{"id":28957,"date":"2017-11-21T13:10:35","date_gmt":"2017-11-21T17:10:35","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=28957"},"modified":"2023-07-06T21:46:07","modified_gmt":"2023-07-07T01:46:07","slug":"website-winning-losing-customers","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/","title":{"rendered":"Is Your Website Winning or Losing Customers for You Right Now?"},"content":{"rendered":"

Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence affecting your ability to win customers? Take the wrong approach and you\u2019ll find that your website loses customers for you rather than gains them, which is definitely not what you need going forward.<\/p>\n

There are a few different aspects of your website that you should focus on if you want to ensure your website is in a position to attract new customers and secure them for you.<\/p>\n

Linking to Social Media<\/h3>\n

\"ps-website-implement-facebook-login-600\"<\/a>
\nHow to Use Facebook Login on Your Website<\/em><\/p>\n

Social media is obviously an important part of everything your business is trying to do right now. You want to connect to people and get them interested in your business and what you\u2019re up to. Doing that properly means having to connect your website up to your social media profiles for better user interaction and sharing opportunities.<\/p>\n

SEO Performance<\/h3>\n

\"voice-search-queries\"<\/a>
\n10 SEO tips to get your website to the top of Google search<\/em><\/p>\n

If you see the acronym SEO and don\u2019t know what it means, you have some serious problems that need to be addressed. SEO is about making your website easier to find via search engines and that\u2019s key because most people who visit your website for the first time will get there through Google. Without the right SEO measures in place, your rank will fall and other websites will get the visitors you should be getting.<\/p>\n

Speed<\/h3>\n

\"how-long-will-you-wait-for-a-website-to-load\"<\/a>
\nHow long will you wait for a shopping website to load?<\/em><\/p>\n

The speed of your website matters because a fast website with decent response times is now what everyone expects when they interact with companies online. It\u2019s not something that\u2019s forgivable or permissible for most of your target customers. With busy lives and the impatience that the internet inevitable breeds, you\u2019ll be left behind if your website is too slow. If you want to start afresh and create a fast website, you really should do it, because It\u2019s one of those things that customers will really notice and respond to.<\/p>\n

Navigability<\/h3>\n

\"10-website-navigation-trends-for-2017\"<\/a>
\n10 website navigation trends for 2017<\/em><\/p>\n

The people who visit your website should be able to find what it is they\u2019re looking for right away without any frustrations or wasted time. It\u2019s known that visitors simply go out the way they came in if they can\u2019t find what they\u2019re looking for on a website right away. Clearly labelled categories and strong calls to action will help people get straight to the point and that could be the catalyst for clinching sales on your website<\/a>.<\/p>\n

Security for Customers and Visitors<\/h3>\n

\"4-important-ranking-factors-according-seo-industry-studies\"<\/a>
\n4 Most Important Ranking Factors, According to SEO Industry Studies<\/em><\/p>\n

The one thing that\u2019s sure to lose customers for your business is an insecure and unsafe website. Why would anyone come back to your website again if their personal information and financial information are compromised? \u00a0Everyone who visits your website and buys from it should feel safe in doing so. Make it one of your top priorities to up the security measures in place on your website because few things are important than this.<\/p>\n

Websites and how they perform definitely play a decisive role in how companies win and lose customers. Make sure yours doesn\u2019t become a drag on the otherwise good work your business does.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence affecting your ability<\/p>\n","protected":false},"author":1,"featured_media":28963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[109,24],"tags":[1438,5891,3684,6759,4803,333,7930,89,5696,979,7491,6385,1188,6185,6184,6119,151,4301,4216,177,5893,2936,6524,115,98,452,272,196,1073,848,2149,220,677],"yoast_head":"\nIs Your Website Winning or Losing Customers for You Right Now?<\/title>\n<meta name=\"description\" content=\"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Website Winning or Losing Customers for You Right Now?\" \/>\n<meta property=\"og:description\" content=\"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-21T17:10:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-07T01:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/\",\"name\":\"Is Your Website Winning or Losing Customers for You Right Now?\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png\",\"datePublished\":\"2017-11-21T17:10:35+00:00\",\"dateModified\":\"2023-07-07T01:46:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png\",\"width\":760,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is Your Website Winning or Losing Customers for You Right Now?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is Your Website Winning or Losing Customers for You Right Now?","description":"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/","og_locale":"en_US","og_type":"article","og_title":"Is Your Website Winning or Losing Customers for You Right Now?","og_description":"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence","og_url":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2017-11-21T17:10:35+00:00","article_modified_time":"2023-07-07T01:46:07+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png","type":"image\/png"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/","url":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/","name":"Is Your Website Winning or Losing Customers for You Right Now?","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png","datePublished":"2017-11-21T17:10:35+00:00","dateModified":"2023-07-07T01:46:07+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"Every business owner wants their company to attract new customers day after day; you don\u2019t need me to tell you that but how is your online presence","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/4-important-ranking-factors-according-seo-industry-studies.png","width":760,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2017\/website-winning-losing-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is Your Website Winning or Losing Customers for You Right Now?"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28957"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=28957"}],"version-history":[{"count":2,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28957\/revisions"}],"predecessor-version":[{"id":46333,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/28957\/revisions\/46333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/28963"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=28957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=28957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=28957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}