{"id":29658,"date":"2018-01-19T16:14:58","date_gmt":"2018-01-19T20:14:58","guid":{"rendered":"http:\/\/www.andysowards.com\/blog\/?p=29658"},"modified":"2018-01-19T16:15:23","modified_gmt":"2018-01-19T20:15:23","slug":"5-ways-promote-blog-gain-audience","status":"publish","type":"post","link":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/","title":{"rendered":"5 Ways to Promote Your Blog and Gain an Audience"},"content":{"rendered":"

Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks in a cluttered marketplace and the opportunity to reach a huge swath of people with one well-placed blog post. Still, gaining traction with a new blog can be a difficult task. Fortunately, here are five ways to promote your blog and win the attention your good work deserves:<\/p>\n

Develop a Blog Brand<\/h3>\n

<\/a>
\n5 Tips on How to Build Emotional Connections through Brand Stories<\/em><\/p>\n

This might sound like overkill, but a blog is an extension of an image \u2013\u2013 whether personal or commercial. If it\u2019s your own personal blog, let people know about you and stick to a certain style and genre. And if you\u2019re writing for a corporate blog, the same principle holds true: only make sure you\u2019re keeping the blog in-sync with your company\u2019s content and values. Whether you\u2019re writing about frisbee golf for fun, or about inoculation loops<\/a> for your business\u2019s blog, keeping things on message will help cultivate an audience.<\/p>\n

Market Smart on Social Media<\/h3>\n

\"blogging-tips-from-the-pros\"<\/a>
\n21 Business Blogging Tips From the Pros<\/em><\/p>\n

By now, everyone and their mother is on multiple social media platforms. And companies flood that space with ads and organic content from their own blogs. So how can you make your blog stand out? Unfortunately, this has nothing to do with the quality of your post, but rather with your eye for detail. That\u2019s why it\u2019s essential to craft the description of your post with care and make sure that it (and your headline<\/a>) is intriguing and engaging. And don\u2019t forget the importance of an image to accompany your post \u2013\u2013 it needs to be both captivating and apt.<\/p>\n

Identify the Underdeveloped<\/h3>\n

\"strengthen-your-weaknesses\"<\/a>
\nHow to Spot the Weakest Part of Your Blog Post (and What to Do About It)<\/em><\/p>\n

Despite the vastness of the internet, not everything has been written yet. You have something unique to promote within your blog \u2013\u2013 so make sure to accentuate it. That might mean determining underutilized key words to boost the SEO of your post<\/a>, or promoting your blog based on geography, but however you carve out a niche market, do your best to own it.<\/p>\n

Keep things Tight<\/h3>\n

\"Cute<\/a>
\n12 Writing and Formatting Tactics That\u2019ll Get Your Longest Posts Read<\/em><\/p>\n

Whether writing a description, headline, or a blog post itself, one of the worst sins you can commit is that of verbosity. So work to be concise; it\u2019s vital to your career<\/a>. The attention span of the average reader won\u2019t tolerate long or difficult-to-read posts. However, you can break up more complex posts with strategically positioned images and graphics.<\/p>\n

Love What you Do<\/h3>\n

\"can-i-really-make-a-living-by-blogging\"<\/a>
\nCan I Really Make a Living by Blogging?<\/em><\/p>\n

The simplest \u2013\u2013 and the hardest quality of a quality blog \u2013\u2013 is maintaining a passion for the subject matter. There\u2019s no substitute for a genuine interest in your work. And the harsh truth is, if you don\u2019t care about the things you write, you\u2019re unlikely to see sustained success in blogging.<\/p>\n","protected":false},"excerpt":{"rendered":"

Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks in a cluttered marketplace and<\/p>\n","protected":false},"author":1,"featured_media":29661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[12,109],"tags":[3939,102,8384,7262,5451,439,5882,626,7150,5243,5907,5891,988,5892,6485,7735,446,1205,6347,115,98,549,6575,2510],"yoast_head":"\n5 Ways to Promote Your Blog and Gain an Audience<\/title>\n<meta name=\"description\" content=\"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Promote Your Blog and Gain an Audience\" \/>\n<meta property=\"og:description\" content=\"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/andysowardsfan\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-19T20:14:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-19T20:15:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Sowards\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@andysowards\" \/>\n<meta name=\"twitter:site\" content=\"@andysowards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Sowards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/\",\"url\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/\",\"name\":\"5 Ways to Promote Your Blog and Gain an Audience\",\"isPartOf\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg\",\"datePublished\":\"2018-01-19T20:14:58+00:00\",\"dateModified\":\"2018-01-19T20:15:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\"},\"description\":\"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks\",\"breadcrumb\":{\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage\",\"url\":\"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg\",\"contentUrl\":\"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg\",\"width\":700,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.andysowards.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Promote Your Blog and Gain an Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#website\",\"url\":\"https:\/\/www.andysowards.com\/blog\/\",\"name\":\"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards\",\"description\":\"Design Inspiration & Business Resources for Creatives\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415\",\"name\":\"Andy Sowards\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg\",\"caption\":\"Andy Sowards\"},\"description\":\"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards\",\"sameAs\":[\"https:\/\/www.andysowards.com\"],\"url\":\"https:\/\/www.andysowards.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to Promote Your Blog and Gain an Audience","description":"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to Promote Your Blog and Gain an Audience","og_description":"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks","og_url":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/","og_site_name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","article_publisher":"http:\/\/facebook.com\/andysowardsfan","article_published_time":"2018-01-19T20:14:58+00:00","article_modified_time":"2018-01-19T20:15:23+00:00","og_image":[{"width":700,"height":420,"url":"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg","type":"image\/jpeg"}],"author":"Andy Sowards","twitter_card":"summary_large_image","twitter_creator":"@andysowards","twitter_site":"@andysowards","twitter_misc":{"Written by":"Andy Sowards","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/","url":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/","name":"5 Ways to Promote Your Blog and Gain an Audience","isPartOf":{"@id":"https:\/\/www.andysowards.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage"},"image":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg","datePublished":"2018-01-19T20:14:58+00:00","dateModified":"2018-01-19T20:15:23+00:00","author":{"@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415"},"description":"Blogging has never been more relevant, lucrative, or competitive as it is today. And with this revamped market comes both the challenge of earning clicks","breadcrumb":{"@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#primaryimage","url":"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg","contentUrl":"https:\/\/www.andysowards.com\/blog\/assets\/12-writing-and-formatting-tactics-to-get-your-longest-posts-read.jpg","width":700,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/www.andysowards.com\/blog\/2018\/5-ways-promote-blog-gain-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.andysowards.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Promote Your Blog and Gain an Audience"}]},{"@type":"WebSite","@id":"https:\/\/www.andysowards.com\/blog\/#website","url":"https:\/\/www.andysowards.com\/blog\/","name":"Daily Business Resources for Entrepreneurs, Web Designers, & Creatives by Andy Sowards","description":"Design Inspiration & Business Resources for Creatives","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.andysowards.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/2e0f72bd7f6497fd883e2bd67d9f3415","name":"Andy Sowards","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.andysowards.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/15f95b011563b5894883b22bd4b32d59?s=96&r=pg","caption":"Andy Sowards"},"description":"Im a professional Freelancer specializing in Web Developer, Design, Programming web applications. Im an Avid member of the Design\/Development community and a Serial Blogger. follow me on Twitter @AndySowards","sameAs":["https:\/\/www.andysowards.com"],"url":"https:\/\/www.andysowards.com\/blog\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/29658"}],"collection":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/comments?post=29658"}],"version-history":[{"count":1,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/29658\/revisions"}],"predecessor-version":[{"id":29663,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/posts\/29658\/revisions\/29663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media\/29661"}],"wp:attachment":[{"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/media?parent=29658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/categories?post=29658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.andysowards.com\/blog\/wp-json\/wp\/v2\/tags?post=29658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}