. If your site is causing inconvenience it\u2019s likely to see a reduction in visitors. This will affect your Google ranking. So, you could spend all the time in the world perfecting your SEO, but if your site is too slow you aren\u2019t going to get the numbers you want.<\/p>\n<h3>Domain Health Report<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2016\/googles-naughty-list\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27555 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-6.png\" alt=\"7 Steps to Improving Your Google Ranking 6\" width=\"710\" height=\"322\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/322;\" \/><\/a><br \/>\n<em>Are You At Risk Of Being Put On Google\u2019s Naughty List?<\/em><\/p>\n<p>Once you\u2019ve sorted out your SEO and the speed of your website, it\u2019s time to check the overall health of your website and domain. Have you noticed sudden changes in your organic traffic? Are you losing visitors after a steady flow for a long period of time? You can do a domain report easily online and you\u2019ll get information on problems and errors, such as blacklist, mail server, web server and DNS.<\/p>\n<h3>Mobile Friendly Website<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2015\/how-to-design-an-seo-friendly-website\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27550 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-5.png\" alt=\"7 Steps to Improving Your Google Ranking 5\" width=\"680\" height=\"311\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 680px; --smush-placeholder-aspect-ratio: 680\/311;\" \/><\/a><br \/>\n<em>How to Design an SEO-Friendly Website<\/em><\/p>\n<p>It wasn\u2019t that long ago that most websites weren\u2019t mobile user friendly. With the technological advances in smartphones changing every day, it\u2019s important that your website is mobile friendly. In fact, a large number of working people will often shop on their mobiles while commuting to and from work. So, you can\u2019t afford to miss out on that demographic. These days up to 60% of all searches are conducted on a mobile phone. This is one thing Google has made clear. They have had no problem announcing that any website that is difficult to read on a mobile phone may risk being ranked lower.<\/p>\n<h3>Keyword Research<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2016\/local-seo-ranking-factors\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27556 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-7.png\" alt=\"7 Steps to Improving Your Google Ranking 7\" width=\"573\" height=\"328\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 573px; --smush-placeholder-aspect-ratio: 573\/328;\" \/><\/a><br \/>\n<em>Local SEO Ranking Factors: Data Driven Answer From 100+ Local Keywords<\/em><\/p>\n<p>Along with getting rid of any unnatural links, you also need to do some keyword research. It\u2019s important to know what keywords your visitors are using to find your website. You can use Google\u2019s<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\"> Keyword Planner<\/a> to search for new keywords. It will tell you how often your words are used in searches for your content. This way, you\u2019ll have in depth knowledge about the words your target audience most regularly connect with your business. It\u2019s also worth finding out how many of those searches are likely to be converted into sales.<\/p>\n<h3>SEO Changes<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2012\/how-to-lower-the-impact-of-google-panda-5-tips-for-search-traffic-recovery\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-27552 lazyload\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/7-Steps-to-Improving-Your-Google-Ranking-3.jpg\" alt=\"7 Steps to Improving Your Google Ranking 3\" width=\"500\" height=\"375\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/375;\" \/><\/a><br \/>\n<em>How To Lower The Impact of Google Panda \u2013 5 Tips For Search Traffic Recovery<\/em><\/p>\n<p>Once you know the keywords that are working for you, it\u2019s time to apply them to your content. Some tips for good SEO on your website are, avoiding all CAPS titles, getting rid of default titles and replacing them with more specific ones and prioritizing your keywords but not over using high priority ones. Keyword stuffing was once a go-to method for SEO experts, but Google have put a stop to that. So, try to use your keywords as naturally as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, when you start a business, you aren\u2019t really aware of what it takes to sustain it. One of those things is website maintenance. Novices believe that they can build<\/p>\n","protected":false},"author":1,"featured_media":27569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,24,4050,175,5633],"tags":[1146,5891,6207,531,7009,89,4309,6999,7005,7001,7002,118,7007,5892,1127,7000,7003,7010,979,1605,7004,5893,6998,7008,7006,115,848,220,677],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Steps to Improving Your Google Ranking<\/title>\n<meta name=\"description\" content=\"Sometimes, when you start a business, you aren\u2019t really aware of what it takes to sustain it. One of those things is website maintenance. Novices believe\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/7-steps-improving-google-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Steps to Improving Your Google Ranking\" \/>\n<meta property=\"og:description\" content=\"Sometimes, when you start a business, you aren\u2019t really aware of what it takes to sustain it. One of those things is website maintenance. 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