{"id":28540,"date":"2017-10-23T16:37:33","date_gmt":"2017-10-23T20:37:33","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=28540"},"modified":"2024-02-19T16:25:39","modified_gmt":"2024-02-19T20:25:39","slug":"creating-a-killer-ecommerce-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/","title":{"rendered":"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps"},"content":{"rendered":"

An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is difficult when the investors don\u2019t get anything in return. With an eCommerce platform, the goods will sell and investors will want a piece of the action too.<\/p>\n

\"Creating<\/a>
\nEssential Tools For Your Ecommerce Business<\/em><\/p>\n

But, it isn\u2019t as simple as developing a site and putting products and services up for sale. Today, there are thousands of similar sites trying to hit the same goal as your good self. To stand out from the crowd, a killer strategy<\/a> is essential.<\/p>\n

Below is what you need to know.<\/p>\n

Write It Down<\/h3>\n

\"Creating
\nImage Source<\/i><\/a><\/p>\n

As always, the first step is to come up with potential goals and targets. Only once you understand what you are trying to achieve can you attempt to make the dreams a reality. However, there is a fundamental step the majority of eCommerce developers forget: writing them down. Keeping them in your head is a sure-fire way to misremember goals<\/a> or mix them up with others. Plus, it\u2019s difficult to reference a plan when there isn’t a reference point. As soon as you finalize the targets, get them down on paper. Or, input the data into a computer and make a backup.<\/p>\n

Think Like A Customer<\/h3>\n

\"Creating<\/a>
\nThe Finished Product: Understanding What Customers Want<\/em><\/p>\n

Bosses have a different mentality to an ordinary consumer. Rather than buying, your attitude is about selling. Although they seem similar, there is a huge distinction. Therefore, it is essential to forget about being a manager or an owner and think like a customer. According to various experts, the fundamental question is: how do they want the product delivering? As in, how should it be presented on the site and through advertising mediums? Also, don\u2019t forget about popularity because human beings covet other people\u2019s belongings.<\/p>\n

Research People<\/h3>\n

\"Creating<\/a>
\nEffective E-mail Marketing Tactics to Boost E-Commerce Business<\/em><\/p>\n

Of course, you have to sell to a specific demographic for a marketing plan to be effective. Advertising to everyone and anyone is rule number one in the \u201chow not to market\u201d handbook. But, deciding which group is going to be the target is by no means the end of the line. Once you have them in your crosshairs, it\u2019s vital to know what makes them tick. For example, where do they hang out? Younger shoppers<\/a> are online based, whereas older generations like to hit the high street. A simple question is enough to pinpoint the areas where the plan will get the most traction.<\/p>\n

A\/B Testing<\/h3>\n

\"Creating<\/em><\/a>
\nYour Website Is Your Most Valuable Tool When It Comes To Effective Marketing<\/em><\/p>\n

A marketing strategy is pointless if the site is not up to scratch. Even if it works, word will spread and customers will bounce. The website needs to be on point 24 hours a day, 7 days a week for 365 days a year. A dedicated IT team is an excellent place to start to negate any bugs or glitches. But, it\u2019s only a start. To ensure everything works correctly, try A\/B testing. Not only will it help with maintenance, but it will give you an insight into the mind of the customer.<\/p>\n

\"Creating<\/a>
\nThe Internet of Things gives Ecommerce a Boost<\/em><\/p>\n

And, there you have it: a killer marketing strategy in four simple steps.<\/p>\n","protected":false},"excerpt":{"rendered":"

An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is difficult when the investors<\/p>\n","protected":false},"author":1,"featured_media":28544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,5695,111],"tags":[5904,626,5907,7767,5891,7400,6005,6054,3864,333,7766,988,1224,6199,5892,7768,3863,6210,522,7765,6120,5696,3230,2046,990,2244,6385,2536,738,3199,5608,5879,115,7764,220,6238],"yoast_head":"\nCreating A Killer Ecommerce Marketing Plan In Four Simple Steps<\/title>\n<meta name=\"description\" content=\"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps\" \/>\n<meta property=\"og:description\" content=\"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T20:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-19T20:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/\",\"name\":\"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg\",\"datePublished\":\"2017-10-23T20:37:33+00:00\",\"dateModified\":\"2024-02-19T20:25:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg\",\"width\":650,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps","description":"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/","og_locale":"en_US","og_type":"article","og_title":"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps","og_description":"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is","og_url":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2017-10-23T20:37:33+00:00","article_modified_time":"2024-02-19T20:25:39+00:00","og_image":[{"width":650,"height":433,"url":"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/","url":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/","name":"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg","datePublished":"2017-10-23T20:37:33+00:00","dateModified":"2024-02-19T20:25:39+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"An eCommerce site is a fantastic way to sell products and services and get a business off the ground. After all, finding sponsorship and investment is","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/Creating-A-Killer-Ecommerce-Marketing-Plan-In-Four-Simple-Steps-4.jpg","width":650,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2017\/creating-a-killer-ecommerce-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Creating A Killer Ecommerce Marketing Plan In Four Simple Steps"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28540"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=28540"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28540\/revisions"}],"predecessor-version":[{"id":47163,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28540\/revisions\/47163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/28544"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=28540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=28540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=28540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}