{"id":27819,"date":"2017-09-01T16:29:55","date_gmt":"2017-09-01T20:29:55","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=27819"},"modified":"2017-09-01T16:29:55","modified_gmt":"2017-09-01T20:29:55","slug":"looking-future-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","title":{"rendered":"Looking to the Future of Digital Marketing"},"content":{"rendered":"

The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be a marketing revolution, but there will be significant developments that will ultimately benefit both businesses and the customer. Below, we take a look at five of the ways digital marketing will grow over the next decade. <\/p>\n

\"Looking<\/a>
\nGo Mobile or Go Home: Why Your 2013 Marketing Plan Must Include Mobile<\/em><\/p>\n

Mobile is already king of marketing; more people are using their smartphones as their primary internet device than are using desktops, so it\u2019s little surprise that by 2020 mobile will be the go-to option for digital marketers. <\/p>\n

\"Looking<\/a>
\nChipping Away: The Fundamentals Behind \u201cDrip Marketing\u201d<\/em><\/p>\n

While we can clearly see the upward trajectory of smartphone marketing through apps, SMS marketing, and the like, there are other technologies that haven\u2019t yet taken hold but are on their way, such as the Internet of Things<\/a>. This will bring ordinarily lifeless devices and objects to life and will present a host of new and innovative ways for marketers to get their message across. Also worth keeping an eye on is geotargeting, which will allow marketers to give a more personalized, specific message to potential customers. <\/p>\n

More Sophisticated Marketing<\/h3>\n

\"Looking<\/a>
\nMarketing Your Business in the Physical World vs. Online<\/em><\/p>\n

Anyway who has been paying attention will have noticed that the traditional marketing techniques, such as general advertisements and sidebar adverts, are slowly dying, yet they\u2019re still everywhere. In the coming years, their limited impact will be reduced even further, to the point that by 2020 you might not even see a \u201ctraditional advert\u201d anywhere online. It\u2019ll be more like the services offered at www.Sticky.Digital<\/a>, such as inbound marketing, whereby people discover a business through the quality content they provide. It takes the usual way of doing things – going out and finding people – and turning it up on its head. <\/p>\n

CRM Software<\/h3>\n

\"Looking<\/a>
\nA Boon To Small Businesses: CRM Software With Features Galore<\/em><\/p>\n

The relationship between the company and the client<\/a> has improved significantly offered the past few years, especially since the rise of social media. Today, a customer can send a message to a company and receive a reply in minutes. That\u2019s pretty impressive, and it\u2019s a great form of marketing. In the future, the increased use of CRM (customer relationship management) software will blur the lines between client and business even further, allowing for a deeper, more sustained relationship to form. It\u2019s probable that this software will allow a company to have much more information about the customer, and in real time, too, which will open up more and more possibilities when it comes to marketing. <\/p>\n

Personalisation<\/h3>\n

\"Looking<\/a>
\nAustralia: Increased Internet Coverage & How Digital Marketing Is Impacting Brands<\/em><\/p>\n

If you want to look at how the internet will be in five years, look at what the big guys are doing now. Amazon, Google, Facebook, et al have all made personalization an essential part of their marketing<\/a>. Everybody wants to be an individual; companies will make them one by tailoring their website to each user, using their past experiences and searches as the basis. <\/p>\n

\"Looking<\/a>
\nGive Your Business The Edge With Great Tech<\/em><\/p>\n

These are just a sample of what\u2019s to come. Get a head start on integrating these practices into your business now, and you\u2019ll have a head start on your competitors. <\/p>\n","protected":false},"excerpt":{"rendered":"

The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be a marketing<\/p>\n","protected":false},"author":1,"featured_media":27824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[111,1],"tags":[6889,5904,626,1486,6303,3684,6286,6117,1211,6207,6925,7256,995,5892,6823,7259,1127,7260,5800,6826,6415,1136,7257,4298,5893,227,5879,21,6127,7258],"yoast_head":"\nLooking to the Future of Digital Marketing<\/title>\n<meta name=\"description\" content=\"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking to the Future of Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-01T20:29:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\",\"name\":\"Looking to the Future of Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg\",\"datePublished\":\"2017-09-01T20:29:55+00:00\",\"dateModified\":\"2017-09-01T20:29:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg\",\"width\":550,\"height\":330},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Looking to the Future of Digital Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Looking to the Future of Digital Marketing","description":"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Looking to the Future of Digital Marketing","og_description":"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be","og_url":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2017-09-01T20:29:55+00:00","og_image":[{"width":550,"height":330,"url":"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","url":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/","name":"Looking to the Future of Digital Marketing","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg","datePublished":"2017-09-01T20:29:55+00:00","dateModified":"2017-09-01T20:29:55+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"The marketing world is pretty advanced as it is, but it\u2019s still in its relative infancy compared with what\u2019s to come. In the coming years, there won\u2019t be","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Looking-to-the-Future-of-Digital-Marketing-3.jpg","width":550,"height":330},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2017\/looking-future-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Looking to the Future of Digital Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/27819"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=27819"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/27819\/revisions"}],"predecessor-version":[{"id":27828,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/27819\/revisions\/27828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/27824"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=27819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=27819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=27819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}