{"id":28213,"date":"2017-09-25T17:44:39","date_gmt":"2017-09-25T21:44:39","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=28213"},"modified":"2017-09-25T17:45:18","modified_gmt":"2017-09-25T21:45:18","slug":"your-business-brand-is-everything","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/your-business-brand-is-everything\/","title":{"rendered":"Your Business’ Brand is Everything Your Customers See"},"content":{"rendered":"

When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald\u2019s, for instance, or the iconic font of IBM. But brands aren\u2019t just about colors and words and logos. There are other things at play: the shape of McDonald\u2019s french fry containers, for instance, or the feel of their trays, or the look of their menus, their employee uniforms, and their restaurants themselves. <\/p>\n

\"Your<\/a>
\nThink You Know Them All? The Hidden Meaning In Logos<\/em><\/p>\n

If you removed every golden M from the inside of a McDonald\u2019s, it would still be immediately recognizable. Even if you changed the color scheme, it probably wouldn\u2019t be that hard to tell where you were. That\u2019s because every aspect of a McDonald\u2019s restaurant is \u201con brand,\u201d and because McDonald\u2019s recognizes that a brand isn\u2019t just a logo: it\u2019s an experience, and it lives in everything that your customers see.<\/p>\n

\"Your<\/a>
\nDesigning Brands: 7 Principles to Follow<\/em><\/p>\n

This is a lesson that you can take to heart when working on your own business. If you\u2019re brand-savvy, you probably already have a logo, official colors, and a wordmark. But there are other ways to make your business more recognizable – and more a part of your customers\u2019 lives and routines.<\/p>\n

Branding in every medium<\/h3>\n

\"Your<\/a>
\nThe Importance of Online Branding<\/em><\/p>\n

The sign out in front of your business (assuming you have a brick-and-mortar location) should have your name and logo, of course, but that\u2019s not the only place where branding is important.<\/p>\n

\"Your<\/a>
\nHow Much Is Too Much? Sharing Personal Information as a Brand Persona<\/em><\/p>\n

Great branding means getting everything just right: not just the logo but the colors, fonts, and image style, too. It also means getting all of those things right on every medium: not just on your sign but on your company\u2019s website<\/a> and social media pages, too. Consider outsourcing this work to a designer, so that you can be sure of getting pleasing and consistent results across all mediums.<\/p>\n

\"Your<\/a>
\nAustralia: Increased Internet Coverage & How Digital Marketing Is Impacting Brands<\/em><\/p>\n

The in-person experience<\/h3>\n

\"Your<\/a>
\nPsst\u2026Here\u2019s How To Achieve 100% Customer Satisfaction!<\/em><\/p>\n

Then there\u2019s the space that actually houses your business – your version of McDonald\u2019s restuarants. Here, your brand encompasses not only your branded signage and products, but also the feel of the space. Do you hang photos on the wall, or oil paintings, or something? Look at online retailers like 1st Art Gallery<\/a> for inspiration, and develop a style of decor that suits your existing brand and the customer experience you\u2019re looking for. The things that hang on the wall – from large photos of fresh ingredients at fast food eateries to the busy wall-covering style of a TGI Fridays – define a brand. <\/p>\n

\"Your<\/a>
\nHow Being A Component Manufacturer Helped Samsung In Becoming The Biggest Mobile Phone Brand<\/em><\/p>\n

Even if you don\u2019t consciously remember off the top of your head what a given chain or business is hanging on their walls, you\u2019d feel<\/i> the difference if you walked in one day to find them all changed. They\u2019re subtle, but important.<\/p>\n

\"Your<\/a>
\nBranding 101: Top Tips to Help SMEs Build an Effective Brand <\/em><\/p>\n

Finally, business owners with multiple locations will want to make sure that their locations match up stylistically, so that the brand remains consistent and identifiable to the customer.<\/p>\n

If you recognize this broader definition of your company\u2019s brand, you\u2019ll be able to engineer a customer experience that spans web browsing, advertising, and in-person visits – creating a strong and recognizable brand for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"

When most of us think of brands, we think of logos and wordmarks: the golden arches of McDonald\u2019s, for instance, or the iconic font of IBM. 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