{"id":28834,"date":"2017-11-15T13:24:52","date_gmt":"2017-11-15T17:24:52","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=28834"},"modified":"2017-11-16T21:11:38","modified_gmt":"2017-11-17T01:11:38","slug":"your-marketing-sucks","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/your-marketing-sucks\/","title":{"rendered":"Harsh Truth: Your Marketing Sucks!"},"content":{"rendered":"<p>This might not be something that you want to hear, but your marketing sucks! I&#8217;m sorry, it just does. The reality of running a small startup is that you&#8217;re going to end up trying to deal with everything yourself and marketing is one of those things that might seem incredibly simple and easy, but it really isn&#8217;t. <\/p>\n<p><a href=\"http:\/\/infinigeek.com\/stop-lagging-behind-competition-online\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-5.jpg\" alt=\"Harsh Truth Your Marketing Sucks 5\" width=\"710\" height=\"434\" class=\"alignnone size-full wp-image-28840 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/434;\" \/><\/a><br \/>\n<em>Stop Lagging Behind the Competition Online. Read This!!!<\/em><\/p>\n<p>The truth is that marketing is an incredibly multifaceted aspect of the modern business world and people train their entire lives to fully understand how best to use it. Just because you&#8217;ve started your own business doesn&#8217;t mean that you&#8217;re suddenly in a position to create ingenious and effective marketing strategies. However, that&#8217;s not how things have to be. Here are a few things that you can do in order to bring your marketing up from meh to marvellous. <\/p>\n<h3>Do your research<\/h3>\n<p><a href=\"https:\/\/www.andysowards.com\/blog\/2017\/get-ahead-using-competitors-data\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-1.png\" alt=\"Harsh Truth Your Marketing Sucks 1\" width=\"712\" height=\"444\" class=\"alignnone size-full wp-image-28836 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-1.png 712w, https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-1-320x200.png 320w\" data-sizes=\"(max-width: 712px) 100vw, 712px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 712px; --smush-placeholder-aspect-ratio: 712\/444;\" \/><\/a><br \/>\n<em>How To Get Ahead Using Your Competitor\u2019s Data<\/em><\/p>\n<p>Here&#8217;s one thing that many small startups have a tendency to miss: not every type of marketing is going to work for every business. Why? Because not every business connects with the same customer. You need to make sure that your marketing is tailored towards <a target=\"_blank\" href=\"https:\/\/www.poweredbysearch.com\/blog\/5-awesome-ways-figure-audience-demographics\/\">your target demographic<\/a>. Otherwise, it&#8217;s going to be little more than a shout into the void. Do as much research and possible to figure out who your demographic is and what kinds of marketing connect directly with them. Millennials are going to require a different approach than previous generations in the same way that different cultural backgrounds will require different marketing styles.<\/p>\n<h3>Stay on top of new developments<\/h3>\n<p><a href=\"http:\/\/infinigeek.com\/how-to-improve-your-website-and-beat-your-competition\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-3.jpg\" alt=\"Harsh Truth Your Marketing Sucks 3\" width=\"500\" height=\"307\" class=\"alignnone size-full wp-image-28838 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/307;\" \/><\/a><br \/>\n<em>How To Improve Your Website and Beat Your Competition<\/em><\/p>\n<p>There are few things worse for your business than getting left behind by the competition. Marketing is just like any other part of your business; it&#8217;s constantly evolving and changing, and if you can&#8217;t keep up then you&#8217;re going to get left in the dust. Make sure that you are always up to date on whatever <a target=\"_blank\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/video-effective-marketing-medium\/\">the latest marketing developments<\/a> are. Whether it&#8217;s new techniques, technologies, or statistics, keeping up to date with things like marketing journals, publications, and blogs can make a huge difference to your business overall. If you&#8217;re lucky, you might find something that your competition hasn&#8217;t which can give you the opportunity for a head start.<\/p>\n<h3>Outsource<\/h3>\n<p><a href=\"http:\/\/infinigeek.com\/how-to-make-business-stronger-with-outsourcing\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-2.jpg\" alt=\"Harsh Truth Your Marketing Sucks 2\" width=\"400\" height=\"300\" class=\"alignnone size-full wp-image-28839 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/300;\" \/><\/a><br \/>\n<em>How to Make Your Business Stronger with Outsourcing<\/em><\/p>\n<p>Of course, sometimes the best thing that you can do is just defer to the experts. As I said before, there are people who work their entire lives to understand the nuances of marketing a business. So why not hand things over to them? A lot of business owners baulk at the idea of outsourcing, but it can be an incredibly valuable asset to your business. Check out these <a target=\"_blank\" href=\"https:\/\/kingkong.com.au\/king-kong-digital-agency-review-4\/\">king kong marketing reviews<\/a> for a sense of just how much outsourcing your marketing can help. Not only that but you&#8217;re then able to focus your attention elsewhere in places where your skillset really lies.<\/p>\n<p><a href=\"http:\/\/infinigeek.com\/business-should-be-accessing-the-best-information-to-improve-sales-conversion\/\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" data-src=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-4.jpg\" alt=\"Harsh Truth Your Marketing Sucks 4\" width=\"822\" height=\"462\" class=\"alignnone size-full wp-image-28837 lazyload\" data-srcset=\"https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-4.jpg 822w, https:\/\/www.andysowards.com\/blog\/assets\/Harsh-Truth-Your-Marketing-Sucks-4-768x432.jpg 768w\" data-sizes=\"(max-width: 822px) 100vw, 822px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 822px; --smush-placeholder-aspect-ratio: 822\/462;\" \/><\/a><br \/>\n<em>Just Visiting: Your Business Should be Accessing the Best Information to Improve Sales Conversion<\/em><\/p>\n<p>Of course, the other thing to remember is that there are so many other aspects of your business that you don&#8217;t want to spend all of your time focusing purely on your marketing. Remember that balance is one of the most important aspects of any business and without it, things could go wrong very quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This might not be something that you want to hear, but your marketing sucks! I&#8217;m sorry, it just does. The reality of running a small startup is that you&#8217;re going<\/p>\n","protected":false},"author":1,"featured_media":28837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,111],"tags":[5904,5891,5998,5688,6090,6482,7921,357,7919,7917,1995,5433,7916,5892,7918,7914,3863,7915,7922,5800,3411,224,2244,654,984,5879,7920],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harsh Truth: Your Marketing Sucks!<\/title>\n<meta name=\"description\" content=\"This might not be something that you want to hear, but your marketing sucks! I&#039;m sorry, it just does. 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